The first thing most developers think about when they hear the words “revenue” or “advertising” seem to fall in the same ballpark as the terms CPM and impressions. These old conventional methods of advertising are becoming more antiquated as new categories of applications arise. Ad pushing, interstitials, and smart-wall banner networks promise to draw in… Read more »
Starting in January 2015, a fundamental shift will happen in the EU affecting all app developers. If you are doing business in the EU (as defined by an end user in the EU downloading your app), you will have to start paying VAT (value added tax, or sales tax, GST, whatever you may call it)… Read more »
The Mobile App Minute is one of the premier shows for mobile app developers. The current episode is all about alternative app stores. This is a must see for app developers if you still need convincing about alternative app stores.
Making apps for kids can be incredibly lucrative. In the US alone, kids generated $2 billion of games revenue last year (we are assuming generated = harassing their parents to pay). A staggering 83% of kids aged 6-13 say the use/download apps, and they use apps an average of 24.5 times per day on their… Read more »
We have spoken with Puneet Yamparala, owner of the active & prominent App Entrepreneurs and Marketers Group on Facebook. We asked him to share tips and strategies on how developers can implement low cost but effective marketing strategies to improve their app businesses. What mistakes do you see most often by developers when it comes to… Read more »
How can you get over two thousand downloads in 2-3 days with a budget of less than $50? Does it sound too good to be true? Well, it does involve some work, but it may be closer in reach than you think. Puneet Yamparala has put together a great how to kit for achieving this through… Read more »
As a developer you probably put a lot of thought into your app design, the mechanics, the features and functionalities. You may even thing hard about analytics and monetization strategy, and certainly (we hope) you pay attention to your distribution strategy. But how much time do you spend thinking about how to support your users?… Read more »
News of a potential new app store from Verizon has caused at least what is called a marginal stir in the US wireless community. The tech press and analysts are not exactly believers though. Why is this the case? Are mobile operators doomed to fail yet again? Perhaps there are driving forces simply requiring them… Read more »
The largest survey among app developers on the market, Vision Mobile’s Developer Economics, has just been published. With over 10.000 developers participating, the report contains key information for any developer trying to learn the business of app development. Read on to see why going for gold in the apps business is kind of like trying… Read more »
Monetizing your app through mobile advertising doesn’t have to mean cluttering your app with dizzying messages or disturbing your users with unwanted distractions. A good monetization strategy puts the user first, and takes into account the user’s app usage journey to determine which ad formats to use and where to place them within the app… Read more »
