Mobile advertising is evolving rapidly, and staying ahead of the competition requires businesses to adapt to the latest innovations. Mobile Advertising Trends for 2025 are shaping the way brands engage with audiences, offering more personalized, interactive, and immersive experiences. From AI-driven ads to shoppable videos, businesses need to embrace these trends to maximize their marketing… Read more »
Beacon Technology: Revolutionizing Proximity-Based Communication
Beacon technology refers to a class of small, wireless transmitters that use low-energy Bluetooth technology to send signals to nearby smart devices. First popularized by Apple’s introduction of iBeacon in 2013, these devices are now a staple in various industries, providing a bridge between the physical and digital worlds. How Does Beacon Technology Work? Beacons… Read more »
App Stores are Lucrative but Facing Increasing Scrutiny
App stores have become immensely profitable, generating billions in revenue annually. However, they are also facing growing criticism and regulatory challenges. App stores Economic Powerhouses App stores – The Apple App store and Google Play Store dominate the market, largely due to their integration with iOS and Android operating systems, respectively. These platforms have revolutionized… Read more »
Redesigning the App Store: A Continuing Narrative
Redesigning the App Store after 15 years of contentious debate and legal battles, the European Union has compelled Apple to undergo a redesign of its iconic platform. Nevertheless, despite this long-awaited mandate, the outcome has left many stakeholders dissatisfied, leaving the future uncertain. The App Store, launched in 2008, revolutionized the way users interacted with… Read more »
Epic Games’ Legal Victory Casts Shadows on Google’s App Store Monopoly
Epic Games has achieved a notable legal milestone, securing victory in its prominent antitrust case against Google. The jury’s determination revealed that Google’s Play app store was deemed an illegal monopoly, exerting control over the Android app distribution and payments market. This decision carries significant implications for the tech giant’s app store business model, posing… Read more »
Mobile App Development Trends for 2024 – Unlocking the Future
Mobile app development stands as the linchpin for businesses seeking to forge seamless connections with clients and prospects. In a landscape where interactive communication and the swift adoption of new products and services are of utmost importance, mobile apps have seamlessly integrated into effective marketing strategies. Remaining ahead of the curve is imperative in this… Read more »
Apple App Store and the Digital Services Act: Examining Average Monthly Active Recipients in the EU
At the Apple App Store, discover how it complies with the Digital Services Act (DSA) regulations. Explore the average monthly active recipients in the EU and Apple’s voluntary initiatives to align with DSA requirements, guaranteeing consumer protection and promoting a safer online environment by Liz Rustia At the Apple App Store in October 2022, the… Read more »
Eric Seufert on the online advertising ecosystem
Venture capitalist and prolific marketing blogger Eric Seufert shares his insights into online advertising, ATT, Cambridge Analytica and more by Liz Rustia In the article “Eric Seufert and the online advertising economy” from Contagious, Seufert discusses the impact of Apple’s App Tracking Transparency (ATT) on online advertising and shares his thoughts on what the future… Read more »
Declining App Store Revenue Growth
Apple’s senior vice president of Services, Eddy Cue recently shared achievements of the company’s services in 2022 in an open letter. Saying that 2022 was the “groundbreaking year for entertainment”, the letter stated that Apple services hit 900 million paid subscriptions and App Store paid $320 billion to developers offering digital services and goods since… Read more »
Apple will permit third-party app stores for Europe in 2024 – Are they good for a discovery?
We’re seeing multiple news reports that Apple is planning for a future with third-party app stores for iPhone and iPad apps. According to report in Bloomberg, in 2024, Apple will allow third-party app stores in Europe. The upcoming Digital Markets Act in Europe could change how Apple deals with third-party apps on its devices. by… Read more »
