Venture capitalist and prolific marketing blogger Eric Seufert shares his insights into online advertising, ATT, Cambridge Analytica and more by Liz Rustia In the article “Eric Seufert and the online advertising economy” from Contagious, Seufert discusses the impact of Apple’s App Tracking Transparency (ATT) on online advertising and shares his thoughts on what the future… Read more »
Declining App Store Revenue Growth
Apple’s senior vice president of Services, Eddy Cue recently shared achievements of the company’s services in 2022 in an open letter. Saying that 2022 was the “groundbreaking year for entertainment”, the letter stated that Apple services hit 900 million paid subscriptions and App Store paid $320 billion to developers offering digital services and goods since… Read more »
Apple will permit third-party app stores for Europe in 2024 – Are they good for a discovery?
We’re seeing multiple news reports that Apple is planning for a future with third-party app stores for iPhone and iPad apps. According to report in Bloomberg, in 2024, Apple will allow third-party app stores in Europe. The upcoming Digital Markets Act in Europe could change how Apple deals with third-party apps on its devices. by… Read more »
App Store Optimization (ASO) Strategies for 2022
A mobile application is the most effective approach to reach your target audience, grow your customer base, improve sales and income, and outshine your competition. Launching an app is no joke, as competition is fierce for all verticals. According to International Business Times, the App Store receives over 1,000 app submissions every day. Studying your… Read more »
TRENDS IN MOBILE APPLICATION DEVELOPMENT FOR 2022
Up until 2 decades ago, no one would have thought that a mobile phone could evolve to become the next big thing. Cell phones and telephones were primarily used as means of communication, which gradually transformed into smartphones that have now changed our lives. by Vitaliy Shkura Beginning from voicemails, mobile phone manufacturers realized that… Read more »
5 Writing Tips to Create Engaging Content for Your App
The mobile app industry continues to grow with each year and the latest data indicate that 87% of smartphone users spend time using different apps. In 2020 alone, 218 billion apps were downloaded from Google and Apple stores, meaning there is a market out there for any type of app. by Jessica Fender Whether you… Read more »
How to make a healthcare app
With the Covid-19 pandemic still affecting people’s lives worldwide, the need for a good healthcare provider app to follow up on continued care is more relevant than ever. By Mikael Frederiksen According to statistics there are almost 54,000 iOS healthcare apps in the Apple App Store. In the Google Play store there are a little… Read more »
App Store Optimisation (ASO)-Tips and Tricks for 2021
Building an application is one thing and making it popular is another. App Development requires a lot of money, time and effort, but those things go in vain if you do not have the audience to use your application. There are more than 5 million apps available on the app store. You cannot expect that somebody… Read more »
React Native vs Android and iOS
React Native is a structure made by Facebook that permits you to create versatile local applications for iOS and Android with a solitary JavaScript codebase. In 2012 Mark Zuckerberg remarked, “The greatest mix-up we made as an organization was wagering a lot on HTML5 rather than local”. Respond Native was declared at Facebook’s Reacts.js gathering… Read more »
3 Ways Businesses Can Leverage AI in Mobile Apps
With the fierce competition surrounding the businesses, they are always on the journey to discover ways to make the best use of technology. Today, smartphones and mobile apps have transformed the entire meaning of technology, and the world has become even smaller. Mobile apps have evolved the company strategies and enhanced their operational efficiencies. But,… Read more »
