Top 5 mobile marketing trends so far this year

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With the number of people choosing to shop through their phones rather than in-store, the number of smartphone users is growing by the day.  In fact, more than 275 million Americans own a smartphone, of which 79% have made a purchase online using their mobile device. If you see mobile marketing as a great opportunity… Read more »

How to create a great first impression with an onboarding experience

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onboarding

The app onboarding continues to gain importance for marketers and businesses. The onboarding process defines the way the value of a new app can be explained to the users. But here the old saying “the first impression is the last impression” is truly effective.  It has been seen that the first impression often helps enticing… Read more »

8 keys for selecting a mobile app vendor

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Selecting a mobile app vendor

With technological advancement, mobile applications have become an essential part of an individual’s day-to-day operations and life. As per Comscore, people spend 87% of their time on an average on mobile applications. As per sources, By 2022, The number of mobile app downloads will exceed 250 billion. by Shruti Bansal Every business can significantly benefit… Read more »

Why mobile apps are important for your business

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Nowadays, it’s common that everyone uses smartphones for their day to day activity. The significance and influence of mobile phones in our daily life and activities can’t be denied. Mobile phones have transformed from an ordinary communication device to a major point of attention for individuals and business alike due to their characteristic features. All… Read more »

How To Engage Social Media Users To Market Mobile Apps?

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Smartphones are the first thing that you will find to be with anyone you meet. More than a partner, smartphones are the necessity of today’s human beings, and the next best thing to smartphones is their apps. These apps can assist you in tracking your food to book tickets online. From buying a paperclip to… Read more »

Mobile gaming apps still on the rise

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Mobile gaming apps continue to grow at a fast and furious pace, set to reach 60% market share in consumer gaming spend in 2019. In partnership with AppsFlyer, the global leader in mobile attribution and marketing analytics; the 2019 Mobile Gaming Apps Report delivers valuable user acquisition trends and benchmarks by mobile gaming sub-category, including… Read more »

State of mobile in 2019

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In 2018, there were more than 4 billion mobile devices – both smartphones and tablets – in circulation worldwide. In mature markets, many people own more than one device, while in emerging countries such as India and the Philippines, where the internet is mostly mobile, a large segment of the population can only access the… Read more »

Why mobile app deep linking use as retention channel

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Mobile app deep linking is a great way to improve the user experience & also offer the very best user experience, but make sure that the customer’s links connects direct to WebPages where there are no logins required. Mobile app deep linking is the practice of using a URI link to specific pages or locations… Read more »

User acquisition: 8 Fastest-Growing Personal Finance Apps Of All Time

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An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” In aggregate, they command $1.3 trillion in annual spending. They have a deep antipathy to traditional financial institutions. by Liz Rustia A host of startups… Read more »

#PWA: Future of Mobile App development resides in this

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As different technologies continue to mount, Progressive Web Apps are set to signal technical progress and innovation in the mobile app development space. More importantly, unlike responsive web designs, these apps are seen seamlessly uniting desktop, mobile and app experiences. by Serena Cooper In simple words, PWAs are a rare combination of experiences that combine… Read more »