Immersive shopping is redefining how people engage with online retail, marking a significant shift in the eCommerce landscape. Leveraging technologies such as Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI), and 3D visualization, brands can now deliver richer and more personalized shopping experiences. This technological shift presents Android app developers with fresh opportunities to… Read more »
Mobile Advertising Trends for 2025: The Future of Digital Marketing
Mobile advertising is evolving rapidly, and staying ahead of the competition requires businesses to adapt to the latest innovations. Mobile Advertising Trends for 2025 are shaping the way brands engage with audiences, offering more personalized, interactive, and immersive experiences. From AI-driven ads to shoppable videos, businesses need to embrace these trends to maximize their marketing… Read more »
Malware AI Malvertising: A Growing Cybersecurity Crisis
Malware, AI, and malvertising have become intertwined in ways that significantly escalate cybersecurity risks. As artificial intelligence (AI) empowers cybercriminals to develop advanced malware and exploit advertising platforms, the threat landscape grows more complex and dangerous. Malvertising—the practice of embedding malware in online advertisements—is now supercharged by AI, enabling precise, adaptive, and large-scale attacks that… Read more »
Monetizing Android Apps: Strategies and Integration Guide
Monetizing Android apps is a critical step for developers aiming to turn their hard work into a sustainable income. With the Android ecosystem’s vast reach, there’s a significant potential for revenue, provided that developers choose the right monetization strategies. This article provides an overview of the most popular monetization approaches: in-app purchases, ads, and subscriptions…. Read more »
In-Game Advertising: A Comprehensive Overview, Functionality, and Considerations
In-Game Advertising, a dynamic and evolving form of marketing, has found its place in the ever-expanding landscape of the gaming industry. This article delves into the core concepts of in-game advertising, elucidating how it operates and exploring its inherent pros and cons. by Liz Rustia What Is In-Game Advertising? In-game advertising is a multifaceted form… Read more »
Mobile Marketing Trends To Lookout For In 2024
Mobile marketing trends are constantly evolving, driven by advancements in technology and changing consumer preferences. As we enter 2023 and anticipate what lies ahead in 2024, it is crucial for businesses to stay abreast of the latest developments and challenges in the field. by Liz Rustia Let’s delve into the exciting trends and innovations that… Read more »
The Best AI Tools for Mobile Development – Enhancing Apps with Intelligent Capabilities
The landscape of mobile development has witnessed a revolutionary transformation in recent years, all thanks to artificial intelligence (AI). This powerful technology has opened up exciting possibilities for app creators, empowering them to infuse their products with intelligent capabilities. By leveraging AI tools tailored for mobile development, developers can elevate their apps to new heights,… Read more »
Incentive Ads in App Marketing: Unlocks User Engagement
What are incentive ads? Unlocking User Engagement: Exploring the Power of Incentive Ads in App Marketing by Liz Rustia Incentivized ads are marketing tools that offer users a reward or incentive in exchange for completing an action. They often appear on shopping or gaming apps. And they’re sometimes referred to as sponsored, rewarded or value… Read more »
Eric Seufert on the online advertising ecosystem
Venture capitalist and prolific marketing blogger Eric Seufert shares his insights into online advertising, ATT, Cambridge Analytica and more by Liz Rustia In the article “Eric Seufert and the online advertising economy” from Contagious, Seufert discusses the impact of Apple’s App Tracking Transparency (ATT) on online advertising and shares his thoughts on what the future… Read more »
2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter
It’s been a while since Hypercasual became a genre that was big enough for the mobile gaming business to talk about. Although this was the case, most people looked at Hypercasual games and the whole Hypercasual ecosystem like a “phase” that was going to collapse at one point. The reason, of course, is that… Read more »
