The landscape of mobile development has witnessed a revolutionary transformation in recent years, all thanks to artificial intelligence (AI). This powerful technology has opened up exciting possibilities for app creators, empowering them to infuse their products with intelligent capabilities. By leveraging AI tools tailored for mobile development, developers can elevate their apps to new heights,… Read more »
Incentive Ads in App Marketing: Unlocks User Engagement
What are incentive ads? Unlocking User Engagement: Exploring the Power of Incentive Ads in App Marketing by Liz Rustia Incentivized ads are marketing tools that offer users a reward or incentive in exchange for completing an action. They often appear on shopping or gaming apps. And they’re sometimes referred to as sponsored, rewarded or value… Read more »
Eric Seufert on the online advertising ecosystem
Venture capitalist and prolific marketing blogger Eric Seufert shares his insights into online advertising, ATT, Cambridge Analytica and more by Liz Rustia In the article “Eric Seufert and the online advertising economy” from Contagious, Seufert discusses the impact of Apple’s App Tracking Transparency (ATT) on online advertising and shares his thoughts on what the future… Read more »
2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter
It’s been a while since Hypercasual became a genre that was big enough for the mobile gaming business to talk about. Although this was the case, most people looked at Hypercasual games and the whole Hypercasual ecosystem like a “phase” that was going to collapse at one point. The reason, of course, is that… Read more »
Top 5 mobile marketing trends so far this year
With the number of people choosing to shop through their phones rather than in-store, the number of smartphone users is growing by the day. In fact, more than 275 million Americans own a smartphone, of which 79% have made a purchase online using their mobile device. If you see mobile marketing as a great opportunity… Read more »
A Small Business Guide to Starting a Podcast [Infographic]
Content marketing comes in many different shapes and sizes. Creators like you have a lot of options: blog posts, social media updates, visuals, video, slide decks, and more. But have you ever thought about making your own podcast for yourself or for your company? by Liz Rustia The rise of audio social could indicate increasing opportunities in this regard,… Read more »
The 2020 Smartphone Statistics App Developers Should Know
Whether you’re marketing on social media, trying to get your app seen in the SERPs or driving traffic to a landing page, you need to understand the ‘how, what, and why’ of smartphone use. by Jodie Manners Which means you need to keep up to date with the latest mobile data and statistics. So, we’ve… Read more »
7 Do’s and Don’ts of Using Social Media for App Marketing
Each mobile app developer knows how it is difficult to promote own application. One of the most effective ways to make applications successful is social media marketing. Social media provide a much wider target audience than other ways of communication. Moreover, it can bring a lot of customers without effort. Nevertheless, it is very important… Read more »
How To Engage Social Media Users To Market Mobile Apps?
Smartphones are the first thing that you will find to be with anyone you meet. More than a partner, smartphones are the necessity of today’s human beings, and the next best thing to smartphones is their apps. These apps can assist you in tracking your food to book tickets online. From buying a paperclip to… Read more »
Mobile gaming apps still on the rise
Mobile gaming apps continue to grow at a fast and furious pace, set to reach 60% market share in consumer gaming spend in 2019. In partnership with AppsFlyer, the global leader in mobile attribution and marketing analytics; the 2019 Mobile Gaming Apps Report delivers valuable user acquisition trends and benchmarks by mobile gaming sub-category, including… Read more »
