In-Game Advertising, a dynamic and evolving form of marketing, has found its place in the ever-expanding landscape of the gaming industry. This article delves into the core concepts of in-game advertising, elucidating how it operates and exploring its inherent pros and cons. by Liz Rustia What Is In-Game Advertising? In-game advertising is a multifaceted form… Read more »
The 2020 Smartphone Statistics App Developers Should Know
Whether you’re marketing on social media, trying to get your app seen in the SERPs or driving traffic to a landing page, you need to understand the ‘how, what, and why’ of smartphone use. by Jodie Manners Which means you need to keep up to date with the latest mobile data and statistics. So, we’ve… Read more »
A User-First Monetization Mindset
Monetizing your app through mobile advertising doesn’t have to mean cluttering your app with dizzying messages or disturbing your users with unwanted distractions. A good monetization strategy puts the user first, and takes into account the user’s app usage journey to determine which ad formats to use and where to place them within the app… Read more »
