Top 5 mobile marketing trends so far this year

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With the number of people choosing to shop through their phones rather than in-store, the number of smartphone users is growing by the day.  In fact, more than 275 million Americans own a smartphone, of which 79% have made a purchase online using their mobile device. If you see mobile marketing as a great opportunity… Read more »

App Annie: Mobile app demand surging, gaming revenue set to surpass $120B

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App Annie State of Mobile 2021

Research Study from App Annie exposes the level of a rise in need for mobile apps, driven predominately by video gaming. by Liz Rustia Mobile video game profits is anticipated to increase 20 percent this year to go beyond $120 billion. A year into a pandemic, it is of little surprise to hear that intake… Read more »

Best ways to Make Money Using Your Mobile Phone [Infographic]

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In these tough economic times, everyone is seeking ways to make extra cash. If you’re hard-pressed for money, why not use your mobile phone to make a few dollars? All you need is a smartphone, and you’ll have some cash in the bank. by Smith Merashi However, with most of the money-making apps, you’re required… Read more »

How to Write an Impressive App Developer CV and Boost Your Career

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Career and CV

They say that the first impression is the last. Is that really true? Getting suited up and memorizing answers to predictable questions is not a sure-shot way to boost your career. For that, you need an eye-grabbing and mind-boggling resume. No matter what the industry is – your CV speaks volumes about your experience and… Read more »

How to Make Ad Creative Production More Efficient in Tile-matching games

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Candy Crush

Since 2018, the popularity of casual games at home and abroad has just kept growing. Casual games are not occupy much space, easy to operate, allowing players to pick it up quickly while making the most of fragmented time, thus attracting users in a short period of time.  by SocialPeta Of casual games, tile-matching games… Read more »

Why Crypto Gaming Could Be the Future of the Global Gaming Industry

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gaming industry

A lot of people worldwide enjoy playing video games. For some, it’s a hobby, for others distraction and some – a life. If you are a game developer or a professional gamer, you are surely following all the innovations that are happening in the Gaming Industry. by Thomas Glare Have you ever wondered where, in… Read more »

Mobile gaming apps still on the rise

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Mobile gaming apps continue to grow at a fast and furious pace, set to reach 60% market share in consumer gaming spend in 2019. In partnership with AppsFlyer, the global leader in mobile attribution and marketing analytics; the 2019 Mobile Gaming Apps Report delivers valuable user acquisition trends and benchmarks by mobile gaming sub-category, including… Read more »

State of mobile in 2019

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In 2018, there were more than 4 billion mobile devices – both smartphones and tablets – in circulation worldwide. In mature markets, many people own more than one device, while in emerging countries such as India and the Philippines, where the internet is mostly mobile, a large segment of the population can only access the… Read more »

The high cost of user acquisition – and what to do about it

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Acquisition of mobile app users is expensive.  Liftoff determined that the cost to acquire a user who makes a purchase in an app costs $64.96. Of course, you are spending a lot to acquire users that don’t do anything, which brings the average up.  It’s probably time to rethink both targeting, engagement and distribution strategies… Read more »