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Nowadays, it’s common that everyone uses smartphones for their day to day activity. The significance and influence of mobile phones in our daily life and activities can’t be denied. Mobile phones have transformed from an ordinary communication device to a major point of attention for individuals and business alike due to their characteristic features. All this is a result of the progress in technology and access to high-speed internet.

by Liz Rustia

Mobile apps have become the main medium of digital interaction. The modern-day users are on the move and they’re utilizing the mobile application to be on track. Regardless of whether they use a tablet, mobile phones or any other smart devices – they have access to the data they require, a reason due to which mobile applications have such prominence in the current business economy.

Apps are key for your business

Regardless of what your business is, a mobile application helps in getting and retaining customers. We all make use of the web to search for a service or product. What if your business is online and accessible on the internet, and you have a mobile app that users can download on their device. Your company will have a better reputation and reach among the users. Mobile apps open a new door through which the clients can interact with your business on the go.

Does my business need an app? This might be the first question that you ask yourself when deciding whether you need a mobile app or not for your business. Business apps are not always for selling products or solutions. It can be a platform for customer engagement and support. If you are in the retail business, a mobile app can be very helpful for sales.  If you’re in the telecom business, an app can help your customers know their usage, bills and payments. Or, if you’re running a DIY or home improvement stores, an Augment Reality (AR) can help your customers try your products before purchase. Basically, an app can help your users understand your offerings and benefits better.

In case you are still not sure why anyone would want to build their own mobile platform, here are the top six benefits of going down this path sooner rather than later.

1. Be Visible to Customers at All Times

Statistics show that the average American spends more than two hours a day on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.

Flurry: Time spent on iOS and Android connected devices

2. Create a Direct Marketing Channel

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

3. Provide Value to Your Customers

Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.

4. Improve Customer Engagement

No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?

5. Stand Out From the Competition

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!

6. Cultivate Customer Loyalty

Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers and making them a loyal lover of your product and/or service. It’s not that a mobile app is going to save your business, but it can be a way of staying closer to your customers and being just a “fingertip” away at all times.

Summary of the benefits of mobile apps for business

For any service, whether to find a good restaurant, spa, hotel or book a cab most people prefer and rely on the relevant service provider mobile apps. Moreover, in today’s world, it becomes difficult to get enough traffic for your business if your business doesn’t have an online presence. To be specific, online presence in the form of a mobile app will help the business reach its maximum target audience effortlessly. In the current cut-throat market condition, it is tough to sustain in the market with the same business strategy. And so, a business needs a mobile application to go with the flow and to generate adequate revenue.

Either way you go, a mobile app is going to be a standard component of any business in the future. The choice you make today is going set the foundation for the future of your business. It’s on you to decide whether you’d like to be one of the first.

Candy Crush

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Since 2018, the popularity of casual games at home and abroad has just kept growing. Casual games are not occupy much space, easy to operate, allowing players to pick it up quickly while making the most of fragmented time, thus attracting users in a short period of time. 

by SocialPeta

Of casual games, tile-matching games with huge potential have become one of the most profitable products of various game developers. Unlike midcore and hardcore games, tile-matching games don’t rely on a handful of paying users to obtain most of their revenue, but rather form economies of scale through the accumulation of a host of light and moderate paying players.

Now, old tile-matching games prove to be more likely to enter top grossing charts. To take a place in the market, we must first learn from great advertisers about the rules of advertising delivery and techniques of optimizing ad creatives. We can see the longest running ad creatives and the recent popular ads as well on the Top Ads at SocialPeta, so as to grasp the trend and the key elements to improve our ad creative production efficiency.

According to SocialPeta data, King’s Candy Crush Saga and Candy Crush Soda Saga, Playrix’s Homescapes and Gardenscapes, and Peak Games’s Toon Blast are regulars on the Top Advertisers. Advertising strategies of these evergreen products are worthy of our attention and use.

Candy Crush Saga’s longest running (nearly 4 years) ad on SocialPeta’s Top Delivery Days is in the form of a picture. It is a cute cartoon drawn in the game’s style, quite appealing to the eye, with the game name in the conspicuous middle position.

Candy Crush

Yet, most of Candy Crush Saga’s ads are in the form of videos, catering to the rise of short videos in the mobile market in recent years. The videos retrieved on SocialPeta show that the advertising content of such old tile-matching games is mainly a demonstration of the basic gameplay, which intuitively conveys the core gameplay to the target audience and decisively ensures the solid base of Candy Crush Saga’s loyal paying users.

Candy Crush is the number one Tile game

Compared to the old tile-matching game Candy Crush Saga, Playrix’s Homescapes is infused with new elements (construction + narrative). The data from SocialPeta advertiser analysis show that Homescapes has released more than 40,000 ad creatives in the past three years, which is one of the reasons for its sky rocketing ranking. 

As a rising star, Homescapes seems to be running some different ads. In addition to the display of the tile-matching gameplay, there is also the demonstration of new elements-based life drama and house construction. With the fun of the game added, the conversion rate is also successfully improved.

The curious thing is, how could Homescapes release so many different ad creatives in such a short time? In SocialPeta’s ad creatives database, we see that in the past year, Homescapes has drawn upon a lot of creatives of other games and brought out creative ads that are completely irrelevant to its own gameplay. 

Below, a screenshot was taken of two recent creative videos, respectively. In the heavy narrative scene, a scenario is set for the protagonist, and 2 to 4 options are provided to handle it. If the protagonist chooses the right one, the game will continue; if not, an accident will take place. Although this creative form retains the heavy narrative of Homescapes, it doesn’t reflect any core tile-matching gameplay or light construction elements. 

Tile of the game Homescapes

Given the downloads and revenue of Homescapes, running a lot of fun ads that do not feature the core gameplay to attract target players to download and experience the game turns out to be successful. Of course, not all products can follow suit. A lot of preliminary market research is necessary to find products targeting the same audience to learn from.

At SocialPeta, we can find role models for similar games in the market. We can learn from and draw on the best of competing products, save time and effort in gaining the latest and hottest creative type and creative content, thereby promoting our products to the world step by step.

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Whether you’re marketing on social media, trying to get your app seen in the SERPs or driving traffic to a landing page, you need to understand the ‘how, what, and why’ of smartphone use.

by Jodie Manners

Which means you need to keep up to date with the latest mobile data and statistics. So, we’ve searched high and low the find the most important nuggets of information about smartphones. And, because we know you’re busy, we’ve put them all together in the infographic below.

Don’t want to run through the lot? No worries! Here are the key takeaways…

People are using smartphones more often than ever before

The average amount of time a person spends on their smartphone reached just shy of 3 hours a day in 2019. Add this to the fact that half of all smartphone users check their device first thing in the morning and you have a very engaged mobile audience. 

Globally, more people have access to a smartphone

Smartphones are no longer the ‘luxury’ item they once were. They’re now an essential feature of modern life. In the industrialised world, smartphone penetration remains high, with 77% of people in the United States and 82.2% of people in the UK owning a smartphone. 

But less industrialised nations are catching up. By 2021, 3.8 billion people, or half the world’s population, will own a smartphone. In fact, more people own a smartphone in the world today than own a toothbrush. And a lot of that increase is driven by emerging economies like India and Brazil.

The internet is increasingly mobile

Since more people own a smartphone, it should come as no surprise that the internet is increasingly mobile-focused. In fact, 50% of all internet traffic is mobile and, in countries where people have less access to other devices, this figure is higher. For example, in Africa, 60% of internet traffic was mobile in origin in 2019. 

Which means search engines like Google increasingly prioritise mobile-friendly sites. So your app’s landing page or marketing website will only do well if it is tailored to mobile users. And if you fail to meet the new standards, they can be removed from the SERPs.

The mobile app market is as strong as ever

The fact that more people are spending more time on smartphones means the app market continues to go from strength to strength. In 2019, 204 billion apps were downloaded, a rise on previous years. And, while social media still dominates the app market, with 39% of the most-used apps being social media based, there’s still plenty of room for innovation in this space.

Smartphone User Statistics in 2020 [INFOGRAPHIC] - An Infographic from UKWebHostReview

Embedded from UKWebHostReview

Author bio: “Jodie is a Conversion Copywriter, Content Strategist and Optimisation Specialist working with bold B2B SaaS and tech brands. Before founding This Copy Sticks, she spent a decade selling the toughest value proposition around and raised £2 million for charities before her 25th birthday. After 10 years in fundraising, Jodie decided to put her words to work helping tech-mad trailblazers grow their businesses.”

 

Social Media Do's and Don'ts for App marketing

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Each mobile app developer knows how it is difficult to promote own application. One of the most effective ways to make applications successful is social media marketing. Social media provide a much wider target audience than other ways of communication. Moreover, it can bring a lot of customers without effort. Nevertheless, it is very important to understand how to use social media correctly.

by Marie Barnes

Social Media Do's and Don'ts for App marketing

Here are some do’s and don’ts of marketing your app via the various social media channels available to you.

Do

Interact with the audience

All social platforms allow leave comments, and there is no better way than commenting to create a community around your mobile application.

Ask questions in your posts to encourage users to leave comments and actively go out and comment on other users’ content.

Interaction is much more important on the SnapChat platform, where the lifespan of content is so short that it’s impossible to plan the future like on other social networks. The priority is to stay accessible and respond quickly to changing user interests – in other words, reactive rather than proactive and entertain your audience.

Now you know accurate data and you clearly understand that promoting your mobile application on social media is a challenging and responsible task, which can bring you a lot of clients.

Publish infographics (images)

Social networks give the opportunity to add many visual stories – for example, images on Instagram can become viral and attract a lot of attention.

Instagram, Pinterest, and SnapChat are certainly the most visualization-oriented platforms, but they do not underestimate the power of visual effects in all other major social networks. Twitter, for example, allows using large images and infographics to lure followers by clicking on a link to Twitter content where they can learn more about the topic.

And it’s not just about the content: make your profile friendly and professional (to influence and build trust as this is the first thing users will see in your profile). Your page logo should be visually appealing to your target audience.

Also, for Pinterest, make your blog posts “pinnable” – use Canva or other image editing software to create image headers for your blog posts that meet Pinterest’s image size criteria.

Pinterest is also the best place to publish your infographics (for which Pinterest is a very natural environment) and visual pointers to topics relevant to your niche.

Tweet away

Twitter is the most popular social network after Facebook. It, like Facebook, has a very wide audience, contacting which you can find new customers. Twitter is enough easy social network because of no need in the content plan. All you need is to tweet news, novelties of application and achievements. It is the main list of tweet’s themes.

Twitter is a good social networking for gathering targeted audience. It is a sort of feedback platform. Everyone can easily get access to Twitter. So it is the best way to find out that the application is successful or has some problems.

Add Videos of Your App

You can easily create interactive videos about your mobile application. For example, the theme of the video can be app functions or UI. Yes, it needs some time but this type of content involves people very well. The video should be in good quality because the bad quality video will badly affect the audience. After you upload video, you can ask the audience to share it with friends or to leave comments with their thoughts or experience.

Don’t

Prattle on Uninterestingly

All posts you are publishing or commenting must have sense. Useless posts (or spam) annoy people and make them angry. All you are publishing on your social media must be interesting and attractive. Only such content can become viral content. Don’t know what can be uninteresting for the audience? The most common examples – stories about your achievements or contact information. Use a little bit of humor in your posts to make the audience laugh.

Post to post

Posting every day, 2 times a day, 3 times a day (to be more visible on the feed) – is in the past. The age of content and algorithmic tapes has come. One cool post with an exciting visual will give you much more than 10 pictures taken on the iPhone and posted immediately, without leaving the office. It is better to post news about useful novelties in your application, it will be much more interesting.

Delete Negative Comments

While this may seem illogical at first glance, there are a few reasons why we should not remove critical comments and feedback about the application. The most important is that negative reviews can help improve the application or solve functionality problems.

If someone left a negative review on your Facebook page, thank them for their constructive criticism, time and attention to you. This way, you can thank the visitor for communication with you. Your mobile application will benefit because there is still time to correct errors and establish good relations with the audience. Imagine the reaction of a person who gets that kind of response. This is clearly not what he expected!

If you are going to delete critical comments, it will lead to the complete disappointment of disgruntled customers and all those who have already read this review.

They’ll go even angrier. And keep in mind, they’re not going to keep it to themselves. They’ll leave even more negative feedback about your application on Yelp or Google. Those reviews will be much worse than they were before. Or maybe they’re going to start a war on tweet about how you censor them. It’s possible that angry customers will write a post or blog post with your company name in a tag or headline. It is quite obvious that any of these things are much worse than one negative comment on a page that is completely under your control.

To avoid all of this, let the comment remain on your Facebook page. Treat it with sympathy and a calm soul. It’s better to have a dialogue on your territory than to let it go to other sites and get out of your control. 

Conclusion

The more unique the content, the more unique the creativity, the more unique the idea of attraction – the more value it has for the user of social networks. In this article, we have discussed do’s and don’ts of using social media for app marketing. Take them into account to make your mobile application marketing more effective.

If your project needs quality links – linksmanagement.com can provide you with needed assistance. Links are an important tool for SEO marketing.

Marie Barnes is a writer for LinksManagement and  Bestforacar. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs. She shares her insights through blogging. Follow her on Medium.

 

 

 

How Much Does It Cost to Make an iPhone Application

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Being a professional iPhone app developer, one of the most common questions people asked me is “How much does it cost to develop an iPhone app?” But do you know that giving a right answer to this question is not easy without discussing the requirements of the project?

by Arum Som

A developer can’t provide an exact cost of developing an application without any detailed information about the application like the type of the app, features & functionalities to include, the number of screens to develop, detailed information on the app, etc.

Apart from this, the cost is depends on the looks and feels of the application as these two things also can also make a huge difference in the cost and time that needed to develop an app. If you are also looking forward to developing an iPhone application for your business and want to know the approximate cost of developing, this post can give you an idea of how much you need to raise to develop your iPhone app idea.

Different Types of iPhone Applications That You Want

How Much Does It Cost to Make an iPhone Application
  • Simple Table-based Apps

If you want to develop a simple table-based application, it usually cost $1000-3000; however, it is necessary for you to provide all the content, clear direction and example applications of what you want it to do.

In case, if you are familiar with Photoshop, you can supply the graphics that will keep this project at $1500. Some of the extra amounts are when you want to GPS locators, Social media integration or bells like that.

  • Database Apps

When it comes to a Database application, it is one such type of app that mainly stores the data and information on the users’ device or on a remote server. And it is quite complex than simple table-based apps.

However, the database apps also enable your users to register or sync their data or information between different devices, safe lists, sign-in etc. Generally, such types of cost between $5,000 and $30,000.

  • Gaming Apps

Developing gaming applications have the huge complexity, starting with something as simple as a PONG type of functionality all the way up to 3D physics engine that does high-speed air racing. There is a huge demand for all types of gaming applications like Pokemon Go, a simple snake game to angry birds. Developing gaming apps can cost from $7,000 to $200,000.

  • Top-Shelf Apps

An application that is entering an existing market like RSS reader or photo editing app needs to be unique and high quality to compete with the already existing apps. Generally, such apps require extensive UI design, lengthy rounds of usability testing, and graphics work.

Before you begin to approach the needed level of polish, you should go through different iterations of development and testing & rework. Some of the other applications that come under this price range would be one with complex custom cloud services.

In such cases, you should go with developing a complete, fully-featured cloud application like database/file storage, web service interface, back office administration tools, and iPhone app. However, the most common cited example of app development cost in this category would be Stack Overflow answer from one of the developers of Twitteriffic. It usually cost $100-$200K+.

Features & Functionalities That You May Want to Include

If you are estimating the cost of your iPhone app idea, it is highly essential that you consider the below-given features and functionalities that you might want to include. These features and functionalities can vary the cost of iPhone application:

In-app Purchase:

In-app purchase functionality enables your users to purchase new content or full versions of the app. Integration into an interface and methodologies. You can consider it as a quite complex functionality as in-app purchase needs various tasks to perform to implement it. Usually, this feature costs from $500 to $1500 to you.

Web Services:

Web services have taken the content to a remote access point, allowing you to update your application with XML files rather than raw code changes. However, the degree that you need varies; however, it is recommended to have such conversations with your developer before you get too deep. It can save your huge time and headache. This feature can cost you between $500 to $1000.

Game Center:

Apple has done a wonderful job by making this integration easy with the SDK. You can integrate it easily if you keep the numbers clean and spotless.

Share Capabilities:

Share capabilities are mainly for social media and emailing like Facebook and Twitter; however, there can be some other integrations too. For example, WordPress websites can be counted as one. There are various other options and platforms have interactive APIs to make it work wonderfully. The feature costs you approximately $500 to $1500.

Hardware Components:

Today, the latest and expensive smartphones are built with different hardware components like NFC, gyroscopes, Bluetooth, GPS, accelerometers, heart rate sensors, barometers and more. The hardware set also varies on the device type and manufacturer. It also affects the cost of developing an application.

So, these are some of the points that can affect the cost of developing an iPhone application. If you are also estimating the cost, you should consider these points in your mind and then evaluate the cost. In case, if you wanted to get an advice from experienced developers about your idea, you can contact a professional iPhone app development company that has a team of skilled iPhone app developers to discuss your requirements.

gaming industry

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gaming industry

A lot of people worldwide enjoy playing video games. For some, it’s a hobby, for others distraction and some – a life. If you are a game developer or a professional gamer, you are surely following all the innovations that are happening in the Gaming Industry.

by Thomas Glare

Have you ever wondered where, in fact, lies the future of the video and mobile gaming industry? Some people think the answer is in augmented and virtual reality, faster gameplay, or better graphics. However, none of these are correct.

The future of the Gaming Industry is in crypto gaming or, more precisely, blockchain technology. Crypto gaming is a new tech concept that will undoubtedly be interesting for gamers whether they are playing games like book of ra gratis, other online casino games, or something else.

In this text, we will discuss what is the crypto Gaming Industry and how it will impact gamers, developers, and everyone involved.

Crypto Gaming Industry

Talking about Crypto gaming, the most critical thing that you need to know is the difference it brings compared to other ways of gaming.
In general, gamers are paying to play games. Whether you are playing mobile or video games, you need to buy the game and other items that are relevant to it.

The difference with Crypto gaming is that players can make money while playing games, and this is the main reason why this can change the Gaming Industry in general.

Playing games is anyway addictive, as we all know. Add to it the possibility to earn some money, and you will see that as the rewards start to feel more material, the level of addiction will rise.

When people run into at least one game that will occupy their attention and realize that by playing it, they can also earn instead of just spending money, there will be turning back. It doesn’t mean that other games where you just play for fun without creating any kind of profit will disappear. However, those games where making the dough is possible will make the Gaming Industry flourish.

Crypto gaming

Other Aspects

Safety

Game developers and companies need a safe and secure environment to create and get profit from video and mobile games. With platforms like Blockchain, this is guaranteed because they use highly developed technology to secure all the transactions made with cryptocurrencies.

Hackers are helpless here because they cannot destroy serves, not delete or change the transactions because all the data is distributed in a shared way. This is fantastic for Bitcoin gambling but also for developers who now can use a perfectly safe environment to work on creating games.

Easier In-Game Purchases

When you are making transactions fiat currency, you need to wait for the third party to process it, and this can be frustrating because sometimes you need to wait for 2- 3 days. Blockchain, on the other hand, allows you to buy in-game collectibles immediately and without any fuss. Also, the absence of intermediaries means that you are not paying any fees, which is a piece of fantastic news for all popular mobile games players.

blockchain cuties

People Can Easily Trade In-Game Assets

With the development of the crypto Gaming Industry, trade with tokens will be much easier. Because blockchain is designed with user security in mind, each user has a password for their digital wallet, called private key. You can buy and sell crypto tokens quickly, with your assets being safely stored in a digital wallet.

It is also important to say that while being safe – when you decide to use one cryptocurrency, you have to stick to it to avoid any potential problems. Additionally, you should do all the transactions on the platform and avoid visiting any other websites.

Interoperable Profiles

Creating games on blockchain allows players the possibility to use their specific addresses from one realm to another. This is possible because all who are making a trade with cryptocurrencies have public addresses, and transactions can be done over different networks.

Financial Potential

More and more companies in the Gaming Industry are starting to use the opportunities that Bitcoin and Blockchain offer and they love it, mainly because of the security and the fact that all transactions are peer to peer. Besides that, if you take the consideration of the current statistics, it looks like cryptocurrencies have the potential to make significant revenue to the companies in the Gaming Industry.

Conclusion

It that crypto will make considerable changes in the Gaming Industry, and the fact that everyone will benefit in some way will significantly contribute to its success.   We hope that you found this article interesting and informative. We are pretty sure that entrepreneurs and developers of crypto games have many exciting surprises for us. Have you ever before heard about crypto gaming, and do you have any experiences with it?

We are looking forward to hearing from you.

About the Author
Thomas Glare is a passionate writer, and he has been writing for different blogs and web portals for years. He is very interested in online casino games and Bitcoin.

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Whether you are a publisher or an app developer yourself, generating revenue is an important part of ensuring the longevity and quality of your post-launch support and development. However, with so many smartphone apps published every day, standing out from the crowd can be quite a challenge. According to Tech Jury, 87% of smartphone users spend their time on apps and with the projected smartphone user base topping 3 billion in 2019, there is quite a market out there for both indie and publisher-backed applications.

App descriptins are essential

by Bridgette Hernandez

Regardless of the niche in which you develop your app, the description you write will make or break its use and sales numbers. That being said, let’s take a look at why app descriptions are so pivotal for success, as well as several tips on how to write your own app’s description in 2020.

The Advantages of Good App Descriptions

The first question we should answer is “why does an application description matter”. After all, a well-designed app with a solid number of features and a team of professional developers behind it should generate revenue on its own. However, the aforementioned smartphone app market is saturated with many apps which are clones of successful projects or simple one-trick-ponies which clutter the iOS and Android stores on a daily basis.

Using dedicated writing tools such as Studicus and Evernote, as well as Writing Judge, where you can outsource your app description to a professional writer, is highly recommended if you don’t have content creators or digital marketers in-house. As good as your app may be, your app description and its value proposition will be the deciding factor in whether or not users download, review and comment on its page. As such, the advantages of writing a solid app description in 2020 extend to several key points for your success:

  • Clear communication of your app’s features to potential users
  • Higher public awareness and brand recognition
  • Higher ranking on iOS and Android storefronts
  • Higher long-term user and revenue generation
App Description Writing Tips for 2020
  • Open with a Hook

We are all guilty of skimming through content online, especially when using our smartphones to do so. This trend is especially true for app stores, where we are presented with dozens of apps which might suit our needs.

With that in mind, your app description’s opening lines should be written with attention to detail and professionalism. Open your app description with a call to action or a question for the user in regards to the app’s features or use cases. This will intrigue them enough to keep reading and check out what benefits they might achieve by using the app themselves.

  • Benefits over Features

Speaking of benefits, your app description should focus on these elements rather than raw, technical features of your app. For example, a messaging app will allow users to “connect with friends and family” or “keep up to date with their favorite influencers”.

If you present a user with a list of features which revolve around back-end coding or your approach to app development, they will be turned off since these elements mean nothing for their day-to-day app usage. You can always refer to writing platform such as Grab My Essay and Hemingway in order to streamline your app description and present the users with benefits and features in an organic, approachable manner. Write your app description as a friendly salesperson rather than a developer and your app will sell better in 2020.

  • Create Representative Visuals

Apart from written benefits on why your app is a good choice for a user, the accompanying visuals matter just as much. Representative screen-caps, use cases and demonstrations of what your app can do, accompanied with in-content captions will work wonders for boosting your sales and user base in 2020.

As with previous segments, the captions you embed into the visual content should be written in a descriptive, understandable manner. Avoid technical terminology, complex wording and phrases which won’t matter for day-to-day use of your application.

  • Mind Your Keywords

If your app is called “Dream Valley”, for example, and serves to track sleep patterns for individual users, your app description should reflect its purpose rather than its namesake. Users search for apps based on their keywords and use examples – very rarely by brand names (only if they are already familiar with you).

This means that you should treat your app description as a small SEO project, with relevant keywords and statements which users will want to see in their preferred apps. Tools such as Trust My Paper and Readable can be used to formulate your app description with keywords in mind, so that you don’t overstuff it or include too few keywords for the optimization to become efficient for your app store ranking.

  • Localize the Description

Given the international nature of iOS and Android app stores, your app description should cater to the needs of different language speakers to become as successful as possible. Whether you create the original app in English, German, Spanish or Chinese won’t matter to people who don’t speak these languages but want to use your app.

There are several ways in which you can approach localization, including DIY methods (if you know different languages) as well as by outsourcing your localization needs to a dedicated professional. Keep in mind that you will also have to localize your keywords since they will be used to rank, and search for, your application on app stores.

  • Social Proof Matters

The best way to convince new users of buying and using your app is to present them with social proof of others who have done the same. Social proof is a conglomerate of user reviews, testimonials and influencer quotes which can be used as marketing materials for your application.

As such, social proof can be embedded into your app description in the form of written quotes and statements which will serve to showcase that there are already many users out there who enjoy your app. You can gather social proof by allowing industry influencers or your friends and family to test the app and then provide you with short testimonials or reviews to be used in the app description. If you have trouble creating the best flow of writing for your app description with social proof included in it, you can refer to platforms such as Supreme Dissertations and Grammarly to edit and format your content before publishing it on different app stores.

  • Respond to User Reviews

While not an integral part of your app description, the way you handle user reviews will speak volumes of who you are as an app developer. Once users start buying your app and using it frequently, they are bound to leave reviews and ratings on app stores accordingly. Make sure to be diplomatic, professional and customer-centric in your responses, rather than accusatory or denying of their comments.

Similarly, you should respond to each review individually to showcase that you indeed care about each user of your app, as well as to further boost your app’s store ranking given your activity on its app page. User reviews can be a valuable source of feedback, bug detection, future feature ideas and other comments relevant to your app development activities.

In Conclusion

It’s worth noting that “app description” involves a lot more than simple writing and a description of your application’s features. Everything from visual snippets, user reviews, as well as update notes and the official description itself will be seen as representative of your application as a whole.

Keep an eye out on your application post-launch and offer updates, information and customer support to those in need of assistance. Once you strike a healthy balance of curated app description writing and social proof generated on the app store page, your sales, downloads and word of mouth will increase exponentially as 2020 goes on.

Bridgette Hernandez is a Master in Anthropology who is interested in writing and is planning to publish her own book in the near future.  She works with professional writing companies such as BestEssayEducation and WowGrade as and as a writer

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In this guest post you can read about how mobile apps can increase your own and your business productivity.

by Alycia Gordan

The wonders that tag along with a mobile app, are hard to ignore.

In fact, you will eventually fall down the corporate grid if you do not go digital right away.

Your business needs to stay on the edge of technology if you want to survive in the cut-throat competition.

It is essential to branch out in different directions. And one of these is to create a mobile application.

Statista reports that these days, Google Play Store is home to 3.5 million apps, and the App Store contains more than 2.2 million applications.

Most of these apps belong to businesses looking to get in touch with their customers and enhancing their services.

Moreover, Sensor Tower predicts that by 2023 we could see app revenue reach $156 billion, based on a CAGR of 17%.

All of these figures make us derive the conclusion that every business needs an app, regardless of its size. If not, it will make your company look old-fashioned and outdated.

The wise move is to make the virtual switch immediately. It will turn your business into a smart and profitable venture with substantial value in the market.

Still not convinced?

Here are some reasonable points to tell you how an app will increase your productivity:

It strengthens communication

A report by McKinsey indicates that US productivity rate has been gradually declining since 2004. It is because employees feel less empowered and left out. The best way to counter this problem is to improve the communication network in your organization.

Mobile apps like Trello and Slack will allow you to perk up your team connectivity. Or you can hire a professional mobile app development company to design an all-inclusive, native application. It will make life easier by establishing better collaboration between teams and departments.

Another factor that falls into the category of communications is customer interaction.

Gone are the days when customers would write emails and wait for days to get their reply.

Today’s consumers are smart, savvy, and time-starved. They expect a quick response to their queries and faster service by the companies.

Mobile apps can make it possible for you. They will help you to improve productivity according to the data collected by feedback.

Zach Cusimano, co-founder of San Francisco-based app developer BiznessApps rightly says, “Ignoring mobile marketing is simply no longer an option for any business.” Yet before you implement the usage of any particular app across your workforce, make sure it is secure and qualified.

We recommend you to scrutinize all the details of the app. For instance, if you want to pick AirG Lifestyle Chat, go through its online ratings. What users think about it and how AirG reviews this app.

Once convinced of its efficacy, go for it!

It eliminates mundane tasks

Remember the days when accountants and file managers had to filter and sieve info through piles of files?

It drained away a substantial amount of time and energy of the company. According to IT Chronicles, office workers spend an average of 69 days per year on administrative tasks. Altogether, these wasted hours amount to an annual $5 trillion loss for companies around the world.

Designing a custom mobile app will enable your company to gather and share data for multiple purposes. It weeds out the redundant tasks. Plus, there is no need for employees to toggle amidst several spreadsheets to execute their tasks.

They can log on to the app and get their work done in seconds. This gives them the advantage to spend saved minutes on more critical duties. Consequently, the productivity of your business will escalate.

It allows cost-effective training

Every organization needs to make sure their employees stay in the learning loop. It raises their chances of making better progress than rival companies.

Estimated Mobile App downloads worldwide (in Billions)

If you plan to implement a training session for your employees, then there is no better way than using mobile applications.

Instead of inviting expensive trainers at your facility, you can expose them to instruction videos and study materials at minimum costs. Employees can access the material when they have free time at hand.

Gaming apps have also proven to be quite effective in this regard. Some companies have started the practice of rewarding those employees who perform beyond others. It makes learning and development efficient and relaxed. Studies show that offering training on mobile devices can increase productivity by 40 percent.

So, employ the best training apps to gear up your workers and improve their overall performance.

It reduces errors and improves efficiency

Mobile apps offer productivity tools that present you with an opportunity of conducting experiences like never before.

You can utilize features like camera, location services, and graphical illustrations. It is possible to attach files on various apps like Evernote, and then you can discuss in detail how you will tweak up different areas of your business.

Another component of efficiency is to structure a proficient system that allows remote workers to feel connected.

For starters, know that remote working is the next big thing in the corporate environment.

A recent Stanford study found that remote workers take less sick time, are less distracted, and they are 50% less likely to leave their organizations. 

A well-articulated business app will allow remote workers to collaborate and get their jobs done with increased efficiency.

It is plausible to assume that business apps will also operate to dig out all flaws in operations. It works to connect data from different departments and makes sure that there are no technical mistakes.

Also, there is a difference when a machine operates on data and when a human does so. Humans are prone to fatigue and missing out on essential details.

Final Verdict

Mobile apps can cut down an impressive number of hours and energy in an organization. If all the phases of implementation go well, you can then reflect on how to progress in the market. They will enable you to set out for higher goals.

Bear in mind that you must update the app according to the changing consumer trends. Failing to keep up with demanded modifications will only burden you with additional costs.

We hope that now you agree with us – mobile apps can turn your business into a smart venture. So, are you ready to dive in?

ABOUT Alycia Gordan

Guest Author

Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness and lifestyle. She is a tech junkie and divides her time between travel and writing. You can find her on Twitter: @meetalycia

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Smartphones are the first thing that you will find to be with anyone you meet. More than a partner, smartphones are the necessity of today’s human beings, and the next best thing to smartphones is their apps. These apps can assist you in tracking your food to book tickets online. From buying a paperclip to a car, everything can be done through these apps.  Using social media app marketing is the most (cost) efficient way or marketing your app.

Social media app marketing can be hugely effective

by Manoj Rupareliya 

But, when you think of mobile apps, traditional marketing strategies have not been the best option. The reason being, most of the smartphone users are actively spending most of the time on Social Media platforms. Social Media is all about engagement, and if your apps are not engaging, no marketing strategy can help your app.

Apps are the epicenter of online user’s interest as 85% of online users are on mobile apps and relatively less on the websites. With mobile apps being the most used online medium and about 5 million apps to choose from, your app needs a marketing strategy that can stand out, and Social Media engagement is the marketing strategy you can count on.

So, let us dive deep into how Social Media engagement can help market apps!

  1. Gauge the Interests:

https://www.pexels.com/photo/adult-cutting-daylight-facial-expression-1153369/

When you are strategizing a Social Media campaign, and you want to gain more engagement for your app, you need to gauge the interests of your audiences. What your audience’s interests are should be in line with what you have to offer! As your consumers are the ones who decide whether your app is worth an install or not.

For example, you are promoting a fitness app; you can back your promotions through a series of infomercials, like a workout video, a diet, and nutrition review or publish an article on fitness-related topics and issues. Like this commercial for Workout buddies app, where everyone needs a workout partner to push them hard for the results is emphasized to market the app:

 

The same marketing strategy can be applied to achieve greater Social Media engagement through video ads and commercials on platforms like Youtube, Instagram, and Facebook.

  1. Be everywhere: 

https://www.pexels.com/photo/group-of-people-standing-inside-room-2608517/

As a marketer, you would want to be there where your consumers are, and in today’s hyperconnected world, they are everywhere. That means you need a strategic marketing plan to promote your app across the Social Media platforms and not just any platform. 

As your consumers spend most of their smartphone usage time on Social Media platforms, you can’t miss an opportunity to engage them in any specific forum.

Identify the platform specifics and design your marketing strategy accordingly, some of the characteristics that can be used for marketing your app across the social media platforms are:

Facebook: More or less, it is a community builder and a place where people get connected to their social network. So, you can maximize your Facebook engagement by exploring the stories behind your app that can inspire people.

Instagram: This is more about aesthetic values, and it provides users the ability to be more expressive with images and stories. Help your app by offering excellent visual content on the Instagram pages.

Twitter - a hugely important social media app marketing platform - and a huge influence on consumption habits

Twitter: A place where people get to express their opinions in a limited text restriction of 260 characters, and yet it is considered a paradise for marketers. With 40% of users purchasing an object after seeing it on twitter, it makes it a great place to attract installs and downloads of your app’s content.

  1. Gamification Theory:

Gamification in apps can strongly influence usage. In it's pure sense, gamification can be used as a core social media app marketing tool. Image Source: https://www.pexels.com/photo/person-playing-poker-1871508/

Gamification theory is all about involving your consumers and users to be part of your campaign as an active participant in return you provide them with rewards and incentives on the participation. Once they achieve something, they will share the same with their Social Media circuit, and your app gets promoted with more robust recommendations from these participants.

Chipotle’s “A love story” game was a campaign based on the gamification theory, where users were told to find real ingredients to match them together for a buy-one-get-one-free coupon for any food item. The only important tweak to the game was, participants must avoid the use of added colors and flavors. Users can play the game on the apps and receive rewards all on their mobile devices, which they can share on the Social Media platforms to promote the brand. This strategy boosted more sales of the food items and encourages a brand image that was suggestive of natural ingredients in food production.



  1. The Paid Ads: 

 

Paid Ads are an essential marketing tool these days on Social Media platforms. You can sign up for individual ad accounts on Social Media platforms like Facebook Ads, Instagram Ads, and Twitter insights. These ads can help you not only to market your mobile app but, it enables you to analyze the engagement on these Social Media platforms.

With more mobile app development activities gaining traction, designers are now looking for better Ad-solutions than regular banner or pop-up ads. Take an example of the TikTok Ads that allows you to use its platform and influencers on their platform to promote your products.

All new big social apps (like TikTok) typically establish ad platforms(https://getstarted.tiktok.com/)

  1. Look to influence: 

Influencer marketing has reached a stage where it is more of a necessity than just an accessory to other marketing strategies. Social Media has seen many influencers across channels, and each of them has been successful in their way to cater to the audiences with unique, engaging posts. App marketers can capitalize on the influencer’s influence and partner with them to achieve more app users.

Social media app marketing can be used for more than selling pizza

Today, 49% of consumers rely on an influencer recommendation for the purchase or an app install. This makes influencer marketing an inevitable part of your app marketing strategy. Most of the influencers are on Social Media platforms, and that makes Social Media engagement more promising and tactical ploy to bet on!

  1. The Personalized Touch:

https://www.pexels.com/photo/4k-wallpaper-adorable-blur-boy-1148998/

Personalization of app features and other products on your apps can uplift the app install or downloads through higher engagement. You can optimize the personalization fo your app marketing campaign through personalized messages to Social Media users through messengers provided by the platform and engage them in your drive.

Engagement through personalization offers higher customer authentication and relevant data on the user’s behavioral pattern to design the campaign accordingly. Further, personalization can also help in testing features of your apps by providing them a prototype version of the app for user testing, and this could help get better hold on the app performance too.

Signing Off: Social Media engagement is the pinnacle of marketing strategies today, and every business is looking to strategize their marketing campaigns around them as 38% of app users download apps for specific purchases or tasks and then uninstall the app. Hence, engagement is the factor that keeps your app user cling on to your app.

With Social Media, achieving those levels of the engagement for marketing your apps becomes a little easier, and this should be realized, while you are planning your app marketing campaign.

Author Bio

Manoj Rupareliya is the Online Marketing Expert and Blogger. He is an experienced writer with expertise in the field of technology, blockchain, crypto, AI, Digital Marketing and SEO. All the blogs he writes are aimed at providing credible help and insights for readers who want to stay updated all the time.

Linkedin | Twitter 

 

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CodeNgo note:  We normally write about app development or marketing only, but realize most app developers are really small business owners. We hope you enjoy this article from Camino Financial about small business loans.

by Camino Financial

App development is a complex process of algorithms and codes, especially for those outside the programming field. However, if you are an app developer, or own an app development business, you know you need enough funds to see your project through.

Having financial aid can help eradicate various inhibitors that stunt your business’s growth. This can come in the form of a small business loan. Such opportunities provide significant incentive to develop your app.

Several lenders offer credit and loan products of different kinds to small businesses. If you are eligible, business loans can cover everything you need to launch and operate your app developing business. In most cases, getting a small business loan is a straightforward process that requires minimal paperwork.

Do you need a small business loan?

If you are working on an app and need money to facilitate various processes, a small business loan seems like a great idea. Every business will require a loan at some point in their lives, and there are several products available in the market.

During the loan application, you get to gauge whether the lender and the loan suit your business needs. Some lenders also provide incentives that target mitigating your expenses.

You can review upfront rates, speed and reliability to gauge a lender’s dependability. When you use small business loans to your app development, the possibilities of you succeeding and thriving are limitless. Nonetheless, you should be able to repay the investments within the agreed period to avoid any issues with the lenders.

Where can you invest your small business loans?

If you don’t have enough capital to see your app’s successfully developed, you can opt to acquire business loans to aid you to reach the finish line.

After obtaining a small business loan, the decisions of where to invest can be quite daunting, especially if you had no initial budget. There are numerous areas you can spend your newly-found loan to maximize growth.

Advertising is one essential factor in sensitizing the public on your app. The best way to market your brand is through digital media. Achieving this is easy and requires the use of online marketing strategies.

You can also use the loan to upgrade your app, perform testing and debugging, purchasing copyrights and patents, software, paying personnel and daily cash flow.

Visiting a lender

After completing the system development phase of your app, the next natural step is to seek finances that can help improve and grow your brand.

Crowd-funding, loans from financial institutions, SBA loans, angel investors and factoring are some of the methods of acquiring finances. However, loans tend to be the favorite solution of many business owners, of any type of industry, especially online loans. So why not visit some lenders or go online to research the best online lenders?

Every financial institution and entity that offers small business loans have unique stringent measures to govern the application process. Make sure you compare and review your options before settling for a loan offer.

Get in touch with a professional

Although most businesses need counsel, very few lenders provide the services of a professional small business loan specialist. These services have several loan products and illuminate the best option for your business.

Expert insights can help answer pressing questions regarding the terms of the loan. So make sure to find a lender that actually cares about its customers and offers as many resources to help them thrive.

What you need to apply for a loan

Whenever you apply for a loan, you will need to:

a)     Have a good credit score

Having a good credit score is recommended before even applying for a loan. Why? If you have substantial outstanding debt, your chances of securing a loan for your app development will be reduced.

A strong business credit score means you can get higher loan amounts and better terms. There are numerous ways you can submit your financial records.

b)    Accept loan terms and finishing orders

The lender will look at and review all your application documents. Strict frameworks are put in place to ensure every aspect of your financial records is verified.

If you pass this stage successfully, all that remains is to accept the loan terms and leave things as they are until your loan is approved.

If you and your business are eligible for a credit, lenders will send a document with all the loan terms and final orders. If you feel the conditions are understandable and you can work with them, the remaining task is signing the paper.

Just make sure to thoroughly read all the loan terms to make sure there isn0t any small print that could harm your business.

It’s time to get a loan!

When looking for financial aid, you will find many lenders and many offers. So make sure to thoroughly research the lenders and check it the loans they offer actually fulfill your needs.

Tell us below how you think a business loan will boost your app development business.