Finding freelancers on Google

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The digital world is booming. With that, comes an increase in consumer’s expectations. People want to see services transition from traditional brick and mortar stores to the web, and onto personal mobile devices.

by Lucy Farrington-Smith

But if your company doesn’t have a mobile development department, that goal can seem out of reach – and when budgets are tight, throwing money into a brand new venture might seem like the wrong thing to do.

That’s where freelance mobile app developers come in. They’re the perfect go-between that will allow you to build an app without the overheads, onboarding and training that come setting up an in-house team.

In this article, I’ll explain the best places to find freelancers to build your mobile app, and cover some key things you should consider when doing so.

How to start

If you’re not a digital native, getting started is probably the hardest part. Understanding which operating system you want your app on is always your first consideration. 

Look into your customer demographic, and analyse what your audience use – iOS or Android? Don’t fall into the trap of choosing an operating system based on popularity in the general population when your audience might differ from the norm.

As simple as this sounds, it’s a vital first step towards choosing a freelancer because most will specialise in developing apps for a particular OS. 

Do I need a team or a standalone freelancer?

To answer this, you need to ask yourself ‘do I have a fully-formed idea of what I want, or do I need someone to conceptualise some options for my app?’

A standalone freelance mobile app developer can take a full brief and run with it. They’ll follow your wants exactly and produce what you asked for with all the functions you outlined.

But, if you need someone to come up with an idea, or a set of ideas on your behalf, it’s best to look for a mobile app development firm. A firm with a team of creatives will be more capable of conceptualising you app based on brief guidelines. From there, you’ll be able to refine any initial ideas into the mobile app you want to see.

Once you’ve figured out this step, you can move on to searching for and finding the right developer or team.

Where do I look for freelance mobile app developers?

A Google search for ‘freelance mobile app developers’ will return you 26 million pages of results –  which, although plentiful, can be daunting.

Finding freelancers on Google

Freelance boards like PeoplePerHour and Upwork are great places to start. You can browse profiles and find out more about individuals, their specialisms and their experience without having to write any emails or waste time on the phone.

If you’re looking for someone with iOS build experience and an understanding of user experience (UX), you can refine your search results to specifically target them. 

Plus, if you want your freelancer to train you and act as a mentor while they work on your mobile app project, you can use Codementor to find a developer who is experienced in teaching. Codementor specialises in connecting businesses with relevant freelancers, which means you won’t have to do any of the searching yourself. It’s a great option if you’re not sure who or what it is you’re looking for.

Getting started: define the minimal viable product (MVP) 

The key to making it in software development is to not get bogged down in layers of detail from the beginning. To get started, all you need to do is define your MVP. Then, you can procure the leanest version of your software to get it up and running.

All this means is that you’ll get something scrappy but workable up in place initially so you can:

  1. Decide whether the idea itself is workable
  2. Find out whether the developer/team you’ve chosen will work for you
  3. Iron out any issues in live mode, where it’s easiest to spot them

So, when you brief a freelancer with your project, make sure you establish the MPV and avoid going down roads that don’t need exploring.

The final step

The last thing you need to do is hand over the keys to your freelancer and let them get started on your mobile app project. Hiring a freelance developer is a great way to use budgets effectively and get a pressing digital job done in an efficient way.

—

Author bio: “I’m Lucy Farrington-Smith, a 27-year-old freelance writer. I started out as an actor before I put the scripts down and chose to write my own words instead of saying someone else’s. One Master’s in Creative Writing and many coffee cups later; you can now find my bylines on HuffPost, Metro.co.uk and my own website www.lucywrites.co”

Selecting a mobile app vendor

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With technological advancement, mobile applications have become an essential part of an individual’s day-to-day operations and life. As per Comscore, people spend 87% of their time on an average on mobile applications. As per sources, By 2022, The number of mobile app downloads will exceed 250 billion.

by Shruti Bansal

Every business can significantly benefit from a well-designed mobile app. Mobile applications help you gain visibility in the digital world. Mobile apps help streamline business operations, but they also boost and enhance customer loyalty to the brand. However, there are numerous unique features that a mobile app for business must incorporate with a particular focus on user experience. 

Also as per the Statista, the number of app downloads worldwide rises as well with the growing usage of mobile applications. Therefore, the demand for mobile app development companies increases.  

The importance of mobile app development services in businesses is evident and increasing day by day. Mobile apps have made purchasing easy for a customer with secure payment modes and user-friendly features. Mobile apps have completely transformed the way of executing and conducting business as they help to stay updated with the latest updates and favorite products. It is necessary for business owners to establish an instant connection with their customer base. Mobile apps help in expanding, outreaching the business, and strengthening customer engagement.

Selecting a mobile app vendor

However, the success of a mobile app significantly depends on the mobile app developer. One of the most important things is Hiring the best mobile app development company because if you are trying to develop a mobile app, you have to work closely with someone who can implement your ideas and provide suggestions using their expertise.

As per Statista, mobile app developers expect that there will be a reliable and effective market platform for a wide range of electronic devices than tablets and smartphones, expanding to include televisions, connected cars, game consoles, and VR devices.

Demand for mobile applications and Mobile technologies is evolving rapidly, defeating enterprise attempts to standardize on a single software approach or tool. So Oracle ERP users shall select a partner whose core focus is on mobility and has a vast portfolio of experience to meet your organization’s mobility needs.

Some of the most crucial elements of a mobile app for business include multi-platform, fast-loading time, an open menu, in-app analytics, push notifications, real-time data sharing, real-time support, and security.

 Thus, while creating a checklist to select a mobile app development vendor for your company, you must ensure to keep these features in mind.

KEY BENEFITS: 

  • GET YOUR APP FEATURED
  • GET THE RIGHT USER EXPERIENCE
  • GET BETTER ROI

Your checklist to select a mobile app development vendor must include the following features:

 

1.  Understanding of the business model and target audience

 

One of the most important features os the checklist is the understanding of the business model and target audience to the mobile app development vendor. A mobile app development vendor must be willing to gain a sound understanding of your business, for whom you are willing to get it developed. It is only then that it can develop a mobile app to cater to your customer personas’ unique needs. If a vendor does not focus on the customer needs, their end product will fail to resonate with your customer base.

2.   Understanding the Developer Strength

Another feature to consider while selecting a mobile app development company or a vendor is How many vendors are there in the product professional services organization? This is an indicator of the strength of the company and how many projects they can deliver or have delivered in the past. It also helps and indicates the company’s strength and trust of people in the company.

3.  Understanding the Partner Strength

If a mobile company does not grow a robust partner ecosystem in the enterprise market, they are not likely to grow at pace with the market. Ask how much they do with partners and who their partners are. You want the right mix of technology and sales partners.

4.  UI & UX design services

It is crucial to know what design services a vendor provides and whether they focus on both the style and functionality factor of the product. Apart from the visual appeal, a mobile app development vendor must design products that incorporate proper workflows, usability factors, and navigation gestures to create an excellent user experience.

What design services do they provide? Style and design services usually do not focus solely on the visual appeal of the program. Additionally, they focus on flow, usability, and use of things like gestures to boost user knowledge.

5.  Backend integration

After you’ve made a checklist to select a mobile app development vendor, you must ask each vendor about their backend integration experience: what backends do they specialize in and their integration experience. Necessarily, your vendor must offer backend integration services in the backends you wish to mobilize.

What backends do they have experience integrating with? Many apps combine two back ends in the organization data center. Your vendor that is picked must possess experience using the backends you want to mobilize.

6.  Platform support

When it comes to platform support, ask your vendor if their platform cloud-based, are there additional costs for scaling. What is the most extensive user base they support in the present implementation, and so on? You should be aware of all such information before you choose a vendor. 

This can be a rather tricky question when looking to hire your potential mobile app development partners. The app market is divided primarily between the app store owned by Apple and the play store by Google. Both have their fair share of fans and dedicated users.

7.  Coding standards

You must ensure your mobile app development vendor leverages the best-in-class app development framework for native and hybrid apps. They must also acknowledge that the code is the client’s property since you will be paying them for their service. You can secure this in writing by asking your vendor to sign a copyright agreement.

8.  Data security

With the increasing incidences of data breaches, cyber-attacks, your mobile app development vendor must guarantee your data security. Any privacy violation, system information leaks, and insecure deployment can harm your app’s lifespan.

Hence, choose vendors that develop mobile apps with secure code. Also, vendors must offer multi-layered security solutions to protect your data from threats like malware programs, insecure data storage, etc.

By adhering to these pointers while selecting a mobile app development vendor, you can design an excellent app that focuses on both design and performance.

AUTHOR BIO:

Shruti Bansal is a tech enthusiast with a specialization in Digital Marketing. She is passionate about technology, internet marketing, & writing. She is currently working in a Mobile App Development Company.

Expense tracking

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Well, no one talks about it, but in practical terms, co-managing money with your better half is the secret to a happy, healthy married life.

by Emma Thomas

Expense tracking

Getting married entirely transforms the way one lives. From routine expenses to utility bills, every expense doubles up.

So whether you have recently tied the knot or plan to do so in the months ahead, it’s time that you start considering the worth of splitting expenses with your other half.

Believe us, there’s no right or wrong in discussing your financial health with your better half, just know that you have the power and influence to make the time right.

Yes, don’t fall prey to the ‘right moment thing’!

Seriously, it doesn’t matter who makes a start; what’s imperative is to have the conversation started.

Once you’re on it, you can avoid a lot of resentment and undue unrest.

Thankfully, technology has blessed us with a way to improve our financial resilience, nurturing a harmonizing post-marriage life with fewer fights, and enhanced love life.

So here are a few apps that allow wedded couples to split expenses with their better half.

HoneyFi

Collaborating with the partner to track day-to-day expenses propels the wedded towards a common goal.

Since money has always been the hot topic for wedded couples and a major source of stress too, therefore it’s better to manage it heedfully by sticking to a viable budget that meets the needs without having both of you craving for luxuries.

Honeyfi lets the budgeting couple have an eye-to-eye look across the banks with the facility of being notified any time while allowing the budgeting couple to make a transaction at any time.

We believe decluttering the finances is as easy as decluttering your space, and with HoneyFi, the chore gets even more streamlined.

Just enter your bank details, track your finances, and build a mutual spending plan with your other half.

Twine Savings App

One of the most attention-grabbing apps available for couples on the web is Twine.

The Twine saving app is an expense tracking app that lets the couple specify their budgeting needs together. The Joint Saving & Investing App, presented by John Hancock, lets you and your partner make monetary transactions from your individual accounts into a mutual account, based on your aims.

As the app is free to use, it is super great for couples who aren’t ready to cough up money on budgeting apps.

Also, the app goes premium when the couple moves their savings into investments. So save together, have a mutual fund, and earn a decent rate without lifting a finger.

My Easyfi

My Easy expense tracking app takes the trouble to manage your finances like a pro without requiring you to consult a paid financial advisor.

This web app possesses goal-oriented metrics that work by bolstering the financial resilience of the leveraging couple. My EasyFi monitors complex money problems while providing the hustling couple with an opportunity to earn with its affiliate program without stepping out.

Moreover, the app paints a clear-cut sketch of your financial health, depicting your updated financial situation while suggesting ways to handle a financial crash, which makes it an ultimate go-to for wedded couples.

Betterment

This finance management app heads the list of Robo-advisors, offering joint accounts so the couple can grow and monitor their finances together. Not only that, with Betterment, but you also get unlimited phone access with the convenience of managing it from everywhere.

Also, couples can do so much more by syncing other accounts to gain a better understanding of your fiscal picture.

However, the app benefits the utilizing couple, even if the user has a low balance. The attractions do not stop here. It also offers consultation with a financial advisor to assist the budgeters in reaching their goals faster.

In case you both wish to gain full control over your investment portfolio, Betterment also offers you a flexible portfolio tool to tweak and adjust things accordingly.

Better Haves

Better Haves takes the envelope-based budgeting approach, so if you and your spouse fancy an envelope system of budgeting, here you go!

The envelope budgeting approach doesn’t require cash, so you and your partner can see what’s exactly happening with the shared budget without exposing your bank details.

All it requires is to allocate a specific budget to every envelope that the budgeter might be using.

Each of you can gauge the overall financial fitness only by having a watch at the situation of every specific envelope. Also, the app runs alerts when a money dispute is about to take place. Plus, the couple can form mutual envelopes for stuff like groceries and individual envelopes for personal expenses.

Author Bio

Emma Thomas

Emma Thomas is a content writer and a copywriter.  A writer by day and a reader by night, she can be often found picking cherries in summer Afternoons

The Flutter web site

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The developers’ community in the current times is massive. The communities are not just able to make their tasks hassle-free but also decrease the app development time with the help of cross-platform application development tools. One of the most noteworthy frameworks of today’s time for mobile application development is none other than Flutter. This is a cross-platform & open source framework of Google intended for constructing native interfaces on iOS & Android. Since this Flutter framework enables developers to construct cross-platform native applications with zero compromise, not just startups but established brands are also using it for app development. An Android Development Company can help build such apps for your business.

List of 10 groundbreaking apps

  • Alibaba – If you want to know how a Flutter framework tutorial looks like, check Alibaba.com that is a wholesale marketplace for worldwide trade. Most of the portions of the application are powered by the Flutter framework. When you create an application similar to this, you are enabling your customers to purchase products from reputed suppliers from all over the globe. Right through the mobile app, anyone can now buy any product from almost anywhere. How avant-garde is that!
  • Birch Finance – To gain a complete understanding of the Flutter framework architecture, browsing through applications like Birch Finance is important. It is a credit card rewards application that puts forward the liberty of optimizing & managing present cards to users. With the app, any user can discover the card that suits them the most as per their shopping pattern. Users can also get hold of various methods for earning & redeeming rewards.
  • Coach Yourself – Fitness & health is something that people are focusing more & more with the passing of each day. This sector has huge potential. Most people tend to fail in maintaining health and staying committed to proper nutritional food consumption on a daily basis. With an app like Coach Yourself that is built under the Flutter app framework, people can, not just strengthen personal development but also discard unwanted bad habits. Creating such meditation apps with Flutter framework will always put the name of your business in a good position.
  • Google Ads – One of the finest apps made with Flutter is Google Ads. With this, users can witness the various campaign stats on their Android Smartphones. This kind of Android app with Flutter will always impress users as they will be able to receive notifications on details such as real-time alerts. As they get hands on such information, they can speak with Google professionals for enhancing the campaign, remove, add or edit keywords, etc.
The Flutter web site
  • Reflectly – Among many, one of the most popular apps built with Flutter is Reflectly. More & more people these days like to maintain a journal due to many reasons such as reliving various events, clarifying certain thoughts & a lot more. Reflectly is a mindfulness application and Artificial Intelligence technology drives it. These kinds of apps with the Flutter unit testing framework help users maintain personal journals as they receive fresh questions on an ongoing basis for reflecting their day.
  • SG Bus Tracker – Web apps with Flutter like SG Bus Tracker is always beneficial for users. Budding entrepreneurs can take ideas from this navigation & map app for making their own as this sector will always fetch good amounts of revenue. SG Bus Tracker is a Flutter framework app that educates people about the anticipated arrival time for buses in the island city-state of Singapore. Users can receive a listing of bus stops in proximity that are serviced by SMRT, Tower Buses along with availability of seats that are defined with various color codes.
  • Watermaniac – When you intend to build native mobile apps with Flutter, it is important to download & understand how established apps like Watermaniac work. This is important so that you understand how the Flutter framework functions. With this app people can monitor the water amount they drink in a day. They can even set an everyday water goal & they will receive reminder notifications every day as well.
  • Hamilton Musical – Flutter app framework is noteworthy for authorizing the official application of the popular Broadway musical, Hamilton. This application incorporates elite daily videos & news, daily lotteries for Chicago & New York, merchandise stores, etc.
  • Hookle – This application containing Flutter django rest framework benefits users as they are able to share posts, tackle numerous social media accounts at a single place, etc. With Hookle one can publish posts to various social media channels.
  • Cryptograph – Among the various apps developed with Flutter, the one that is turning heads is definitely Cryptograph. With this app, users can gain insight on latest figures & data for 1600+ cryptocurrencies like Ripple, Bitcoin, etc. The app puts forward exchange rate charts that enable users to select & add coins to the Favorites section for hassle-free tracking.

Final Say

Be it finance, social, fitness, utility, navigation or entertainment, there is an application powered by Flutter framework available in today’s time for all these genres. It is now time that you figure out your niche. Make a brief plan on it, speak to our Android app developer team & decide for yourself about the further proceedings. The rewards that application development with Flutter framework architecture can offer you are humongous. Call us today to know more.

Video app: JioMeet

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The Internet is filled with options for staying connected to your friends and family during the isolation. Unlike a decade ago now you have various ways and platforms to connect to different people around the globe within a few clicks. Following are our few picks of different video calling apps which you can use for free.

  • JioMeet – JioMeet is a video conferencing app with a simple interface and adaptive streaming. It is compatible with all the devices and can be used on any device like mobiles, tablets, or even legacy video devices. You can schedule team meetings and send an invite link to your teams. You can join a video call using the JioMeet invite link from any web browser without the need for downloading the app. It assures the best video calling experience and works fine even at lower bandwidths. In the JioMeet free version, you can connect up to 5 people in one video call.
    Video app: JioMeet
  • WhatsApp – WhatsApp has been around for quite a long time now. It is an essential app that can be found on every smartphone these days. So it saves you from the hassle of downloading an additional app for video calling on your device. WhatsApp video calling feature is free and works on your mobile data or Wi-Fi connection. You can select any WhatsApp contact and click on the video icon to start a video call. You can also add participants to the ongoing video call to create a group video call. You can call up to 4 people on WhatsApp group video call.
    WhatsApp video
    If you have a WhatsApp group of four or lesser members you can instantly start a video call from the group itself. This avoids the need for calling one person and then individually adding others on the call.
  • Zoom – You can use the Zoom free version to connect with your friends during the lockdown instantly. The free version lets you connect up to 100 people in one video call. However, it has one drawback is that the free version has a time limit. If you are using Zoom free version you can video chat for only 40 minutes. The free version can be downloaded on both mobile and desktop. You can create your Zoom account for free using your Gmail ID. In the free version, you cannot use your Zoom account across all devices simultaneously. In the free version, you can access all the features like create a new meeting, join a meeting, screen sharing, add contacts, etc.
    Zoom
  • Google Duo – Google Duo is one of the best video calling app which offers a feature-rich experience to the users. It beats the best free video calling apps in many ways. You can connect up to 12 people in one video call. It offers a seamless experience and you can video chat with your friends in High Definition. The only tiring feature is that you need to create a group on Google Duo to initiate a group call. You cannot add participants to the ongoing video call. The knock-knock feature of Google Duo gives you a preview of the person who is calling you. You can also enable the data saving mode on the app to save your mobile data from exhausting due to video calls.
    Google Duo
  • FB messenger – With the increased demand for video calling features on messaging apps amidst the lockdown Facebook also introduced the video calling feature on FB messenger. You can call up to 50 people in one video call on FB messenger. You need to create rooms on the app to initiate a group video call. One can drop in or out of the video chat according to their wish. You can also use augmented reality backgrounds for more fun experiences. To beat its other competitors Facebook has assured that unwanted guests popping up in the video calls will be kept at bay.
    Facebook Messenger

The above apps are easily available for download and can be used on any device. If you have used any of the above apps you can share your experience and reviews with us.

Reading about apps

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When you get into programming, you expect to spend your workdays doing, well, programming. Yet, once you start working as an app developer, you’ll soon notice that you need much more than coding talent to succeed.

by Misty Blais

As your career advances, you will have more responsible duties to handle. Your tasks won’t end on managing your team and corresponding with clients. Your job would demand excellent communication capabilities in both verbal and written forms.

Reading about apps

Competent app developers have plenty to benefit from honing their writing skills. Here are a few reasons why you should start taking writing seriously.

You Will Have to Impress Your Customers

For any app to sell, you need compelling copywriting to convince potential customers. Whether you are working for a company or freelancing, copywriting skills will help you boost any business.

Today, content writing services such as EssayPro can ease that burden for you. As much as other writers can contribute, there is no one better than the creator to convey the journey of your app. Your creative writing skills would come in handy to express your brand image to the audience.

There is Plenty of Writing in Coding

Writing code that is clear and easily understood by computers and people is a valued skill. Not every programmer can achieve this. You will be dealing with programmers of different levels. Often, the right word choice could win you the proper code structure.

Additionally, app developers also have to handle the paperwork at some point. You will be doing bug reports, commenting on codes, and documenting technical aspects as part of your job. Writing becomes an indispensable part of the job, no matter your current designation.

You Will Need to Influence and Persuade With Your Ideas

Every mobile app begins with an idea. As asserted in the  Importance of Good Business Writing Skills, in a professional environment, the ideas are not worth much until they are expressed clearly and positively. The ability to sell your idea is a valuable tool, one much coveted in the tech field.

Much like any other design, developers have to work with teams with different interests. There will be negotiations and situations you can handle only through written communication. This is where cultivating your writing skills would gain you the clarity of thought. It will enable you to structure your arguments to get your point through to others.

Writing for apps

You Will Have to Explain Complex Codes to Others

When working with complex programming, the ability to deliver information clearly to others will set you apart. Sometimes, you’ll have to communicate with team members who are not familiar with the jargon. They could be investors, hiring managers, or even the marketing team.

Developers who can help other people by effectively conveying the message are valuable assets to the team and organization.

Writing Will Help You Land Jobs

Tech recruiters look beyond your coding expertise while looking for the right fit. Soft and transferable skills, including effective communication, are always a strong point that will help you shine during an interview. But, to reach the interview stage, you have to present your strengths in the application.

Your creative writing skills are certainly an ace up the sleeve. Whip up a dazzling resume or a cover letter to impress the hiring manager right away.

Moreover, today, tech writing is an emerging industry. Tech writers are high in demand, and bloggers are always eager to hire consultants who can help them deliver coding in layman terms. A tech blog could show proof of your expertise on a subject, much better than your resume.

You Can Shine in Content Marketing

If you want to develop and launch your mobile app, you will need more than investors and brilliant ideas. That is where content marketing comes into play. Entrepreneurs among app developers will have to work their marketing skills, and writing is an inevitable tool here.

On average, users spend 5.59 seconds to scan the written content of a webpage. Out of this, only 16 percent read word by word. Most of them just scan through the text. This makes the job of content marketers much harder. They have to combine the right techniques that would hold the viewer’s attention. The same applies to developers as well.

Effective Writing Goes Hand in Hand With Effective Coding

When it comes to programming, it is evident that one skill set does not tick all the boxes. Ultimately, regardless of your profession, the core of creative writing skills remains the same. It reflects the ability to communicate an idea with clarity and with force. Improving in the writing department will help you convert leads to clients, form better communication, and thrive in business.

For developers, writing is not an extra skill, but a necessary one. After all, your primary means of input is writing.

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Nowadays, it’s common that everyone uses smartphones for their day to day activity. The significance and influence of mobile phones in our daily life and activities can’t be denied. Mobile phones have transformed from an ordinary communication device to a major point of attention for individuals and business alike due to their characteristic features. All this is a result of the progress in technology and access to high-speed internet.

by Liz Rustia

Mobile apps have become the main medium of digital interaction. The modern-day users are on the move and they’re utilizing the mobile application to be on track. Regardless of whether they use a tablet, mobile phones or any other smart devices – they have access to the data they require, a reason due to which mobile applications have such prominence in the current business economy.

Apps are key for your business

Regardless of what your business is, a mobile application helps in getting and retaining customers. We all make use of the web to search for a service or product. What if your business is online and accessible on the internet, and you have a mobile app that users can download on their device. Your company will have a better reputation and reach among the users. Mobile apps open a new door through which the clients can interact with your business on the go.

Does my business need an app? This might be the first question that you ask yourself when deciding whether you need a mobile app or not for your business. Business apps are not always for selling products or solutions. It can be a platform for customer engagement and support. If you are in the retail business, a mobile app can be very helpful for sales.  If you’re in the telecom business, an app can help your customers know their usage, bills and payments. Or, if you’re running a DIY or home improvement stores, an Augment Reality (AR) can help your customers try your products before purchase. Basically, an app can help your users understand your offerings and benefits better.

In case you are still not sure why anyone would want to build their own mobile platform, here are the top six benefits of going down this path sooner rather than later.

1. Be Visible to Customers at All Times

Statistics show that the average American spends more than two hours a day on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.

Flurry: Time spent on iOS and Android connected devices

2. Create a Direct Marketing Channel

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

3. Provide Value to Your Customers

Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.

4. Improve Customer Engagement

No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?

5. Stand Out From the Competition

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!

6. Cultivate Customer Loyalty

Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers and making them a loyal lover of your product and/or service. It’s not that a mobile app is going to save your business, but it can be a way of staying closer to your customers and being just a “fingertip” away at all times.

Summary of the benefits of mobile apps for business

For any service, whether to find a good restaurant, spa, hotel or book a cab most people prefer and rely on the relevant service provider mobile apps. Moreover, in today’s world, it becomes difficult to get enough traffic for your business if your business doesn’t have an online presence. To be specific, online presence in the form of a mobile app will help the business reach its maximum target audience effortlessly. In the current cut-throat market condition, it is tough to sustain in the market with the same business strategy. And so, a business needs a mobile application to go with the flow and to generate adequate revenue.

Either way you go, a mobile app is going to be a standard component of any business in the future. The choice you make today is going set the foundation for the future of your business. It’s on you to decide whether you’d like to be one of the first.

Candy Crush

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Since 2018, the popularity of casual games at home and abroad has just kept growing. Casual games are not occupy much space, easy to operate, allowing players to pick it up quickly while making the most of fragmented time, thus attracting users in a short period of time. 

by SocialPeta

Of casual games, tile-matching games with huge potential have become one of the most profitable products of various game developers. Unlike midcore and hardcore games, tile-matching games don’t rely on a handful of paying users to obtain most of their revenue, but rather form economies of scale through the accumulation of a host of light and moderate paying players.

Now, old tile-matching games prove to be more likely to enter top grossing charts. To take a place in the market, we must first learn from great advertisers about the rules of advertising delivery and techniques of optimizing ad creatives. We can see the longest running ad creatives and the recent popular ads as well on the Top Ads at SocialPeta, so as to grasp the trend and the key elements to improve our ad creative production efficiency.

According to SocialPeta data, King’s Candy Crush Saga and Candy Crush Soda Saga, Playrix’s Homescapes and Gardenscapes, and Peak Games’s Toon Blast are regulars on the Top Advertisers. Advertising strategies of these evergreen products are worthy of our attention and use.

Candy Crush Saga’s longest running (nearly 4 years) ad on SocialPeta’s Top Delivery Days is in the form of a picture. It is a cute cartoon drawn in the game’s style, quite appealing to the eye, with the game name in the conspicuous middle position.

Candy Crush

Yet, most of Candy Crush Saga’s ads are in the form of videos, catering to the rise of short videos in the mobile market in recent years. The videos retrieved on SocialPeta show that the advertising content of such old tile-matching games is mainly a demonstration of the basic gameplay, which intuitively conveys the core gameplay to the target audience and decisively ensures the solid base of Candy Crush Saga’s loyal paying users.

Candy Crush is the number one Tile game

Compared to the old tile-matching game Candy Crush Saga, Playrix’s Homescapes is infused with new elements (construction + narrative). The data from SocialPeta advertiser analysis show that Homescapes has released more than 40,000 ad creatives in the past three years, which is one of the reasons for its sky rocketing ranking. 

As a rising star, Homescapes seems to be running some different ads. In addition to the display of the tile-matching gameplay, there is also the demonstration of new elements-based life drama and house construction. With the fun of the game added, the conversion rate is also successfully improved.

The curious thing is, how could Homescapes release so many different ad creatives in such a short time? In SocialPeta’s ad creatives database, we see that in the past year, Homescapes has drawn upon a lot of creatives of other games and brought out creative ads that are completely irrelevant to its own gameplay. 

Below, a screenshot was taken of two recent creative videos, respectively. In the heavy narrative scene, a scenario is set for the protagonist, and 2 to 4 options are provided to handle it. If the protagonist chooses the right one, the game will continue; if not, an accident will take place. Although this creative form retains the heavy narrative of Homescapes, it doesn’t reflect any core tile-matching gameplay or light construction elements. 

Tile of the game Homescapes

Given the downloads and revenue of Homescapes, running a lot of fun ads that do not feature the core gameplay to attract target players to download and experience the game turns out to be successful. Of course, not all products can follow suit. A lot of preliminary market research is necessary to find products targeting the same audience to learn from.

At SocialPeta, we can find role models for similar games in the market. We can learn from and draw on the best of competing products, save time and effort in gaining the latest and hottest creative type and creative content, thereby promoting our products to the world step by step.

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Whether you’re marketing on social media, trying to get your app seen in the SERPs or driving traffic to a landing page, you need to understand the ‘how, what, and why’ of smartphone use.

by Jodie Manners

Which means you need to keep up to date with the latest mobile data and statistics. So, we’ve searched high and low the find the most important nuggets of information about smartphones. And, because we know you’re busy, we’ve put them all together in the infographic below.

Don’t want to run through the lot? No worries! Here are the key takeaways…

People are using smartphones more often than ever before

The average amount of time a person spends on their smartphone reached just shy of 3 hours a day in 2019. Add this to the fact that half of all smartphone users check their device first thing in the morning and you have a very engaged mobile audience. 

Globally, more people have access to a smartphone

Smartphones are no longer the ‘luxury’ item they once were. They’re now an essential feature of modern life. In the industrialised world, smartphone penetration remains high, with 77% of people in the United States and 82.2% of people in the UK owning a smartphone. 

But less industrialised nations are catching up. By 2021, 3.8 billion people, or half the world’s population, will own a smartphone. In fact, more people own a smartphone in the world today than own a toothbrush. And a lot of that increase is driven by emerging economies like India and Brazil.

The internet is increasingly mobile

Since more people own a smartphone, it should come as no surprise that the internet is increasingly mobile-focused. In fact, 50% of all internet traffic is mobile and, in countries where people have less access to other devices, this figure is higher. For example, in Africa, 60% of internet traffic was mobile in origin in 2019. 

Which means search engines like Google increasingly prioritise mobile-friendly sites. So your app’s landing page or marketing website will only do well if it is tailored to mobile users. And if you fail to meet the new standards, they can be removed from the SERPs.

The mobile app market is as strong as ever

The fact that more people are spending more time on smartphones means the app market continues to go from strength to strength. In 2019, 204 billion apps were downloaded, a rise on previous years. And, while social media still dominates the app market, with 39% of the most-used apps being social media based, there’s still plenty of room for innovation in this space.

Smartphone User Statistics in 2020 [INFOGRAPHIC] - An Infographic from UKWebHostReview

Embedded from UKWebHostReview

Author bio: “Jodie is a Conversion Copywriter, Content Strategist and Optimisation Specialist working with bold B2B SaaS and tech brands. Before founding This Copy Sticks, she spent a decade selling the toughest value proposition around and raised £2 million for charities before her 25th birthday. After 10 years in fundraising, Jodie decided to put her words to work helping tech-mad trailblazers grow their businesses.”

 

Social Media Do's and Don'ts for App marketing

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Each mobile app developer knows how it is difficult to promote own application. One of the most effective ways to make applications successful is social media marketing. Social media provide a much wider target audience than other ways of communication. Moreover, it can bring a lot of customers without effort. Nevertheless, it is very important to understand how to use social media correctly.

by Marie Barnes

Social Media Do's and Don'ts for App marketing

Here are some do’s and don’ts of marketing your app via the various social media channels available to you.

Do

Interact with the audience

All social platforms allow leave comments, and there is no better way than commenting to create a community around your mobile application.

Ask questions in your posts to encourage users to leave comments and actively go out and comment on other users’ content.

Interaction is much more important on the SnapChat platform, where the lifespan of content is so short that it’s impossible to plan the future like on other social networks. The priority is to stay accessible and respond quickly to changing user interests – in other words, reactive rather than proactive and entertain your audience.

Now you know accurate data and you clearly understand that promoting your mobile application on social media is a challenging and responsible task, which can bring you a lot of clients.

Publish infographics (images)

Social networks give the opportunity to add many visual stories – for example, images on Instagram can become viral and attract a lot of attention.

Instagram, Pinterest, and SnapChat are certainly the most visualization-oriented platforms, but they do not underestimate the power of visual effects in all other major social networks. Twitter, for example, allows using large images and infographics to lure followers by clicking on a link to Twitter content where they can learn more about the topic.

And it’s not just about the content: make your profile friendly and professional (to influence and build trust as this is the first thing users will see in your profile). Your page logo should be visually appealing to your target audience.

Also, for Pinterest, make your blog posts “pinnable” – use Canva or other image editing software to create image headers for your blog posts that meet Pinterest’s image size criteria.

Pinterest is also the best place to publish your infographics (for which Pinterest is a very natural environment) and visual pointers to topics relevant to your niche.

Tweet away

Twitter is the most popular social network after Facebook. It, like Facebook, has a very wide audience, contacting which you can find new customers. Twitter is enough easy social network because of no need in the content plan. All you need is to tweet news, novelties of application and achievements. It is the main list of tweet’s themes.

Twitter is a good social networking for gathering targeted audience. It is a sort of feedback platform. Everyone can easily get access to Twitter. So it is the best way to find out that the application is successful or has some problems.

Add Videos of Your App

You can easily create interactive videos about your mobile application. For example, the theme of the video can be app functions or UI. Yes, it needs some time but this type of content involves people very well. The video should be in good quality because the bad quality video will badly affect the audience. After you upload video, you can ask the audience to share it with friends or to leave comments with their thoughts or experience.

Don’t

Prattle on Uninterestingly

All posts you are publishing or commenting must have sense. Useless posts (or spam) annoy people and make them angry. All you are publishing on your social media must be interesting and attractive. Only such content can become viral content. Don’t know what can be uninteresting for the audience? The most common examples – stories about your achievements or contact information. Use a little bit of humor in your posts to make the audience laugh.

Post to post

Posting every day, 2 times a day, 3 times a day (to be more visible on the feed) – is in the past. The age of content and algorithmic tapes has come. One cool post with an exciting visual will give you much more than 10 pictures taken on the iPhone and posted immediately, without leaving the office. It is better to post news about useful novelties in your application, it will be much more interesting.

Delete Negative Comments

While this may seem illogical at first glance, there are a few reasons why we should not remove critical comments and feedback about the application. The most important is that negative reviews can help improve the application or solve functionality problems.

If someone left a negative review on your Facebook page, thank them for their constructive criticism, time and attention to you. This way, you can thank the visitor for communication with you. Your mobile application will benefit because there is still time to correct errors and establish good relations with the audience. Imagine the reaction of a person who gets that kind of response. This is clearly not what he expected!

If you are going to delete critical comments, it will lead to the complete disappointment of disgruntled customers and all those who have already read this review.

They’ll go even angrier. And keep in mind, they’re not going to keep it to themselves. They’ll leave even more negative feedback about your application on Yelp or Google. Those reviews will be much worse than they were before. Or maybe they’re going to start a war on tweet about how you censor them. It’s possible that angry customers will write a post or blog post with your company name in a tag or headline. It is quite obvious that any of these things are much worse than one negative comment on a page that is completely under your control.

To avoid all of this, let the comment remain on your Facebook page. Treat it with sympathy and a calm soul. It’s better to have a dialogue on your territory than to let it go to other sites and get out of your control. 

Conclusion

The more unique the content, the more unique the creativity, the more unique the idea of attraction – the more value it has for the user of social networks. In this article, we have discussed do’s and don’ts of using social media for app marketing. Take them into account to make your mobile application marketing more effective.

If your project needs quality links – linksmanagement.com can provide you with needed assistance. Links are an important tool for SEO marketing.

Marie Barnes is a writer for LinksManagement and  Bestforacar. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs. She shares her insights through blogging. Follow her on Medium.