Nowadays, it’s common that everyone uses smartphones for their day to day activity. The significance and influence of mobile phones in our daily life and activities can’t be denied. Mobile phones have transformed from an ordinary communication device to a major point of attention for individuals and business alike due to their characteristic features. All this is a result of the progress in technology and access to high-speed internet.

by Liz Rustia

Mobile apps have become the main medium of digital interaction. The modern-day users are on the move and they’re utilizing the mobile application to be on track. Regardless of whether they use a tablet, mobile phones or any other smart devices – they have access to the data they require, a reason due to which mobile applications have such prominence in the current business economy.

Apps are key for your business

Regardless of what your business is, a mobile application helps in getting and retaining customers. We all make use of the web to search for a service or product. What if your business is online and accessible on the internet, and you have a mobile app that users can download on their device. Your company will have a better reputation and reach among the users. Mobile apps open a new door through which the clients can interact with your business on the go.

Does my business need an app? This might be the first question that you ask yourself when deciding whether you need a mobile app or not for your business. Business apps are not always for selling products or solutions. It can be a platform for customer engagement and support. If you are in the retail business, a mobile app can be very helpful for sales.  If you’re in the telecom business, an app can help your customers know their usage, bills and payments. Or, if you’re running a DIY or home improvement stores, an Augment Reality (AR) can help your customers try your products before purchase. Basically, an app can help your users understand your offerings and benefits better.

In case you are still not sure why anyone would want to build their own mobile platform, here are the top six benefits of going down this path sooner rather than later.

1. Be Visible to Customers at All Times

Statistics show that the average American spends more than two hours a day on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.

Flurry: Time spent on iOS and Android connected devices

2. Create a Direct Marketing Channel

Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. Through push notifications you’re getting even closer to a direct interaction, and can easily remind customers about your products and services whenever it makes sense.

3. Provide Value to Your Customers

Talking about on-hand information, how about digitalizing that loyalty program you have in place? Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app. The result? More downloads and more return customers.

4. Improve Customer Engagement

No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?

5. Stand Out From the Competition

These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach!

6. Cultivate Customer Loyalty

Last, but not least, the most important reason why you should consider building your own mobile app is customer loyalty. With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers and making them a loyal lover of your product and/or service. It’s not that a mobile app is going to save your business, but it can be a way of staying closer to your customers and being just a “fingertip” away at all times.

Summary of the benefits of mobile apps for business

For any service, whether to find a good restaurant, spa, hotel or book a cab most people prefer and rely on the relevant service provider mobile apps. Moreover, in today’s world, it becomes difficult to get enough traffic for your business if your business doesn’t have an online presence. To be specific, online presence in the form of a mobile app will help the business reach its maximum target audience effortlessly. In the current cut-throat market condition, it is tough to sustain in the market with the same business strategy. And so, a business needs a mobile application to go with the flow and to generate adequate revenue.

Either way you go, a mobile app is going to be a standard component of any business in the future. The choice you make today is going set the foundation for the future of your business. It’s on you to decide whether you’d like to be one of the first.

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