What are incentive ads? Unlocking User Engagement: Exploring the Power of Incentive Ads in App Marketing by Liz Rustia Incentivized ads are marketing tools that offer users a reward or incentive in exchange for completing an action. They often appear on shopping or gaming apps. And they’re sometimes referred to as sponsored, rewarded or value… Read more »
7 Do’s and Don’ts of Using Social Media for App Marketing
Each mobile app developer knows how it is difficult to promote own application. One of the most effective ways to make applications successful is social media marketing. Social media provide a much wider target audience than other ways of communication. Moreover, it can bring a lot of customers without effort. Nevertheless, it is very important… Read more »
How To Engage Social Media Users To Market Mobile Apps?
Smartphones are the first thing that you will find to be with anyone you meet. More than a partner, smartphones are the necessity of today’s human beings, and the next best thing to smartphones is their apps. These apps can assist you in tracking your food to book tickets online. From buying a paperclip to… Read more »
6 Ways to improve user engagement for your mobile app
These days, building an app is almost like child’s play, but the challenge lies in building and maintaining loyal and engaged users. The ultimate goal of most mobile apps is to achieve the optimum of customer satisfaction in order to obtain rich ROIs. In today’s high-profile tech world, the consumers are instinctively looking for smartphone… Read more »
9 Mobile trends in 2018 and beyond
Smartphones have become an extension of our very being in recent years. We use them for music, alarms, clocks, messaging across multiple platforms such as good old SMS, to Viber, WhatsApp and FB messenger, catching up on news, watching YouTube videos, checking email, corporate apps for time management, project management and many other tasks. It’s… Read more »
The importance of language in app marketing
Would you expect to speak English to the French, Brazilians, Chinese and Germans and expect to always be perfectly understood? Do you see marketers using English on every billboard in those countries? Most likely not. Localizing language in app marketing is crucial – and while some apps can get away with English because there is… Read more »
2017’s Top Mobile App Marketing Tips That Assure Success
Over the last couple of years, the mobile app industry has created a buzz in the market, giving a lot of opportunities to businesses worldwide. With the inception of mobile apps in the online market, various online shoppers depend on mobile to alter their different interests as well as tasks. Apart from their laptops, they… Read more »
Where should you focus in 2017? Try India
As the year starts and you are wondering where you should be focusing your app marketing efforts, perhaps it’s time to give India a long and hard look. India is certainly becoming a country where the art of app development is exploding, and searches for app development courses has grown 200% per year since 2014 and… Read more »
Why Retention is Superior to Acquisition in the Mobile App Marketing World
Today, the Apple App Store and the Google Play Store pack three million mobile apps. Consumers are spending 85 percent of their smartphone time in mobile apps, but only five of the daily mobile user’s apps experience heavy use. What gives? by Sophorn Chhay Failed retention, mostly, is responsible for the split dichotomy of app use…. Read more »
Relying on the app store will kill your business
The Verge recently posted a fascinating article on the fate of the app developer Pixite. The story recounts what many developers are already seeing: Relying on the App Store or Google Play for continued success simply will not fly. You could end up spending a fortune in just discoverability, and should you be so lucky… Read more »
