Each mobile app developer knows how it is difficult to promote own application. One of the most effective ways to make applications successful is social media marketing. Social media provide a much wider target audience than other ways of communication. Moreover, it can bring a lot of customers without effort. Nevertheless, it is very important to understand how to use social media correctly.

by Marie Barnes

Social Media Do's and Don'ts for App marketing

Here are some do’s and don’ts of marketing your app via the various social media channels available to you.


Interact with the audience

All social platforms allow leave comments, and there is no better way than commenting to create a community around your mobile application.

Ask questions in your posts to encourage users to leave comments and actively go out and comment on other users’ content.

Interaction is much more important on the SnapChat platform, where the lifespan of content is so short that it’s impossible to plan the future like on other social networks. The priority is to stay accessible and respond quickly to changing user interests – in other words, reactive rather than proactive and entertain your audience.

Now you know accurate data and you clearly understand that promoting your mobile application on social media is a challenging and responsible task, which can bring you a lot of clients.

Publish infographics (images)

Social networks give the opportunity to add many visual stories – for example, images on Instagram can become viral and attract a lot of attention.

Instagram, Pinterest, and SnapChat are certainly the most visualization-oriented platforms, but they do not underestimate the power of visual effects in all other major social networks. Twitter, for example, allows using large images and infographics to lure followers by clicking on a link to Twitter content where they can learn more about the topic.

And it’s not just about the content: make your profile friendly and professional (to influence and build trust as this is the first thing users will see in your profile). Your page logo should be visually appealing to your target audience.

Also, for Pinterest, make your blog posts “pinnable” – use Canva or other image editing software to create image headers for your blog posts that meet Pinterest’s image size criteria.

Pinterest is also the best place to publish your infographics (for which Pinterest is a very natural environment) and visual pointers to topics relevant to your niche.

Tweet away

Twitter is the most popular social network after Facebook. It, like Facebook, has a very wide audience, contacting which you can find new customers. Twitter is enough easy social network because of no need in the content plan. All you need is to tweet news, novelties of application and achievements. It is the main list of tweet’s themes.

Twitter is a good social networking for gathering targeted audience. It is a sort of feedback platform. Everyone can easily get access to Twitter. So it is the best way to find out that the application is successful or has some problems.

Add Videos of Your App

You can easily create interactive videos about your mobile application. For example, the theme of the video can be app functions or UI. Yes, it needs some time but this type of content involves people very well. The video should be in good quality because the bad quality video will badly affect the audience. After you upload video, you can ask the audience to share it with friends or to leave comments with their thoughts or experience.


Prattle on Uninterestingly

All posts you are publishing or commenting must have sense. Useless posts (or spam) annoy people and make them angry. All you are publishing on your social media must be interesting and attractive. Only such content can become viral content. Don’t know what can be uninteresting for the audience? The most common examples – stories about your achievements or contact information. Use a little bit of humor in your posts to make the audience laugh.

Post to post

Posting every day, 2 times a day, 3 times a day (to be more visible on the feed) – is in the past. The age of content and algorithmic tapes has come. One cool post with an exciting visual will give you much more than 10 pictures taken on the iPhone and posted immediately, without leaving the office. It is better to post news about useful novelties in your application, it will be much more interesting.

Delete Negative Comments

While this may seem illogical at first glance, there are a few reasons why we should not remove critical comments and feedback about the application. The most important is that negative reviews can help improve the application or solve functionality problems.

If someone left a negative review on your Facebook page, thank them for their constructive criticism, time and attention to you. This way, you can thank the visitor for communication with you. Your mobile application will benefit because there is still time to correct errors and establish good relations with the audience. Imagine the reaction of a person who gets that kind of response. This is clearly not what he expected!

If you are going to delete critical comments, it will lead to the complete disappointment of disgruntled customers and all those who have already read this review.

They’ll go even angrier. And keep in mind, they’re not going to keep it to themselves. They’ll leave even more negative feedback about your application on Yelp or Google. Those reviews will be much worse than they were before. Or maybe they’re going to start a war on tweet about how you censor them. It’s possible that angry customers will write a post or blog post with your company name in a tag or headline. It is quite obvious that any of these things are much worse than one negative comment on a page that is completely under your control.

To avoid all of this, let the comment remain on your Facebook page. Treat it with sympathy and a calm soul. It’s better to have a dialogue on your territory than to let it go to other sites and get out of your control. 


The more unique the content, the more unique the creativity, the more unique the idea of attraction – the more value it has for the user of social networks. In this article, we have discussed do’s and don’ts of using social media for app marketing. Take them into account to make your mobile application marketing more effective.

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Marie Barnes is a writer for LinksManagement and  Bestforacar. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs. She shares her insights through blogging. Follow her on Medium.




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