An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” In aggregate, they command $1.3 trillion in annual spending. They have a deep antipathy to traditional financial institutions. by Liz Rustia A host of startups… Read more »
As different technologies continue to mount, Progressive Web Apps are set to signal technical progress and innovation in the mobile app development space. More importantly, unlike responsive web designs, these apps are seen seamlessly uniting desktop, mobile and app experiences. by Serena Cooper In simple words, PWAs are a rare combination of experiences that combine… Read more »
For the Marketing World, there are different types of strategies for contributing to UX and even improve user retention and engagement. Advertisements are a crucial part of your marketing’s overall strategy. In the current days, the Firebase Ad monetizing is gaining popularity. Google’s Firebase is a mobile and web development platform packed with multiple services… Read more »
Do you really need funding for your app? Should you approach investors or go at it alone? These are just a few questions you may be wondering about if you are in the process of launching your app startup. Once you have a well-developed working app, the next natural step is to market it and secure investment… Read more »
These days, building an app is almost like child’s play, but the challenge lies in building and maintaining loyal and engaged users. The ultimate goal of most mobile apps is to achieve the optimum of customer satisfaction in order to obtain rich ROIs. In today’s high-profile tech world, the consumers are instinctively looking for smartphone… Read more »
Smartphones have become an extension of our very being in recent years. We use them for music, alarms, clocks, messaging across multiple platforms such as good old SMS, to Viber, WhatsApp and FB messenger, catching up on news, watching YouTube videos, checking email, corporate apps for time management, project management and many other tasks. It’s… Read more »
So, you’ve officially launched your baby into this world. A world filled with sorrow, wonder, love, joy, and thrill, it is often difficult to nourish your baby without taking meticulous care of him. But, before you call for the celebration, you need to take some rapid-actions which will make it easy for your baby to mingle… Read more »
Gone are the days when having a dedicated app for your business was considered a luxury. Today, the situation is completely different, as your app has to compete against 7 million other apps. Yes, you read that right. As a business, you want your app to stand out so it gets as many downloads and… Read more »
Push notifications are a great thing, as they can add value to the app, and also ensure usage. App creators and marketers may rely on it too much though, and usage needs to be relevant. Confusing relevance with consumer location can further complicate matters. There may be no correlation. In addition, notifications should be viewed… Read more »
As the mobile advertising industry grows, the more opportunities present themselves for fraudsters to eat up your advertising budget. While companies across all industries turning to mobile advertising are fighting to overcome fraud, fraudsters are actively designing new methods to steal your money, waste your time and reap the benefits. Read on to learn about… Read more »
