With the number of people choosing to shop through their phones rather than in-store, the number of smartphone users is growing by the day. In fact, more than 275 million Americans own a smartphone, of which 79% have made a purchase online using their mobile device. If you see mobile marketing as a great opportunity… Read more »
In this guest post you can read about how mobile apps can increase your own and your business productivity. by Alycia Gordan The wonders that tag along with a mobile app, are hard to ignore. In fact, you will eventually fall down the corporate grid if you do not go digital right away. Your business… Read more »
Mobile gaming is a billion-dollar global business. These days, people download highly sophisticated games from Google Play and App Store. Games make money for its developers, not to mention copyright owners. Even if the products are offered for free, publishers still make a great deal of money from in-app purchases. Given that the industry will… Read more »
Do you really need funding for your app? Should you approach investors or go at it alone? These are just a few questions you may be wondering about if you are in the process of launching your app startup. Once you have a well-developed working app, the next natural step is to market it and secure investment… Read more »
Over the past few years, Android has become the most popular mobile operating system in the world and Google Play store is the most popular go-to place for users when finding an app. As a developer, often the most difficult questions after finishing an excellent app are: How am I going to earn money from… Read more »
Over the last couple of years, the mobile app industry has created a buzz in the market, giving a lot of opportunities to businesses worldwide. With the inception of mobile apps in the online market, various online shoppers depend on mobile to alter their different interests as well as tasks. Apart from their laptops, they… Read more »
As the year starts and you are wondering where you should be focusing your app marketing efforts, perhaps it’s time to give India a long and hard look. India is certainly becoming a country where the art of app development is exploding, and searches for app development courses has grown 200% per year since 2014 and… Read more »
Today, the Apple App Store and the Google Play Store pack three million mobile apps. Consumers are spending 85 percent of their smartphone time in mobile apps, but only five of the daily mobile user’s apps experience heavy use. What gives? by Sophorn Chhay Failed retention, mostly, is responsible for the split dichotomy of app use…. Read more »
The Verge recently posted a fascinating article on the fate of the app developer Pixite. The story recounts what many developers are already seeing: Relying on the App Store or Google Play for continued success simply will not fly. You could end up spending a fortune in just discoverability, and should you be so lucky… Read more »
Google just announced that they will now test including direct downloads of apps from Google’s search app thereby bypassing the need to go to Google Play. Many stories have been written about how Google is facing antitrust issues due to their anti-competitive behavior around Google Play services. It’s not hard to see how enabling direct… Read more »
