As the year starts and you are wondering where you should be focusing your app marketing efforts, perhaps it’s time to give India a long and hard look. India is certainly becoming a country where the art of app development is exploding, and searches for app development courses has grown 200% per year since 2014 and… Read more »
The debate on mobile app vs mobile web has raged for years. We thought we had put it to rest a couple of years ago, when statistics overwhelmingly favored apps. New research from Comscore not only confirms this trend, but also shows that app users are a much more captive audience. But the days of… Read more »
Pokemon Go has injected a much needed excitement into the mobile games market. An excitement not experienced since we all flipped birds on pigs. And while Pokemon Go started as a franchised set of characters, and Angry Birds went the other way – what constitutes them both is that they are originally genuinely fresh. The… Read more »
Today, the Apple App Store and the Google Play Store pack three million mobile apps. Consumers are spending 85 percent of their smartphone time in mobile apps, but only five of the daily mobile user’s apps experience heavy use. What gives? by Sophorn Chhay Failed retention, mostly, is responsible for the split dichotomy of app use…. Read more »
A deep link is any URL that takes you to content within a website or app, rather than to the homepage. They can be used to bring the user from one page of web content to another, or from web to app or, as is becoming more common these days, from app to app. In the… Read more »
The Verge recently posted a fascinating article on the fate of the app developer Pixite. The story recounts what many developers are already seeing: Relying on the App Store or Google Play for continued success simply will not fly. You could end up spending a fortune in just discoverability, and should you be so lucky… Read more »
As an app developer, sitting firmly atop the rankings on the first page of Google may be enough to secure a sizable amount of page views. Be it so, it’s no longer the crowning achievement in determining the number of downloads or installs your app has. There’s a more effective method for that now, and… Read more »
Smartphones or mobiles are increasingly becoming the primary devices for business use. They are here to stay, and their usage is increasing. It is estimated that the enterprise level mobile usage is likely to grow above 40% by 2018. Firms and enterprises have tested the success of mobile technology and are spending loftily on the… Read more »
Services like CodeNgo are one way to get you a few steps ahead of your competition. You’ll maximize the numbers of eyeballs that potentially see and download your app. Something is still missing though in your worldwide equation. It’s time to give back to the community who likely made your iPhone or Android phone and… Read more »
With over 1 billion downloads across web and mobile, Angry Birds is no doubt as big as they get. But what is also fairly well known is Rovio’s ability to merchandise the brand very quickly. Now Amazon is out to help developers do the same, with ‘merch’ by Amazon. Amazon is not first on merchandising… Read more »
