Redesigning the App Store after 15 years of contentious debate and legal battles, the European Union has compelled Apple to undergo a redesign of its iconic platform. Nevertheless, despite this long-awaited mandate, the outcome has left many stakeholders dissatisfied, leaving the future uncertain. The App Store, launched in 2008, revolutionized the way users interacted with… Read more »
App Store Optimization (ASO) Strategies for 2022
A mobile application is the most effective approach to reach your target audience, grow your customer base, improve sales and income, and outshine your competition. Launching an app is no joke, as competition is fierce for all verticals. According to International Business Times, the App Store receives over 1,000 app submissions every day. Studying your… Read more »
I HATE the Apple approvals process!
The approval process for the App Store is a love-hate relationship. It is a process that most developers state that Apple “loves,” but I “hate”. From the beginning, Apple has had very strict rules on how it would approve or deny new apps. Apple feels that the approvals process should be this way to avoid… Read more »
