We have spoken with Puneet Yamparala, owner of the active & prominent App Entrepreneurs and Marketers Group on Facebook. We asked him to share tips and strategies on how developers can implement low cost but effective marketing strategies to improve their app businesses. What mistakes do you see most often by developers when it comes to… Read more »
Search Results for: mobile app industry
In-app Merchandising : A new monetization tool
by Matthieu Saint-Denis Even if F2P business models have existed since 2002 on mobile – and I was lucky enough to belong to the company that pioneered it on Java – we have to acknowledge that it’s only been widely adopted by developers in the last 3 years, when Apple brought in-app purchases. Since then,… Read more »
Business, Localization & Distribution: Three Things To Consider When Going Mobile In Vietnam
As one of the fastest growing economies in the world for the last two decades and a population of 90 million, Vietnam is seen as one of the most promising places for investors and entrepreneurs alike. With almost 70% of the country´s population aging between 15 and 64, the country has up to 60 million potential clients… Read more »
Make Driving More Enjoyable And A Little Safer With Android Apps!
Many of us have lost our enthusiasm for driving because it just seems like an uphill struggle most of the time. The roads are full of cars and the situation is getting worse on a daily basis. More learner drivers are passing their tests and as a result we are seeing levels of congestion like… Read more »
App Store Optimization for Google Play
With more than 750k apps available in the Google Play store, the big boys from Mountain View have come even with Apple in terms of the total number of mobile applications. Developers now face the same issue with discoverability as in the Apple App Store: limited features by the editors, competitive categories and keyword exploitation…. Read more »
3 reasons the key to unlocking mobile app bonanza lies in Russia
Being a mobile app developer may often be compared to going to Las Vegas. But at least in Vegas you typically get much better than 1 in a million odds, but with both Google Play and iTunes reaching 1m apps each, dropping your app in the app store means absolutely nothing (unless you hit the… Read more »
The perils of in-app billing
The selling of digital goods from inside your app with ‘in-app billing’ is a very good business model to aim for as all signs point to this ‘freemium’ type of model being the most successful strategy for selling content on the app stores, in particular for mobile games. The growth has been tremendous, and in… Read more »
Mobile app development has reached an inflection point
The market for mobile app development is expected to grow from $25.2bn in 2013 to $92bn in 2018 according to Ridgecrest Capital Partners latest research study (which includes an honorable mention of CodeNgo). Backed by data from among others Vision Mobile, Ridgecrest lists a number of companies that have received VC funding in the space, and they… Read more »
The forthcoming mobile games explosion
Games are undoubtedly one of the most important category for mobile apps. And we strongly believe we have only seen the beginning of the explosion that is to become mobile gaming. As games permeate from entertainment to education, there are several indicators indicating the action is moving to a smaller screen. The big guys struggle… Read more »
Growth of Google Play leads to app store innovation
If you are a developer of mobile apps, a milestone has until now somewhat quietly become a reality: Google Play now has the same amount of apps as iTunes, standing over 700,000 apps strong. App discovery is a huge challenge, which probably means developers may be more likely to cry than cheer when hearing the… Read more »
