Pokemon Go has injected a much needed excitement into the mobile games market. An excitement not experienced since we all flipped birds on pigs. And while Pokemon Go started as a franchised set of characters, and Angry Birds went the other way – what constitutes them both is that they are originally genuinely fresh. The… Read more »
Search Results for: mobile app industry
Feel like donating your money to Facebook? Consider this first
Facebook is the undisputed king of mobile app advertising. For the price of $3.40 per install on average, $2.9 billion is spent of marketing apps on Facebook. Few can argue the platforms strong ability to target users. But the price is steep. Does it pay off? It starts with your business model. Appsflyer claims that… Read more »
Amazon wants every developer to be like Rovio
With over 1 billion downloads across web and mobile, Angry Birds is no doubt as big as they get. But what is also fairly well known is Rovio’s ability to merchandise the brand very quickly. Now Amazon is out to help developers do the same, with ‘merch’ by Amazon. Amazon is not first on merchandising… Read more »
State of Developer Nation: Where are the women?
Vision Mobile’s latest State of the Developer Nation paints a grim picture for female developers, with less than 10% of developers in the survey were women. So are mobile app developers like what Silicon Valley has often been criticized for? A frat like club for boys, mostly fresh out of college, that seem to want to… Read more »
Key learnings for the developer Rock Star
The largest survey among app developers on the market, Vision Mobile’s Developer Economics, has just been published. With over 10.000 developers participating, the report contains key information for any developer trying to learn the business of app development. Read on to see why going for gold in the apps business is kind of like trying… Read more »
A User-First Monetization Mindset
Monetizing your app through mobile advertising doesn’t have to mean cluttering your app with dizzying messages or disturbing your users with unwanted distractions. A good monetization strategy puts the user first, and takes into account the user’s app usage journey to determine which ad formats to use and where to place them within the app… Read more »
Top 3 reasons why Amazon Coin is good for developers
Amazon just announced the release of their own virtual currency, Amazon Coin. Holders will be allowed to spend Amazon Coin to purchase apps, games, and in-app items on Kindle Fire. Naturally Amazon does this to promote the eco-system for the Kindle Fire, which to begin with is quite limited. There are however good reasons that Amazon… Read more »
Carnival of the Mobilists #280
August is nearly over, and so are the holidays for most. The blogosphere is a bit slow, but luckily some eager beavers have been writing great mobile blog posts, which makes us excited to yet again host the Carnival of the Mobilists. Thanks to the contributors this week for keeping up the quality content about… Read more »
Multidimensional fragmentation – a major headache
Reading about the massive fragmentation issue that exists in Android today in a recent TechCrunch article is really an eye opener. The amount of devices games developer Animoca had available to test was a flashback to the old days of J2ME (insert shivering here). This is not news to industry insiders, and industry experts like… Read more »
