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Apple’s senior vice president of Services, Eddy Cue recently shared achievements of the company’s services in 2022 in an open letter. Saying that 2022 was the “groundbreaking year for entertainment”, the letter stated that Apple services hit 900 million paid subscriptions and App Store paid $320 billion to developers offering digital services and goods since the platform launched in 2008.

by Liz Rustia

Its annual year-end report is published last month, sharing how much money developers have made from the App Store and listed other accomplishments around its Services business.   Developers have earned $320 billion from the App Store since its beginning, but an analyst believes revenue from the platform was down year-over-year in December.

App Store revenue

Tim Cook at WWDC21 on June 7th, 2021.
Source: Apple

Based on the stats provided by Apple, analyst David Vogt believes the report suggests that App Store revenue in December 2022 was likely down 7% to 8%, based on a flat take rate year-over-year. UBS also estimates Apple’s blended take rate in the App Store is between 22% and 24%.

While Apple doesn’t provide any granular context to this headline number, its development on a year-over-year basis can be used as a rough proxy to track overall App Store revenue:

  • Through year-end 2018: $120BN.
  • Through year-end 2019: $155BN (+$35BN from 2018);
  • Through year-end 2020: $200BN (+$45BN from 2019);
  • Through year-end 2021: $260BN (+$60BN from 2020);

With $320BN in cumulative App Store developer payouts through year-end 2022, developer payouts in 2022 are calculated to be $60BN — equivalent to the value of payouts in 2021 and representing a decline in relative year-over-year payout growth from 33% in 2021 to 0% in 2022. In other words: Apple paid developers the same amount of money in 2022 as it did in 2021. Per the chart below, 2022 was the first year since at least 2016 for which annual App Store developer payouts did not grow.

The composition of App Store revenue may change from year to year, which makes comparison difficult. It’s important to note that all of the changes that Apple has implemented to its platform fee — from reducing the fee from 30% to 15% for subscriptions after one year to introducing the App Store Small Business Program — would increase developer payouts as a percentage of total App Store revenue. The fact that developer payouts remained flat from 2021 to 2022 likely indicates that overall App Store revenue growth was weak in 2022 relative to prior years, if not flat or down.

The slowdown in App Store revenue growth can be attributed to the App Tracking Transparency Recession; the degradation of app advertising efficiency caused by Apple’s App Tracking Transparency (ATT) privacy policy has likely resulted in slowing platform revenue growth as app advertisers Apple’s new restrictions on targeted advertising. Last year, an iPhone software update required developers to obtain users’ consent for tracking — a policy known as App Tracking Transparency — and most people didn’t opt ​​in.

The change wiped out billions of dollars from advertising revenue on Facebook, Twitter, Snap and YouTube last year, and the games industry is still grappling with the fallout. Many developers who used to be able to target players most likely to spend big in their games based on their behavior were no longer able to do so.

While Apple expects Services to grow, UBS believes it will continue to be affected by foreign exchange rates, macroeconomic factors such as inflation, and softness in digital advertising and gaming.  But let’s not forget the effect of the pandemic. These figures are comparing Y to Y and in 2021, the World was still in the middle of the pandemic. So, comparing 2022 Apple App Store quarterly results to the same quarter in 2021 will always show a downturn as paid app downloads (specially entertainment apps) surged because of the pandemic lock down and many were stuck at home.  And as what Dmitry Buchman, co-founder of Playrix, creator of Gardenscapes and Homescape said “The market, as you can see, is unpredictable, it is difficult to say what will happen next year exactly. We hope to grow.”

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We’re seeing multiple news reports that Apple is planning for a future with third-party app stores for iPhone and iPad apps. According to report in Bloomberg, in 2024, Apple will allow third-party app stores in Europe. The upcoming Digital Markets Act in Europe could change how Apple deals with third-party apps on its devices.

 by Liz Rustia

Apple 3rd party app stores

The article suggests these changes might only take effect in Europe and that they might not yet impact users in North America or other regions unaffected by this specific legislation. That would also be a departure for Apple, which (with a few exceptions) has largely offered mostly the same features and experience in each operating system and device across regions. That said, many of the specifics about Apple’s plan are likely still in flux.

There are still more changes called for by the Digital Markets Act that Apple hasn’t yet made specific plans to address, though. Regulators have called for interoperability between messaging systems like iMessage, but Bloomberg’s sources say Apple engineers fear that those changes could jeopardize end-to-end encryption and other privacy and security features of the messaging platform that help distinguish it from alternatives.

Another part of the Digital Markets Act would seem to require Apple to allow app developers to include third-party payment systems in their apps. Apple hasn’t decided how to approach this either, beyond the small concessions it made that let reader and cloud-based apps direct users to web-based payments as part of a recent agreement with Japan’s government.

Further changes in that area will likely impact Apple’s bottom line, as, of course, would the availability of third-party app stores and sideloading.

Apple has always been known for taking the lead in technology innovation. In the past, the company’s walled garden of apps and games has left consumers feeling dissatisfied with a small selection of choices. However, with time and advancements in technology, Apple has become more open to third party app developers.

Estimated Apple App Store Sales

Estimated App Store revenue, by CNBC

Overall, though, Apple should be able to absorb the financial impact. The App Store makes up 6% of total revenue, and Europe’s contribution to that is likely less than 2%, according to Bloomberg Intelligence analysts Anurag Rana and Andrew Girard. 

It wouldn’t be the first time Apple had to make major changes to abide by local laws. The company is also planning to use a USB-C connector on the next iPhones in 2023 instead of Lightning, also to meet an EU regulation. In China, the company has made numerous compromises. That’s included using a local provider to host iCloud data and shifting AirDrop settings in a way that made it harder for protesters to share information.

For now, any guesses on how Apple will open iOS to third-party app stores are merely speculative, since we’re still talking about a rumor. And our take on this, yes, it is worth for a discovery.

As what Adrian Hon wrote, “With the news Apple is planning to support third-party App Stores to comply with EU regulations, I see we’re rehashing the old arguments about whether it’s a good thing. To be clear, I don’t only think it’s a good thing – I think it’s *essential* to the flourishing of digital culture, and it’s astonishing how so many people have become convinced otherwise.”

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Mobile gaming is becoming more popular than console gaming as the rise of smartphones and tablets makes it easier for gamers to experience games regardless of where they are and introducing millions of people to new titles. Mobile games are often free-to-play, making them a perfect fit for younger gamers looking for fun short sessions.

by Liz Rustia

What has made mobile gaming so popular?

Mobile gaming is a trend that has grown steadily over the past several years and is continuously expanding. According to Globe News Wire Straits Research, The global Mobile Gaming market was worth USD 119 billion in 2021. It is expected to reach USD 338 billion by 2030, growing at a CAGR of 12.3% during the forecast period (2022–2030). North America will hold a share of USD 80 billion, growing at a CAGR of 12% over the forecast period. At the same time, smartphone ownership grew from 175 to 400 million people during that time period. A decade of double-digit growth for the mobile games market has been fueled by various technological and socioeconomic trends, including:

Cutting-edge mobile technology has become affordable:

The past decade has seen an astronomical leap in mobile technology. Things like 4G/LTE, the latest Wifi standards, and faster, more efficient mobile hardware development have all made their way from the flagship devices to affordable smartphones and tablets. Generational performance and durability improvements brought by these advancements, in turn, have made mobile gaming accessible to previously untapped markets and demographics.

console games v mobile games

Increased virtual presence and a mobile-driven market:

Especially in the past couple of years, there has been an increasing trend of moving from bulky software to lightweight mobile apps for everything we need – finances, work, food delivery, and even stargazing. No other industry has benefited more from this than Mobile gaming. The mobile-driven market has forced developers to create more engaging and content-rich games for their customers. The availability of this diverse array of content has boosted the mobile gaming user base significantly.

Easy accessibility and portability:

Mobile gaming wins hands down in its accessibility and portability. You can play games on a mobile practically anywhere – a distinction that consoles and PCs do not have. In addition, most mobile games these days are platform-agnostic. So, it doesn’t matter whether your smart device runs Android or iOS – you get the same experience everywhere.

The rise of hyper-casual gaming:

Hyper-casual gaming has dominated the reasons behind mobile gaming’s adoption as a lifestyle companion. A trend where the user spends a small amount of time daily playing a game with repetitive levels and gameplay mechanics is often termed hyper-casual. Here, the game is addictive, and the difficulty between each level only changes mildly – so that the user is hooked yet not deterred. Games like Angry Birds, Candy Crush Saga, Subway Surfers, and Temple Run are probably the best examples of hyper-casual games – easy to get into, easy to drop out of, and fun to play.

There’s something for everyone:

Mobile gaming’s rapid proliferation and profitability have caused many traditional game developers to focus on this platform. As a result, the gaming universe in mobile now has the most diverse array of games available for you to choose from. Be it action, strategy, role-playing, puzzle, trivia, word games – if you love a genre, games from it are more likely to exist in mobile platforms than anywhere else. The sheer variety is one of the big reasons mobile gaming continues to rise in popularity.

Mobile gaming has become one of the most popular ways to play your favorite games. Many people think that mobile gaming isn’t as good as console or PC gaming, but nothing could be further from the truth. Mobile games can be just as good, if not better than traditional console or PC games. In fact, many of the most popular mobile games are just as addictive and fun as the best console and PC games out there.

So, if you’re looking for a fun and convenient way to game, then mobile gaming is the way to go. With so many great games available, you’re sure to find one that you’ll love.  And if you’re a developer and you want to get your Android app on the app stores, we’ll help you reach thousands of Android users and earn money from them. Keeping in mind that games are addictive and this helps people spend more time playing a game than watching a movie so keeping the game constantly updated and adding new levels or content can help you gain more popularity in the niche where your game is being played.

 

 

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Hello, friends!

No-code mobile add development

If you’re reading this, you’re probably wondering how to build an Android app. And if you’re in that boat, I have some good news: it’s possible! In fact, there are several tools out there that will help you build your app without any coding at all. These platforms allow developers to create apps with very little coding knowledge and experience. Let’s take a look at them.

  1. Appy Pie – All-in-one platform From NFT generation to app builder that builds apps in five minutes without coding!
  2. Adalo – May not be the cheapest app builder out there – But those who invest in Adalo will find a super-capable, super-flexible and down-right FUN mobile and web app builder at their fingertips without any coding.
  3. Glide – One of the easiest no-code platform and makes any app look beautiful by default and every app it creates is available as a “Progressive Web App”  – meaning it can be used on both mobile and web!
  4. Fliplet – provides ‘drag and drop’ pre-built components that can enable virtually every feature    without a code.
  5. thunkable – Drag-and-drop no-code platform to build native mobile apps 

The ability to create an app or game with very little code means that you can spend time on other aspects of the development process, like design. It also means that you can get your app into the hands of users as quickly as possible and make sure that it’s exactly what they need.

App building is a very technical process. It can be frustrating and overwhelming to build an app from scratch, especially if you don’t know where to start. Fortunately, there are app builders that can do the work for you. The above-mentioned no-code app builder platforms allow users to upload a design file and start building their app without even touching code!

Each of these tools mentioned has its own strengths and weaknesses, but all of these will allow you to create a fully functional Android app without having to write any code! With a little research, having the right tools, and the help from any of the no-code app builders out there, building your dream app is never impossible!

What’s Next?

Are you an Android developer? If you need any help in publishing your app, we’re the team you want to partner with! Shoot us an email when you can.

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Once you have finally decided to develop a mobile application for your organization, the next step is to find the right team that caters to your project idea effectively. Many app development companies like DianApps, have stepped forward to provide extraordinary services and have established brilliant communication with the business community.

by Amara from DianApps

In a nutshell, there are billions of audiences actively engaged in mobile applications. Therefore, the scope of accelerating your business app is highly demanded to drive success. And why not? Mobile app development services for iOS and Android has helped companies reach customers worldwide and increased their ROI extensively. But you must keep in mind one crucial factor i.e. how to turn your app idea into a successful mobile application. As the competition amongst software companies is increasing it might lead to the wrong selection and failure of your app idea.

Although the process of skyrocketing a mobile application may seem simple and easy to implement, there are several steps required to tune your app idea into reality. To put it simply, a lot of work is required to shape and launch your app perfectly. Therefore, it is said that getting the kind of mobile app for your business can be challenging. Thus, it is important for you to find the right app development company by focusing on a few factors such as experiences, market reputation, a huge database of successful projects, and a plethora of successful clients.

In this regard, DianApps is the brand to choose as it holds years of experience, strong market recognition, and has delivered many successful mobile application projects across the globe. Below we have mentioned a few tips provided by the company that replicates how they help businesses develop an application. So, let’s check that out!

DianApps

Tips for Tuning Successful Mobile Applications:

1.    Make a feature list.

Begin your concept by taking notes; jot down anything that comes to mind. If you write your concept down on paper, it will help you categorize it and focus on it. This will make it easier to convey to your developers, co-founders, or designers. However, before you discuss your concept with them, you need first have them sign a nondisclosure agreement, and the list should be written in an easy-to-understand format.

2.    Evaluate the market.

After you have completed the feature list, conduct market research to find the most recent industry trends and demands. Make certain that your concept is original and that there is no identical software on the market. Even if there is a comparable app, research it, read the reviews, look at the feedback, and see what additional you can offer the people. This will allow you to better study the industry and design an app that meets market demands.

3.    Determine your target audience.

Businesses will be able to comprehend potential clients after conducting market research. The most crucial thing, though, is to identify the consumers who will use your app; they will determine whether or not your app is successful.

4.    Brand idea

After you’ve established the concept and conducted market research, it’s time to establish a name and cultivate a brand image. You can approach experienced developers who, with their talents and understanding of their sector, can assist you in deciding on a name.

5.    Development

Many large corporations have in-house developers to build their applications, while those without in-house flutter app development services can outsource their work to a reputable app development company. Once the app has been created, it must be tested with potential clients. Demonstrate and explain how it works.

6.    Begin marketing to the target audiences.

This is the most important element of any app’s ability to create traffic in its area. Look for social media event groups where you can exhibit and market the app, and you will be able to identify the flaws of the software and try to change it as needed.

Over to you:

If correctly designed, mobile app development may be a tremendous source of cash for your company. If you have an idea, don’t be afraid to convert it into a reality and begin working on it.

DianApps believes in quality work and client happiness, thus they provide their customers with a variety of customizable pricing methods. Their clients are free to choose the finest alternative for their specific company needs. With the company’s renowned strategy and planning, the team collaborates with world-class branding and digital design experts to make them the top app development company. We develop attractive and engaging designs that are only matched by the intuitive and inventive user interfaces on which they are built.

From providing consultation to cross-platform development services, the company has everything prepared for you. So, make your app idea into a successful mobile application with the best & noteworthy mobile app development services seamlessly.

Authors bio– Amara works with the editorial team of DianApps, a leading company offering website development company. Exploring the latest technologies, reading about them, and writing her views have always been her passion. She seeks new opportunities to express her opinions, explore technological advancements, and document the details. You can always find her enjoying books or articles about varied topics or jotting down her ideas in a notebook.

China publishing

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China is the largest mobile market in the world—so it’s no surprise that more and more developers are targeting this market with their apps.

China publishing

Key publishing requirements

Here are some of the most important things you need to know:

  • You need a Chinese company as your publisher if you want to sell your app in China; otherwise, it will be rejected by the government
  • Your app must comply with Chinese laws and regulations; if not, it will be rejected by the government
  • Your app must not contain any content that is illegal under Chinese law; if not, it will be rejected by the government

So, in order for your app can be published in China, you’ll need to register it with the government. This process can be time-consuming—and sometimes expensive—but it’s worth it if you have big plans for your app. And good news is, we can help!

One thing you’ll need before getting started is a Software Copyright Certificate (SCC). It verifies that an app is original and its source code has been legally obtained. This certificate must be issued by a local authority or agency that oversees software copyright laws in China.

Requirements for gaming apps & other special requirements

Next, if your app is a game, it needs to be registered with the Chinese Game Registration Number (GRN / ISBN), which is a unique number assigned by the Ministry of Culture for each game title in China. You can obtain this number from the Ministry of Culture website. Additionally, if your game includes voice acting or music written by Chinese citizens, it must be registered with the State Administration of Press Publication Radio Film & Television (SAPPRFT).

Finally, if your company or business entity isn’t registered in China yet, you’ll need to register as one before publishing any games.

While this process isn’t difficult, it can be confusing if you’re unfamiliar with Chinese regulations. If you’re looking to publish an Android app in China, here are some tips that will help you get started:

1) Find a company that specializes in helping foreign businesses enter the Chinese market. Who has the experience helping companies enter the Chinese market and know how to make sure that clients’ apps comply with local laws.

2) Make sure your app doesn’t contain any content that might be considered offensive by Chinese standards (this includes content related to politics or religion). If there is any doubt about whether or not something should be included in your app, consult with someone who is familiar with local laws.

If you’re looking to enter the Chinese market, we are here to help. Our team has years of experience publishing apps to the Chinese market and can guide you through every step of the process and having them approved by the government. This can be a fairly complex process, but we’ve done it before and we’d love to help you out.

UK Consumer Market Games

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The UK consumer games market reached a record figure of £7.16 billion in 2021 – growing by 1.90% from the previous record of £7 billion recorded during the height of the Covid-19 pandemic in 2020. Compiled with the support of our data partners ABC, The BFI, GfK Entertainment, Kantar, OCC, Omdia, Nielsen and NPD – alongside analysis from Ukie’s insight and innovation team – the valuation provides a detailed examination of the size, scale and make-up of the country’s consumer games market.

UK Consumer Market Games

This valuation covers the following:

How much money was spent on game hardware in the UK in 2021?

Game hardware spending

Game hardware sales grew by 17.4% year on year to reach £2.66 billion in 2021 – further increasing upon the record total seen in 2020’s consumer valuation.

 

How much money did consumers spend on video game software in the UK in 2021?

Software spend

The consumer game software market was valued at £4.28 billion in 2021. This means that spend declined by 6.32% in comparison to 2020, but has grown 11.4% in comparison to a £3.84 billion total from revised 2019 figures. Mobile game revenues held steady at £1.46bn with the market less affected by the lack of major new releases that hit both the console and PC market. Spend on digital console games reduced by 5.59% to £1.65 billion, with digital PC revenues down by 7.02% to £620 million.

 

What did UK consumers spend on video game culture in the UK in 2021?

Spend on video game culture continued to grow in 2021, increasing by 13.8% from 2020 to reach a total of £226 million. Revenue in the Books and Magazines as well as in the Streaming & Game Video Content categories also both grew. While sales of Toys & Merchandising were the biggest factor in the growth in games culture spend.

Melissa Symonds, executive director of UK Toys at NPD said “Video and digital game-related toys have seen consistent double-digit growth in the UK for the last three years and are now 5% of total UK toys sales”

Dr Jo Twist OBE, CEO of Ukie, continued: “The UK consumer games market has consolidated effectively following significant growth during the Covid-19 pandemic. The UK is a nation that loves its video games, and we should be proud of the positive contribution this sector makes to the economy, to our culture and to wider society.”

Eager to learn more on the UK Consumer Games Market valuation? View the full report here.

 

 

NFT Marketplace

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The world as we know it is being reshaped by NFT and Cryptocurrencies. This influence can be seen in the development of mobile gaming applications. Free-to-win, play-to-win, and pay-to-play game styles have traditionally defined mobile gaming. These models were made for entertainment reasons only, with no financial incentives for the players.

by Liz Rustia

NFT Marketplace

Game makers are focusing their efforts on monetizing their games as Blockchain technology emerges. In a single month in 2021, total NFT art sales surpassed 1.5 million pieces of art. To top it off, Asia has the highest adoption rate of non-fungible tokens (NFTs), with the most valuable NFT worth more than $91.8 million.

What is NFT Marketplace App?

In recent years, millennials have taken advantage of the market even more. According to Colormatics, “Most people interested in NFTs (14%) are between 18 and 24 years old,” the article said. Over the next 25-34 years, 8% of participants will be interested in NFTs.” In 2022, NFT is expected to become a multibillion-dollar market, enabling entrepreneurs to start their own businesses.

A marketplace is required for assets or items to be listed, sold, and purchased. Similarly, NFT Marketplace is where creators from all around the world offer NFTs for sale. Buyers and sellers register to give the hosting market a trading platform. NFT marketplaces can be offered via mobile apps for a smoother and more convenient experience, as Millennials frequently utilize mobile apps.

The NFT Marketplace application development process begins with a development decision that requires you to choose between starting from scratch or starting with the NFT Marketplace white label. Also, when creating an NFT market application, you need to decide which blockchain network to choose and budget your project. Finally, you can contact NFT Marketplace application developers in the US, Australia, etc. Then discuss the application development project for the Marketplace.

NFT Marketplace application development follows a normal application development cycle. The minimum cost of developing an NFT Marketplace application in 2022 depends on the requirements of the client and the complex features associated with it. On the other hand, due to the integration of blockchain technology, the cumulative cost will fluctuate.

Specific properties of NFTs:

  • It is not possible to split NFT tokens into smaller denominations.
  • Every unmistakable token has an owner; the feature is easy to prove.
  • Non-interoperability. NFTs are not the same, so it is inconvenient to exchange them as popular cryptocurrencies such as BTC and ETH.
  • NFT tokens can be used to purchase many cryptocurrency exchanges. NFT owners benefit from improved trading platforms because their options are virtually limitless.
  • Interaction with numerous blockchain ecosystems. NFT generation for digital collectibles is possible in several standards, ERC 1155 and 721.
  • You can trade NFTs with a non-stop system. This is why liquidity is so high. A large group of customers may be interested in buying or selling these NFT tokens.
  • In the minds of many people, an NFT platform represents the complex mechanics involved in manufacturing, manufacturing and manufacturing. There are endless possibilities and changes in this space. This is a great place for creativity.
  • Developers can apply a variety of special features that cannot be changed once started.

Each non-replaceable token is a core digital asset with a unique metadata suite. Many artists and collectors can digitize their work and participate in e-commerce by symbolizing their products. NFT Marketplace acts as a regular retail store or auction platform. Give a few examples to better understand. The most famous examples of NFT are:

  • Original digital artwork
  • Digital collector
  • In-game items
  • Domain
  • Music song
  • Video
  • NFT Art Program
  • Creative writing
  • Unique shoes
  • Cartridge
  • Tickets / coupons

These are great examples of NFTs. If you own it or are looking for a specific product, you know where to look. Now, let me guide you through the evolution of the NFT market.

Marketplaces as Buyer’s

The NFT market is built with a simple approach that anyone can understand. It’s like an online marketplace for shoppers with the process below.

  • Users will need to create an account or log in with their existing credentials to register for an account.
  • After logging in, users are required to set up their crypto wallet to hold digital assets. The wallet connects the accounts of websites and exchanges. Some wallets are compatible with as many chains as possible.
  • Users need to transfer funds to their wallet and once the digital currency is stored in the wallet, they can start trading.
  • NFTs can be purchased at fixed prices or at auction prices provided by the seller whereas the purchase of digital assets involves gas fees and market fees based on the supply and demand forces of the business world.

 Marketplaces as Seller

 NFT marketplaces provide different features to the sellers as compared to buyers.

  • Sellers can import existing collections from different platforms making their trade flexible.
  • Marketplace for sellers is more like a central space of collecting, controlling, organizing, and designing NFT’s for trade and exchange.
  • Sellers fill in essential details like NFT price, key metrics, token allocation (proving buyer’s ownership and authenticity), and NFT category (image, gif, or video).
  • Sellers mention the Payment method they accept and lists sale on the market.
  • On the marketplace, Sellers can select from time auction (runs for specific time frame), unlimited auction (seller can stop auction anytime), and the fixed price selling.

Developing an NFT marketplace app for your retail business or other businesses is crucial. You should choose the top mobile app development company to receive well-coded, simple-to implement, and bug-free software.

You must ensure that your marketplace app can handle heavy demand when creating it. One of the most important advantages of NFTs is that they can be used on a public blockchain. However, your marketplace must be able to accommodate large crowds. When deciding which blockchain technology and architecture would best serve your objectives, the number of transactions per second and settlement speed are critical factors to consider.

These days, buying and selling NFTs has never been easier there, and there are many good marketplace apps available on Android and iOS platforms. Axie Marketplace, Rarible, and OpenSea are some of the best apps that you can explore and use on the NFT Marketplace. They all have their own features, so you can use them to decide for yourself the best market app.

NFT marketplaces are your path to start investing in digital assets, collectibles, and art, but there are lots of options out there. Be sure to choose one that suits your buying and storage needs based on the type of NFT you’re after and the crypto you’re interested in using for transactions.

Casual or Hypercasual?

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Casual or Hypercasual?

It’s been a while since Hypercasual became a genre that was big enough for the mobile gaming business to talk about. Although this was the case, most people looked at Hypercasual games and the whole Hypercasual ecosystem like a “phase” that was going to collapse at one point. The reason, of course, is that the look and feel of those games were inferior to other games on the market according to the general expectations from mobile games. So, when COVID-19 fueled the entire gaming business throughout 2020, Hypercasual was expected to be affected the most by the world returning back to normal in 2021 because of having games that mostly rely on the number of downloads with ridiculously low LTVs.

However, having a ridiculously low LTV also means having an equally, or even more, ridiculously low CPI which brings a lot of downloads along with it! At the end of the year 2021, the year that followed one of the biggest surges in mobile gaming, Hypecasual was the only genre that grew in downloads with a 15.4% YoY growth.

The growth of Hypercasual games

 This is just a piece of summary that the Deconstructor of Fun just released. With the help of Sensor Tower data, they have divided the casual game into seven genres: Puzzle, Hypercasual, Arcade, Tabletop, Simulation, Lifestyle, and Geolocation. These genres are then further divided into sub-genres allowing to compare similar games (in terms of features and to some extent audience) to one another.

As a whole, Casual Games stand for 80% of all mobile game downloads and 35% of In-App Purchases. Hypercasual games alone are estimated to generate $3.4B in ad-monetization revenue.

To read the whole report, please click here.

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Smartphones quickly went from expensive and exciting new technology to a regular part of everyday life. Today we find it strange for anyone to leave the house without their phone. From hospital waiting rooms to theater lobbies (back when they were open anyways), people staring at their phones is a normal sight, and mobile internet usage is ubiquitous.

by Liz Rustia

Mobile Internet Usage

For website owners, that means it’s past time for your website to provide a good mobile experience.

In 2016, for the first time, mobile internet usage surpassed computer usage. And the trend has only increased in the years since. Over half of all website traffic worldwide now happens on smartphones.

You’ve heard it before by now, but we’re saying it again: your website needs to be mobile friendly. 

Here are three, cast-iron reasons to go responsive.

Mobile users buy more

Mobile is convenient. There’s little load time, no waiting around for devices to start up, and, as the name suggests, it’s mobile. Mobile-friendly sites can be accessed from pretty much anywhere which helps with impulse buys. People aren’t hanging on to the idea of purchasing when they get home on their PC – they want to do it now! Accessible websites enhance the customer experience. The better the experience, the more likely they are to purchase – and the stats back that up.

On average, 15% of desktop users make purchases at least once a week, whereas 35% of mobile users make purchases at least once a week. If they hit a website that is hard to navigate on mobile or doesn’t feel intuitive, they’ll take their business elsewhere – and with the power of mobile they’ll be making that purchase with your competitor in about 30 seconds.

It’s cost effective

Responsive website design ensures that webpages adapt to the device it is being viewed on to ensure a consistent structure and experience. This is important because without responsive design sites either look outdated or will load different adaptations which increase the design and maintenance costs.

More so, it massively improves search engine optimization which will make a huge difference to the marketing budget. Almost 60% of Google searches are made on mobile phones, so Google doesn’t like websites that are not mobile-optimized and punishes those sites by pushing them down the search results.

Social media advertising also benefits from improved efficiency and efficacy from mobile optimization. Take Facebook, for example. Over 90% of Facebook users access the service with a mobile device.

Social media is a time-filler; when people are commuting, waiting in line, avoiding the advert break, or enjoying an antisocial lunch to get away from Brian who hasn’t stopped talking about his latest muscle car restoration project – we get it Brian, you build cars as a hobby – and the mobile phone is an easy and readily available distraction.

So when people are clicking your links on social media, they want to travel seamlessly to a site that doesn’t look like 2004 threw up on it.

User experience

User experience is everything these days. A positive experience is accessing an intuitive site that doesn’t require users to pinch and zoom to find something or build up frustration trying to navigate to a page the user knows they can get to in a single click on their PC.

Frustration will send visitors to mobile-optimized competitors and the chances of winning them back are slim with Google figures showing that 61% of users are unlikely to return to a site they found difficult to access.

Google standards dictate that a webpage should load in two seconds. A responsive site can do that; a desktop site loading on a mobile device has no chance.

Those are just three basic reasons to invest in a responsive, mobile-friendly website. If your website isn’t responsive, just think about now. Having a mobile-friendly website is no longer optional. If your mobile visitors don’t have a good experience on your site, you’ll drive away a huge portion of your traffic (and hurt your search engine rankings in the process).