Mobile App Development Trends That Are Expected To Roll Out In 2018

It is no exaggeration to say that if you have a deep hunger to be the best, you need to press forward and not be concerned with what will happen tomorrow. This is the success mantra often heard in today’s digital arena, and if not followed, you will disappear in the thousands of unnamed businesses… Read more »

Hidden expenses of mobile app development

It is no wonder that top mostly-used mobile apps inhabit the first user’s page. Instagram, Twitter, Snapchat, Angry Birds, etc., this list can be further followed by hundreds of reputed applications that have already become the household names nowadays.  Subsequently, it comes naturally to many promising startuppers to ask that very question: how much does… Read more »

Predictions? Pain!

New years is the time of predictions for blogs, journalists and news sites, thought leaders and the like. Few of the predictions get judged a year after, and many are blatantly obvious or provide no real insight into what it means for your business, but still, it’s worth reading. We take a look at a… Read more »

Guide for a Successful App Launch

A mobile software development company is always on an endless mission of app development. Starting from finding a garden-fresh concept to successful launch of a mobile app involves myriads of background activities. Still, when development is done, the work of mobile software development company is far from over. By M.Sohel A mobile app is normally successful… Read more »

The high cost of user acquisition – and what to do about it

Acquisition of mobile app users is expensive.  Liftoff determined that the cost to acquire a user who makes a purchase in an app costs $64.96. Of course, you are spending a lot to acquire users that don’t do anything, which brings the average up.  It’s probably time to rethink both targeting, engagement and distribution strategies… Read more »

How Fraudsters Steal Organic Installs and How To Prevent It

As the mobile advertising industry grows, the more opportunities present themselves for fraudsters to eat up your advertising budget. While companies across all industries turning to mobile advertising are fighting to overcome fraud, fraudsters are actively designing new methods to steal your money, waste your time and reap the benefits. Read on to learn about… Read more »

7 Lessons ‘Planet of the Apps’ Taught Me About the Startup Pitch

If you’re facing an upcoming startup pitch — be it on an escalator, elevator, or email — here’s a few tips to help you conquer the new By Amy VanHaren on August 21, 2017. Originally published on – the world’s largest startup platform, helping over 1 million startup companies. More from Startups. As the founder of a… Read more »

The importance of language in app marketing

Would you expect to speak English to the French, Brazilians, Chinese and Germans and expect to always be perfectly understood?  Do you see marketers using English on every billboard in those countries? Most likely not. Localizing language in app marketing is crucial – and while some apps can get away with English because there is… Read more »