UK Consumer Games Market Valuation 2021


UK Consumer Market Games

The UK consumer games market reached a record figure of £7.16 billion in 2021 – growing by 1.90% from the previous record of £7 billion recorded during the height of the Covid-19 pandemic in 2020. Compiled with the support of our data partners ABC, The BFI, GfK Entertainment, Kantar, OCC, Omdia, Nielsen and NPD –… Read more »

A Deeper look at the NFT Marketplace


NFT Marketplace

The world as we know it is being reshaped by NFT and Cryptocurrencies. This influence can be seen in the development of mobile gaming applications. Free-to-win, play-to-win, and pay-to-play game styles have traditionally defined mobile gaming. These models were made for entertainment reasons only, with no financial incentives for the players. by Liz Rustia Game… Read more »

2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter


Casual or Hypercasual?

  It’s been a while since Hypercasual became a genre that was big enough for the mobile gaming business to talk about. Although this was the case, most people looked at Hypercasual games and the whole Hypercasual ecosystem like a “phase” that was going to collapse at one point. The reason, of course, is that… Read more »

Is Your Website Already Mobile Friendly?


Smartphones quickly went from expensive and exciting new technology to a regular part of everyday life. Today we find it strange for anyone to leave the house without their phone. From hospital waiting rooms to theater lobbies (back when they were open anyways), people staring at their phones is a normal sight, and mobile internet… Read more »

App Store Optimization (ASO) Strategies for 2022


A mobile application is the most effective approach to reach your target audience, grow your customer base, improve sales and income, and outshine your competition. Launching an app is no joke, as competition is fierce for all verticals. According to International Business Times, the App Store receives over 1,000 app submissions every day. Studying your… Read more »

TRENDS IN MOBILE APPLICATION DEVELOPMENT FOR 2022


Smartphones

Up until 2 decades ago, no one would have thought that a mobile phone could evolve to become the next big thing. Cell phones and telephones were primarily used as means of communication, which gradually transformed into smartphones that have now changed our lives. by Vitaliy Shkura Beginning from voicemails, mobile phone manufacturers realized that… Read more »

5 Writing Tips to Create Engaging Content for Your App


Writing tips

The mobile app industry continues to grow with each year and the latest data indicate that 87% of smartphone users spend time using different apps. In 2020 alone, 218 billion apps were downloaded from Google and Apple stores, meaning there is a market out there for any type of app. by Jessica Fender Whether you… Read more »

Why Should You Develop a Mobile App Prototype First?


Why you should prototype mobile apps

How much do you agree on the fact that going to the meeting well-prepared creates a lasting impression? Secondly, what exactly do you recommend for pitching right – a deck or a working prototype of your idea?  By Alicia Canon Definitely, a working model of your idea or even at least a prototype of some… Read more »

How to make a healthcare app


With the Covid-19 pandemic still affecting people’s lives worldwide, the need for a good healthcare provider app to follow up on continued care is more relevant than ever. By Mikael Frederiksen According to statistics there are almost 54,000 iOS healthcare apps in the Apple App Store. In the Google Play store there are a little… Read more »

How Blockchain is Disrupting the Mobile App Development Segment


Blockchain and mobile apps

Blockchain is no longer just the word on everyone’s lips; it’s being implemented in many different areas. It’s impacting industries all across the globe. Many refer to it as a revolution, especially when looking at the changes it’s bringing to education, finance, and healthcare. As this technology becomes more common, we can expect to see… Read more »