4 Rapid-action things you should do after your first mobile app launch

So, you’ve officially launched your baby into this world. A world filled with sorrow, wonder, love, joy, and thrill, it is often difficult to nourish your baby without taking meticulous care of him. But, before you call for the celebration, you need to take some rapid-actions which will make it easy for your baby to mingle… Read more »


Boost Your App Downloads With These 8 App Store Optimization Tips

Gone are the days when having a dedicated app for your business was considered a luxury. Today, the situation is completely different, as your app has to compete against 7 million other apps. Yes, you read that right. As a business, you want your app to stand out so it gets as many downloads and… Read more »


Is being push(y) good for app marketers?

Push notifications are a great thing, as they can add value to the app, and also ensure usage. App creators and marketers may rely on it too much though, and usage needs to be relevant. Confusing relevance with consumer location can further complicate matters. There may be no correlation. In addition, notifications should be viewed… Read more »


Mobile App Development Trends That Are Expected To Roll Out In 2018

It is no exaggeration to say that if you have a deep hunger to be the best, you need to press forward and not be concerned with what will happen tomorrow. This is the success mantra often heard in today’s digital arena, and if not followed, you will disappear in the thousands of unnamed businesses… Read more »


Hidden expenses of mobile app development

It is no wonder that top mostly-used mobile apps inhabit the first user’s page. Instagram, Twitter, Snapchat, Angry Birds, etc., this list can be further followed by hundreds of reputed applications that have already become the household names nowadays.  Subsequently, it comes naturally to many promising startuppers to ask that very question: how much does… Read more »


Predictions? Pain!

New years is the time of predictions for blogs, journalists and news sites, thought leaders and the like. Few of the predictions get judged a year after, and many are blatantly obvious or provide no real insight into what it means for your business, but still, it’s worth reading. We take a look at a… Read more »


Guide for a Successful App Launch

A mobile software development company is always on an endless mission of app development. Starting from finding a garden-fresh concept to successful launch of a mobile app involves myriads of background activities. Still, when development is done, the work of mobile software development company is far from over. By M.Sohel A mobile app is normally successful… Read more »


The high cost of user acquisition – and what to do about it

Acquisition of mobile app users is expensive.  Liftoff determined that the cost to acquire a user who makes a purchase in an app costs $64.96. Of course, you are spending a lot to acquire users that don’t do anything, which brings the average up.  It’s probably time to rethink both targeting, engagement and distribution strategies… Read more »


How Fraudsters Steal Organic Installs and How To Prevent It

As the mobile advertising industry grows, the more opportunities present themselves for fraudsters to eat up your advertising budget. While companies across all industries turning to mobile advertising are fighting to overcome fraud, fraudsters are actively designing new methods to steal your money, waste your time and reap the benefits. Read on to learn about… Read more »


7 Lessons ‘Planet of the Apps’ Taught Me About the Startup Pitch

If you’re facing an upcoming startup pitch — be it on an escalator, elevator, or email — here’s a few tips to help you conquer the new By Amy VanHaren on August 21, 2017. Originally published on Startups.co – the world’s largest startup platform, helping over 1 million startup companies. More from Startups. As the founder of a… Read more »


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