Hidden expenses of mobile app development

It is no wonder that top mostly-used mobile apps inhabit the first user’s page. Instagram, Twitter, Snapchat, Angry Birds, etc., this list can be further followed by hundreds of reputed applications that have already become the household names nowadays.  Subsequently, it comes naturally to many promising startuppers to ask that very question: how much does… Read more »


Predictions? Pain!

New years is the time of predictions for blogs, journalists and news sites, thought leaders and the like. Few of the predictions get judged a year after, and many are blatantly obvious or provide no real insight into what it means for your business, but still, it’s worth reading. We take a look at a… Read more »


Guide for a Successful App Launch

A mobile software development company is always on an endless mission of app development. Starting from finding a garden-fresh concept to successful launch of a mobile app involves myriads of background activities. Still, when development is done, the work of mobile software development company is far from over. By M.Sohel A mobile app is normally successful… Read more »


The high cost of user acquisition – and what to do about it

Acquisition of mobile app users is expensive.  Liftoff determined that the cost to acquire a user who makes a purchase in an app costs $64.96. Of course, you are spending a lot to acquire users that don’t do anything, which brings the average up.  It’s probably time to rethink both targeting, engagement and distribution strategies… Read more »


How Fraudsters Steal Organic Installs and How To Prevent It

As the mobile advertising industry grows, the more opportunities present themselves for fraudsters to eat up your advertising budget. While companies across all industries turning to mobile advertising are fighting to overcome fraud, fraudsters are actively designing new methods to steal your money, waste your time and reap the benefits. Read on to learn about… Read more »


7 Lessons ‘Planet of the Apps’ Taught Me About the Startup Pitch

If you’re facing an upcoming startup pitch — be it on an escalator, elevator, or email — here’s a few tips to help you conquer the new By Amy VanHaren on August 21, 2017. Originally published on Startups.co – the world’s largest startup platform, helping over 1 million startup companies. More from Startups. As the founder of a… Read more »


Buying a male costs less than a female

No, we have not gone into human trafficking. We are talking about user acquisition of course. Acquiring a mobile gamer costs. And if you want them to pay (which presumably you do if you paid to acquire them), it costs even more. But how much? And do all users costs the same and/or are worth… Read more »


The importance of language in app marketing

Would you expect to speak English to the French, Brazilians, Chinese and Germans and expect to always be perfectly understood?  Do you see marketers using English on every billboard in those countries? Most likely not. Localizing language in app marketing is crucial – and while some apps can get away with English because there is… Read more »


The top 8 apps for digital marketers

With thousands of apps out there, it’s not always easy to discern which are the most useful. Here we give a run down of the top eight apps for digital marketers to save you the trouble. These apps will aid any digital marketer aiming to improve the quality of their campaigns and communications, but technology… Read more »


The 4,648 brave millionaires

According to mobile app intelligence provider, Priori Data, 4,648 app developers pocketed more than 1 million USD in revenue in 2016.  That is quite an impressive number, although if one is to divide by the estimated 12m app developers, that makes for only 0.04% of all app developers. So how does that compare to say… Read more »


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