Acquisition of mobile app users is expensive. Liftoff determined that the cost to acquire a user who makes a purchase in an app costs $64.96. Of course, you are spending a lot to acquire users that don’t do anything, which brings the average up. It’s probably time to rethink both targeting, engagement and distribution strategies… Read more »
As the mobile advertising industry grows, the more opportunities present themselves for fraudsters to eat up your advertising budget. While companies across all industries turning to mobile advertising are fighting to overcome fraud, fraudsters are actively designing new methods to steal your money, waste your time and reap the benefits. Read on to learn about… Read more »
If you’re facing an upcoming startup pitch — be it on an escalator, elevator, or email — here’s a few tips to help you conquer the new By Amy VanHaren on August 21, 2017. Originally published on Startups.co – the world’s largest startup platform, helping over 1 million startup companies. More from Startups. As the founder of a… Read more »
No, we have not gone into human trafficking. We are talking about user acquisition of course. Acquiring a mobile gamer costs. And if you want them to pay (which presumably you do if you paid to acquire them), it costs even more. But how much? And do all users costs the same and/or are worth… Read more »
Would you expect to speak English to the French, Brazilians, Chinese and Germans and expect to always be perfectly understood? Do you see marketers using English on every billboard in those countries? Most likely not. Localizing language in app marketing is crucial – and while some apps can get away with English because there is… Read more »
According to mobile app intelligence provider, Priori Data, 4,648 app developers pocketed more than 1 million USD in revenue in 2016. That is quite an impressive number, although if one is to divide by the estimated 12m app developers, that makes for only 0.04% of all app developers. So how does that compare to say… Read more »
ASO (App Store Optimization) is often perceived of as an art, rather than a science. Especially given the need to constantly fickle and A/B test your app’s marketing assets. But is it really worth spending the time? Well, one app owner claimed they got 6 million downloads from only focusing on ASO. The article entitled… Read more »
We sometimes hear developers or product managers say – “tips” are a sign your UI has failed. But Google, with the biggest B2C interactive audience (if you include search) globally, use tips and modals very creatively. by David Jones, Founder and CEO of Pointzi.com – codeless on-boarding You would think that Google have: Some of the best… Read more »
AppAnnie recently released their market forecast report. Revenue from mobile apps are expected to exceed $139 bn in 2021. That is a staggering amount, and is more than 3 times as large as the total annual revenue generated from global music sales last year. So what does that mean for app developers? There is no… Read more »
Over the last couple of years, the mobile app industry has created a buzz in the market, giving a lot of opportunities to businesses worldwide. With the inception of mobile apps in the online market, various online shoppers depend on mobile to alter their different interests as well as tasks. Apart from their laptops, they… Read more »
