
One way that developers can use generative AI is by creating chatbots that can interact with users in a more natural and intuitive way.
One way that developers can use generative AI is by creating chatbots that can interact with users in a more natural and intuitive way.
What are incentive ads? Unlocking User Engagement: Exploring the Power of Incentive Ads in App Marketing by Liz Rustia Incentivized ads are marketing tools that offer users a reward or incentive in exchange for completing an action. They often appear on shopping or gaming apps. And they’re sometimes referred to as sponsored, rewarded or value… Read more »
As the mobile app market continues to grow, the competition in the app stores is becoming increasingly fierce. With over 5 million apps available on both the App Store and Google Play Store, it can be challenging for developers to get their apps discovered and downloaded by potential users. That’s where App Store Optimization (ASO)… Read more »
With the number of people choosing to shop through their phones rather than in-store, the number of smartphone users is growing by the day. In fact, more than 275 million Americans own a smartphone, of which 79% have made a purchase online using their mobile device. If you see mobile marketing as a great opportunity… Read more »
The app onboarding continues to gain importance for marketers and businesses. The onboarding process defines the way the value of a new app can be explained to the users. But here the old saying “the first impression is the last impression” is truly effective. It has been seen that the first impression often helps enticing… Read more »
With technological advancement, mobile applications have become an essential part of an individual’s day-to-day operations and life. As per Comscore, people spend 87% of their time on an average on mobile applications. As per sources, By 2022, The number of mobile app downloads will exceed 250 billion. by Shruti Bansal Every business can significantly benefit… Read more »
Nowadays, it’s common that everyone uses smartphones for their day to day activity. The significance and influence of mobile phones in our daily life and activities can’t be denied. Mobile phones have transformed from an ordinary communication device to a major point of attention for individuals and business alike due to their characteristic features. All… Read more »
Smartphones are the first thing that you will find to be with anyone you meet. More than a partner, smartphones are the necessity of today’s human beings, and the next best thing to smartphones is their apps. These apps can assist you in tracking your food to book tickets online. From buying a paperclip to… Read more »
Mobile gaming apps continue to grow at a fast and furious pace, set to reach 60% market share in consumer gaming spend in 2019. In partnership with AppsFlyer, the global leader in mobile attribution and marketing analytics; the 2019 Mobile Gaming Apps Report delivers valuable user acquisition trends and benchmarks by mobile gaming sub-category, including… Read more »
In 2018, there were more than 4 billion mobile devices – both smartphones and tablets – in circulation worldwide. In mature markets, many people own more than one device, while in emerging countries such as India and the Philippines, where the internet is mostly mobile, a large segment of the population can only access the… Read more »