Monetizing your app through mobile advertising doesn’t have to mean cluttering your app with dizzying messages or disturbing your users with unwanted distractions. A good monetization strategy puts the user first, and takes into account the user’s app usage journey to determine which ad formats to use and where to place them within the app… Read more »
It’s that time of year, when a barrage of free statistics come at you from Mary Meeker at Kleiner Perkins Caufield and Byers (KPCB). The Internet Trends report is undoubtedly one of the most influential reports out there – and hey, it’s hard to beat free. But what does this all mean for you as… Read more »
As developers look for new markets in which to hopefully turn their app ideas into the next Flappy Birds, the subject of China repeatedly comes up in conversation. The sheer size of the market combined with its relative inaccessibility for most Western developers given Google Play’s irrelevance there, creates a mystique about China that has… Read more »
Now that the new Developer Economics survey is coming to a close (make sure you participate by clicking the link at the bottom of the article!), it is a good time to reflect on some of the key messages from the previous survey. Developer Economics 6th edition was the largest ever research conducted on the… Read more »
From Amazon New Updates and Releases Amazon Coins Now Available on Android We recently extended Amazon Coins to all Android devices with Amazon Appstore installed. Amazon Coins is a way for Amazon Appstore customers to buy and enjoy Android apps, games, and in-app items for less. Customers can save up to 10% on apps and… Read more »
App localization became one of the hot topics in 2013 for app publishers. Seemingly every couple of weeks another article or blog post came out touting the benefits of localization on app downloads. Combined with an increasing need to globalize distribution, being an app developer suddenly means you are a global business. New companies, like… Read more »
By Satya Shetty This post is bare bones App Store Optimization (ASO) for beginners. I explain to a newbee App developer what ASO means and which app parameters to optimize. A developer’s mindset is typically something like this: “Develop an awesome app and put it in the app store. Users will love my app and… Read more »
Success in in-app payments require a great deal of things coming together. First, your app has to be compelling and the item the user purchases has to be priced right and provide a value to the user. Then the payment experience needs to be seamless. In the now over a decade long history of mobile… Read more »
There’s no use in denying the fact that we’ve seen an astounding increase in mobile web usage since the debut of the smartphone. As of August 2013, 17.4% of web traffic is mobile in nature. As a result, there’s been an understandable surge in interest in mobile website and app development. For the uninitiated, mobile… Read more »
Any act of construction is no easy task. It takes incredibly talented engineers, months of planning and preparation, and the perfect set of tools. Several years ago, two of the most important and necessary tools that you could possibly have were a pen and a book of paper. Today, however, the pen and paper duo… Read more »
