Each mobile app developer knows how it is difficult to promote own application. One of the most effective ways to make applications successful is social media marketing. Social media provide a much wider target audience than other ways of communication. Moreover, it can bring a lot of customers without effort. Nevertheless, it is very important… Read more »
Smartphones are the first thing that you will find to be with anyone you meet. More than a partner, smartphones are the necessity of today’s human beings, and the next best thing to smartphones is their apps. These apps can assist you in tracking your food to book tickets online. From buying a paperclip to… Read more »
Mobile gaming apps continue to grow at a fast and furious pace, set to reach 60% market share in consumer gaming spend in 2019. In partnership with AppsFlyer, the global leader in mobile attribution and marketing analytics; the 2019 Mobile Gaming Apps Report delivers valuable user acquisition trends and benchmarks by mobile gaming sub-category, including… Read more »
For the Marketing World, there are different types of strategies for contributing to UX and even improve user retention and engagement. Advertisements are a crucial part of your marketing’s overall strategy. In the current days, the Firebase Ad monetizing is gaining popularity. Google’s Firebase is a mobile and web development platform packed with multiple services… Read more »
Over the past few years, Android has become the most popular mobile operating system in the world and Google Play store is the most popular go-to place for users when finding an app. As a developer, often the most difficult questions after finishing an excellent app are: How am I going to earn money from… Read more »
Acquisition of mobile app users is expensive. Liftoff determined that the cost to acquire a user who makes a purchase in an app costs $64.96. Of course, you are spending a lot to acquire users that don’t do anything, which brings the average up. It’s probably time to rethink both targeting, engagement and distribution strategies… Read more »
As the mobile advertising industry grows, the more opportunities present themselves for fraudsters to eat up your advertising budget. While companies across all industries turning to mobile advertising are fighting to overcome fraud, fraudsters are actively designing new methods to steal your money, waste your time and reap the benefits. Read on to learn about… Read more »
No, we have not gone into human trafficking. We are talking about user acquisition of course. Acquiring a mobile gamer costs. And if you want them to pay (which presumably you do if you paid to acquire them), it costs even more. But how much? And do all users costs the same and/or are worth… Read more »
Over the last couple of years, the mobile app industry has created a buzz in the market, giving a lot of opportunities to businesses worldwide. With the inception of mobile apps in the online market, various online shoppers depend on mobile to alter their different interests as well as tasks. Apart from their laptops, they… Read more »
Short message service (SMS) marketing is a tool that any industry can take advantage of. Whether it’s for internal use or promoting sales, text messaging has something to offer all businesses. It is a feature that almost everyone is comfortable with giving it a great advantage over other mediums such as email and social media…. Read more »
