Did you know, as per the report by Localytics, there has been a drop in app retention from 39% in 2014 to 34% in 2015? Though, there are many factors that are playing a role in this drop; increasing number of apps is one of the reasons. Your customer has alternatives to your product and… Read more »
Services like CodeNgo are one way to get you a few steps ahead of your competition. You’ll maximize the numbers of eyeballs that potentially see and download your app. Something is still missing though in your worldwide equation. It’s time to give back to the community who likely made your iPhone or Android phone and… Read more »
With over 1 billion downloads across web and mobile, Angry Birds is no doubt as big as they get. But what is also fairly well known is Rovio’s ability to merchandise the brand very quickly. Now Amazon is out to help developers do the same, with ‘merch’ by Amazon. Amazon is not first on merchandising… Read more »
Arturo Galván, CEO of Naranya – a Mexico based mobile internet specialist, points out in a recent article in gamesindustry.biz that “The Latin American mobile market is huge. It’s half of the size of the Chinese market – both are a massive opportunity.” Thanks to smartphones, the population is rapidly coming online and becoming an attractive… Read more »
Vision Mobile’s latest State of the Developer Nation paints a grim picture for female developers, with less than 10% of developers in the survey were women. So are mobile app developers like what Silicon Valley has often been criticized for? A frat like club for boys, mostly fresh out of college, that seem to want to… Read more »
India is a big country. Very big. But did you know that they are now approaching the level of internet penetration that led to things exploding in the US and China? With 232 million internet users, it is the 3rd largest online market, and adds over 60 million users per year. And of course the… Read more »
Do you have an app that targets a specific consumer segment? Then you should make sure your app gets distributed on app stores that target this segment! It’s easier than you think. Today smartphones are a commodity, and many handset manufacturers have realized that launching their device with bundled content offerings matched to their consumer… Read more »
From BlackBerry’s newsletter Increasing App Discoverability within BlackBerry World If you plan on increasing discoverablilty of your application choosing an application name is very important. Not because of your app but because of everyone else’s. For instance, a search for calculator displays almost 5,000 results! The app name must stand out to grab a… Read more »
When “Write Once Run Anywhere” is done right it can produce applications that are “better” than native apps by targeting the highest common denominator. by Shail Almog, CEO of Codename One Some would claim that native is the best approach, but that looks at existing WORA tools/communities, which mostly target cost saving. In fact, even… Read more »
With the release of Android M, Google has taken some major steps to improve usability. Some of the improvements will have positive effects on apps overall, and some will certainly help conversion. As a users I am perhaps most excited about “Doze” which allows for the phone to have a deeper sleep when not in… Read more »
