Perhaps you’ve heard about the company De La Rue and their preposterous idea to put our passports on our phones. If you haven’t these massive producers of passports are looking into the technology to put passports on our phones, working in a similar way as a mobile boarding pass. Although the app hasn’t been perfected… Read more »
According to Comscore, 7 out of 10 smartphone users keep their most used apps on their home screen. Increasingly it is becoming more common for users to create folders of apps to stick them in. The primary reason for users moving the app to the home screen is because the app is used often. The… Read more »
It is advised that you change our boiler every 20 years. Although your boiler may still work at an older age, it is found that they become far less economical at an older age and could be adding a considerable excess onto your energy bills. If it’s time for you to get a new boiler,… Read more »
The debate on mobile app vs mobile web has raged for years. We thought we had put it to rest a couple of years ago, when statistics overwhelmingly favored apps. New research from Comscore not only confirms this trend, but also shows that app users are a much more captive audience. But the days of… Read more »
It has got to a time where there is such a reliance on our mobile phones, tablets and other technologies that mobile apps are quickly becoming something that we use every day and soon they will be something that we will not be able to live without. In fact a Smarts Insights report shows that… Read more »
“Whoever comes into the marketplace is going to have to work through us” – those were the strong words of then CEO of Vodafone, Arun Sarin in 2007. Arguable he missed that one by a few football fields. Whether greed, arrogance or technical ineptness served to marginalize mobile operator as the universal payment and billing… Read more »
There is lots of excitement about the revenue generated from Pokemon Go. Sure, $1,6m per day or $200m in revenue in a month is nothing to shrug away, not is an expected $36,9bn in total mobile games revenue expected for 2016. But that is peanuts compared to expected growth in mobile gambling revenues. How big… Read more »
Short message service (SMS) marketing is a tool that any industry can take advantage of. Whether it’s for internal use or promoting sales, text messaging has something to offer all businesses. It is a feature that almost everyone is comfortable with giving it a great advantage over other mediums such as email and social media…. Read more »
Pokemon Go has injected a much needed excitement into the mobile games market. An excitement not experienced since we all flipped birds on pigs. And while Pokemon Go started as a franchised set of characters, and Angry Birds went the other way – what constitutes them both is that they are originally genuinely fresh. The… Read more »
Facebook is the undisputed king of mobile app advertising. For the price of $3.40 per install on average, $2.9 billion is spent of marketing apps on Facebook. Few can argue the platforms strong ability to target users. But the price is steep. Does it pay off? It starts with your business model. Appsflyer claims that… Read more »
