Will Similar Apps Follow Minecraft’s Footsteps?

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Since Minecraft was released in 2009, it has grown to become massively popular amongst both children and adults. The game allows its players to build and explore a world at their leisure, while constantly building and bringing their imagination to life in the form of cube structures. Minecraft has been dubbed as one of the… Read more »

Where should you focus in 2017? Try India

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As the year starts and you are wondering where you should be focusing your app marketing efforts, perhaps it’s time to give India a long and hard look. India is certainly becoming a country where the art of app development is exploding, and searches for app development courses has grown 200% per year since 2014 and… Read more »

Best Apps to Save You From Boredom On Long Haul Flights

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Boarding a plane can be exciting, memorable and downright exhilarating (we can all remember our first time on an airplane, right?), but there comes a point 8 hours in on a long haul flight to California when killing time becomes a priority. Smartphones and tablets have become a life-saver when it comes to helping us… Read more »

The battle of the icons: Should you worry about being on the phone screen?

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According to Comscore, 7 out of 10 smartphone users keep their most used apps on their home screen. Increasingly it is becoming more common for users to create folders of apps to stick them in. The primary reason for users moving the app to the home screen is because the app is used often.  The… Read more »

There is a mobile app for anything these days, but what are the top 5 most useful?

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It has got to a time where there is such a reliance on our mobile phones, tablets and other technologies that mobile apps are quickly becoming something that we use every day and soon they will be something that we will not be able to live without. In fact a Smarts Insights report shows that… Read more »

Feel like donating your money to Facebook? Consider this first

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Facebook is the undisputed king of mobile app advertising. For the price of $3.40 per install on average, $2.9 billion is spent of marketing apps on Facebook. Few can argue the platforms strong ability to target users. But the price is steep. Does it pay off? It starts with your business model. Appsflyer claims that… Read more »

How Deep Links in your Apps Help SEO

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As an app developer, sitting firmly atop the rankings on the first page of Google may be enough to secure a sizable amount of page views. Be it so, it’s no longer the crowning achievement in determining the number of downloads or installs your app has. There’s a more effective method for that now, and… Read more »

Google hijacking app search for Google Play – Final nail in antitrust coffin?

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Google just announced that they will now test including direct downloads of apps from Google’s search app thereby bypassing the need to go to Google Play. Many stories have been written about how Google is facing antitrust issues due to their anti-competitive behavior around Google Play services. It’s not hard to see how enabling direct… Read more »

Challenges an App Developer Will Meet as a Business Owner

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Smartphones or mobiles are increasingly becoming the primary devices for business use. They are here to stay, and their usage is increasing. It is estimated that the enterprise level mobile usage is likely to grow above 40% by 2018. Firms and enterprises have tested the success of mobile technology and are spending loftily on the… Read more »