No, we have not gone into human trafficking. We are talking about user acquisition of course. Acquiring a mobile gamer costs. And if you want them to pay (which presumably you do if you paid to acquire them), it costs even more. But how much? And do all users costs the same and/or are worth… Read more »
Would you expect to speak English to the French, Brazilians, Chinese and Germans and expect to always be perfectly understood? Do you see marketers using English on every billboard in those countries? Most likely not. Localizing language in app marketing is crucial – and while some apps can get away with English because there is… Read more »
According to mobile app intelligence provider, Priori Data, 4,648 app developers pocketed more than 1 million USD in revenue in 2016. That is quite an impressive number, although if one is to divide by the estimated 12m app developers, that makes for only 0.04% of all app developers. So how does that compare to say… Read more »
ASO (App Store Optimization) is often perceived of as an art, rather than a science. Especially given the need to constantly fickle and A/B test your app’s marketing assets. But is it really worth spending the time? Well, one app owner claimed they got 6 million downloads from only focusing on ASO. The article entitled… Read more »
We sometimes hear developers or product managers say – “tips” are a sign your UI has failed. But Google, with the biggest B2C interactive audience (if you include search) globally, use tips and modals very creatively. by David Jones, Founder and CEO of Pointzi.com – codeless on-boarding You would think that Google have: Some of the best… Read more »
AppAnnie recently released their market forecast report. Revenue from mobile apps are expected to exceed $139 bn in 2021. That is a staggering amount, and is more than 3 times as large as the total annual revenue generated from global music sales last year. So what does that mean for app developers? There is no… Read more »
Over the last couple of years, the mobile app industry has created a buzz in the market, giving a lot of opportunities to businesses worldwide. With the inception of mobile apps in the online market, various online shoppers depend on mobile to alter their different interests as well as tasks. Apart from their laptops, they… Read more »
As the year starts and you are wondering where you should be focusing your app marketing efforts, perhaps it’s time to give India a long and hard look. India is certainly becoming a country where the art of app development is exploding, and searches for app development courses has grown 200% per year since 2014 and… Read more »
Perhaps you’ve heard about the company De La Rue and their preposterous idea to put our passports on our phones. If you haven’t these massive producers of passports are looking into the technology to put passports on our phones, working in a similar way as a mobile boarding pass. Although the app hasn’t been perfected… Read more »
According to Comscore, 7 out of 10 smartphone users keep their most used apps on their home screen. Increasingly it is becoming more common for users to create folders of apps to stick them in. The primary reason for users moving the app to the home screen is because the app is used often. The… Read more »
