Monetizing Android apps is a critical step for developers aiming to turn their hard work into a sustainable income. With the Android ecosystem’s vast reach, there’s a significant potential for revenue, provided that developers choose the right monetization strategies. This article provides an overview of the most popular monetization approaches: in-app purchases, ads, and subscriptions…. Read more »
In-Game Advertising: A Comprehensive Overview, Functionality, and Considerations
In-Game Advertising, a dynamic and evolving form of marketing, has found its place in the ever-expanding landscape of the gaming industry. This article delves into the core concepts of in-game advertising, elucidating how it operates and exploring its inherent pros and cons. by Liz Rustia What Is In-Game Advertising? In-game advertising is a multifaceted form… Read more »
Mobile Marketing Trends To Lookout For In 2024
Mobile marketing trends are constantly evolving, driven by advancements in technology and changing consumer preferences. As we enter 2023 and anticipate what lies ahead in 2024, it is crucial for businesses to stay abreast of the latest developments and challenges in the field. by Liz Rustia Let’s delve into the exciting trends and innovations that… Read more »
The Best AI Tools for Mobile Development – Enhancing Apps with Intelligent Capabilities
The landscape of mobile development has witnessed a revolutionary transformation in recent years, all thanks to artificial intelligence (AI). This powerful technology has opened up exciting possibilities for app creators, empowering them to infuse their products with intelligent capabilities. By leveraging AI tools tailored for mobile development, developers can elevate their apps to new heights,… Read more »
Incentive Ads in App Marketing: Unlocks User Engagement
What are incentive ads? Unlocking User Engagement: Exploring the Power of Incentive Ads in App Marketing by Liz Rustia Incentivized ads are marketing tools that offer users a reward or incentive in exchange for completing an action. They often appear on shopping or gaming apps. And they’re sometimes referred to as sponsored, rewarded or value… Read more »
Eric Seufert on the online advertising ecosystem
Venture capitalist and prolific marketing blogger Eric Seufert shares his insights into online advertising, ATT, Cambridge Analytica and more by Liz Rustia In the article “Eric Seufert and the online advertising economy” from Contagious, Seufert discusses the impact of Apple’s App Tracking Transparency (ATT) on online advertising and shares his thoughts on what the future… Read more »
2022 Predictions #1 The King is back, Merge overheats and Hypercasuals falter
It’s been a while since Hypercasual became a genre that was big enough for the mobile gaming business to talk about. Although this was the case, most people looked at Hypercasual games and the whole Hypercasual ecosystem like a “phase” that was going to collapse at one point. The reason, of course, is that… Read more »
Top 5 mobile marketing trends so far this year
With the number of people choosing to shop through their phones rather than in-store, the number of smartphone users is growing by the day. In fact, more than 275 million Americans own a smartphone, of which 79% have made a purchase online using their mobile device. If you see mobile marketing as a great opportunity… Read more »
A Small Business Guide to Starting a Podcast [Infographic]
Content marketing comes in many different shapes and sizes. Creators like you have a lot of options: blog posts, social media updates, visuals, video, slide decks, and more. But have you ever thought about making your own podcast for yourself or for your company? by Liz Rustia The rise of audio social could indicate increasing opportunities in this regard,… Read more »
The 2020 Smartphone Statistics App Developers Should Know
Whether you’re marketing on social media, trying to get your app seen in the SERPs or driving traffic to a landing page, you need to understand the ‘how, what, and why’ of smartphone use. by Jodie Manners Which means you need to keep up to date with the latest mobile data and statistics. So, we’ve… Read more »
