Benchmark study: The importance of engagement in mobile

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New Apptentive Benchmark Data: Engaging More Customers and Measuring Customer Satisfaction – the Way to Customer Success The Benchmarks Provide Metrics for Companies to Measure Their Mobile Apps’ Performance in Surveys, Ratings and Reviews, Net Promoter Score, and More Apptentive, the leading mobile communication suite for Fortune 500 brands, announced the release of their third-annual… Read more »

Mobile App Development Trends That Are Expected To Roll Out In 2018

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It is no exaggeration to say that if you have a deep hunger to be the best, you need to press forward and not be concerned with what will happen tomorrow. This is the success mantra often heard in today’s digital arena, and if not followed, you will disappear in the thousands of unnamed businesses… Read more »

The high cost of user acquisition – and what to do about it

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Acquisition of mobile app users is expensive.  Liftoff determined that the cost to acquire a user who makes a purchase in an app costs $64.96. Of course, you are spending a lot to acquire users that don’t do anything, which brings the average up.  It’s probably time to rethink both targeting, engagement and distribution strategies… Read more »

App downloads and revenue set to nearly double in 4 years

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AppAnnie recently released their market forecast report. Revenue from mobile apps are expected to exceed $139 bn in 2021. That is a staggering amount, and is more than 3 times as large as the total annual revenue generated from global music sales last year. So what does that mean for app developers? There is no… Read more »

Best free apps to make traveling easy

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Traveling has become somewhat contagious with certain individuals, no matter the destination; certain spots have become very popular. However, traveling may provide a euphoric and exciting sense of adventure; oppose to all the good, it still comes with its own struggles, which is why mobile apps have become very popular with our travellers. Here are… Read more »

There is a mobile app for anything these days, but what are the top 5 most useful?

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It has got to a time where there is such a reliance on our mobile phones, tablets and other technologies that mobile apps are quickly becoming something that we use every day and soon they will be something that we will not be able to live without. In fact a Smarts Insights report shows that… Read more »

Heroes of coding unite! Contribute to the biggest Developer Economics Report

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We’re proud to be supporting the new developer survey run by our friends at VisionMobile! This is the 11th developer survey and it’s entitled Developer Tools Benchmarking – as you can understand, the focus is on developer tools. The survey features questions on topics like programming languages, platforms, app categories, tool categories, revenue models, IoT… Read more »

Key learnings for the developer Rock Star

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The largest survey among app developers on the market, Vision Mobile’s Developer Economics, has just been published. With over 10.000 developers participating, the report contains key information for any developer trying to learn the business of app development. Read on to see why going for gold in the apps business is kind of like trying… Read more »