Acquisition of mobile app users is expensive. Liftoff determined that the cost to acquire a user who makes a purchase in an app costs $64.96. Of course, you are spending a lot to acquire users that don’t do anything, which brings the average up. It’s probably time to rethink both targeting, engagement and distribution strategies… Read more »
With thousands of apps out there, it’s not always easy to discern which are the most useful. Here we give a run down of the top eight apps for digital marketers to save you the trouble. These apps will aid any digital marketer aiming to improve the quality of their campaigns and communications, but technology… Read more »
We sometimes hear developers or product managers say – “tips” are a sign your UI has failed. But Google, with the biggest B2C interactive audience (if you include search) globally, use tips and modals very creatively. by David Jones, Founder and CEO of Pointzi.com – codeless on-boarding You would think that Google have: Some of the best… Read more »
Today, the Apple App Store and the Google Play Store pack three million mobile apps. Consumers are spending 85 percent of their smartphone time in mobile apps, but only five of the daily mobile user’s apps experience heavy use. What gives? by Sophorn Chhay Failed retention, mostly, is responsible for the split dichotomy of app use…. Read more »
We’re proud to be supporting the new developer survey run by our friends at VisionMobile! This is the 11th developer survey and it’s entitled Developer Tools Benchmarking – as you can understand, the focus is on developer tools. The survey features questions on topics like programming languages, platforms, app categories, tool categories, revenue models, IoT… Read more »
A deep link is any URL that takes you to content within a website or app, rather than to the homepage. They can be used to bring the user from one page of web content to another, or from web to app or, as is becoming more common these days, from app to app. In the… Read more »
As an app developer, sitting firmly atop the rankings on the first page of Google may be enough to secure a sizable amount of page views. Be it so, it’s no longer the crowning achievement in determining the number of downloads or installs your app has. There’s a more effective method for that now, and… Read more »
Did you know, as per the report by Localytics, there has been a drop in app retention from 39% in 2014 to 34% in 2015? Though, there are many factors that are playing a role in this drop; increasing number of apps is one of the reasons. Your customer has alternatives to your product and… Read more »
The Mobile App Minute has a fascinating segment on the Road Riot mobile game from Tango. By simply doing some A/B testing on the app icon, Tango had huge results in driving more app downloads. Learn what changing your app icon can mean to you, and how to go about doing it. Some insights from the… Read more »
As a developer you probably put a lot of thought into your app design, the mechanics, the features and functionalities. You may even thing hard about analytics and monetization strategy, and certainly (we hope) you pay attention to your distribution strategy. But how much time do you spend thinking about how to support your users?… Read more »
