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What are incentive ads?

Unlocking User Engagement: Exploring the Power of Incentive Ads in App Marketing

by Liz Rustia

Incentivized ads are marketing tools that offer users a reward or incentive in exchange for completing an action. They often appear on shopping or gaming apps. And they’re sometimes referred to as sponsored, rewarded or value exchange advertising.

Incentive ads can result in direct conversions for advertisers. And statistics show that users are over 25% more likely to convert when rewarded this way.

 

Incentive ads in app marketing enhance user engagement

 

What are some of the types of incentive ads?

Incentive ads can take various forms, including rewarded video ads, offerwalls, and incentivized installations. Rewarded video ads allow users to voluntarily watch a video advertisement and receive rewards upon completion. Offerwalls present users with a range of offers and tasks from advertising partners, which users can complete to earn incentives. Incentivized installations involve rewarding users for downloading and installing a promoted app.

Rewarded Video Ads:

Rewarded video ads are one of the most common types of incentive ads. Users are presented with the option to watch a video advertisement voluntarily, and upon completion, they receive in-app rewards such as virtual currency, extra lives, or exclusive content. These ads allow users to choose their level of engagement while providing tangible benefits.

Offerwalls:

Offerwalls provide users with a selection of offers and tasks from advertising partners within the app. Users can complete these tasks, such as surveys, app installations, or sign-ups, to earn virtual currency or other incentives. Offerwalls offer flexibility and a sense of control to users as they can select the tasks that interest them the most.

Incentivized Installations:

Incentivized installations involve rewarding users with in-app perks for downloading and installing a promoted app. This approach is commonly used in app cross-promotion campaigns, where developers promote each other’s apps within their user bases. Incentivized installations can be an effective way to boost app downloads and generate mutual benefits.

 

Pros of Incentive Ads

Increased User Engagement:

Incentive ads encourage users to spend more time within an app, increasing overall user engagement. By offering rewards, users are motivated to interact with advertisements voluntarily, resulting in a positive user experience.

Higher Retention Rates:

Incentive ads can contribute to higher user retention rates. When users are rewarded for their engagement or installations, they are more likely to continue using the app and explore its features. This leads to increased app loyalty and reduces the risk of churn.

Monetization Opportunities:

Incentive ads provide a revenue stream for app developers. By partnering with advertisers and integrating incentivized ad placements, developers can generate income through ad views, completed tasks, or conversions.

 

Cons of Incentive Ads

Potential Quality Concerns:

Some users may engage with incentive ads solely for the rewards without genuine interest in the advertised product or service. This can lead to lower-quality engagements and reduced effectiveness of the ads. It is crucial for advertisers to ensure that their targeting strategies align with the desired user base to mitigate this issue.

User Perception:

Incentive ads may affect user perception of an app, especially if they are overused or disrupt the user experience. If users perceive an app as excessively focused on advertisements, it can negatively impact their overall impression, leading to decreased trust and potential uninstallation.

Higher Costs for Developers:

Implementing and managing incentive ad campaigns can require additional resources and costs for developers. Building and maintaining systems to track user engagements, rewards, and payouts can be complex and time-consuming. Moreover, the cost of providing rewards or virtual currency to users should be carefully managed to avoid excessive expenses.

 

Incentive ads offer app developers and marketers an effective strategy to drive user engagement and downloads. By providing rewards and incentives, these ads can increase user interaction, improve retention rates, and unlock monetization opportunities. However, developers must carefully balance the use of incentive ads to avoid negative user perceptions and ensure quality engagements. By leveraging the various types of incentive ads available, app marketers can optimize their campaigns and achieve their goals while providing a positive user experience.

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In today’s digital age, mobile apps have become an essential tool for businesses to engage with their customers. However, developing a mobile app is not as simple as designing a fancy interface or adding a few features. It requires thorough testing and optimization to ensure that the app is user-friendly and meets the needs of the target audience. And how do we ensure that the app is up and functional before launching? We do series of User Testing. So, let’s talk user testing and its best practices.

by Liz Rustia

What is User Testing?

User testing is a process of evaluating the usability and effectiveness of a product or service by gathering feedback from real users on how they interact with a product, such as a mobile app, website, or software program. In the context of mobile app development, user testing involves observing how users navigate through the app and perform specific tasks, such as creating an account, making a purchase, or using a specific feature.

User Testing

In the context of mobile app development, user testing involves inviting a group of users to test the app and provide feedback on various aspects of its design, functionality, and user experience. It allows you to learn things about user behavior, needs, and expectations upfront. The insights and benefits gleaned from usability testing are essential to informing product development. Observing the way someone interacts with your product interface provides you with an opportunity to course correct your design and set development priorities from the get-go.

The purpose of usability testing is to ensure the plan for a product’s functions, features and overall purpose are in line with what users want by observing how real-life people use the product.

 

Why is it important?

User testing is essential for several reasons. Firstly, it helps to identify any usability issues in the app, saves you time and money, and ensures your app will succeed before it goes to the market. When users interact with the app, they may encounter issues that the development team may have overlooked during the development process. For example, users may find it difficult to navigate the app, or they may encounter bugs that cause the app to crash. User testing allows you to identify these issues and address them before launching the app.

Secondly, user testing can help you understand how users interact with the app. This feedback can help you make improvements to the app and ensure that it meets the needs of the target audience. By getting feedback from real users, you can gain insights into how users use the app and what features they find most useful.

Usability testing UX blogger Sarah Elson, from the product growth team at LambdaTest, sums up the connection between usability testing and UX in her article about web development last year:

“User experience is one of the most important if not the most important aspect of making an online business successful. And that’s what is measured under the scope of usability testing.”

Whether you’re building a website, an app or any other digital product, the principles behind usability testing hold true.

Here are some tips and best practices for conducting user testing in mobile app development:

Identify Your Target Audience:

Before conducting user testing, it’s crucial to identify your target audience. Determine who your app is designed for and what their needs and expectations are. This will help you create relevant scenarios for testing and select testers who match your target audience.

Plan Your Testing Strategy:

Develop a testing plan that outlines the goals, objectives, and methods of your testing. This should include the types of tests you will conduct, such as usability testing or A/B testing, and the metrics you will use to measure success.

Recruit Testers:

Select a group of testers that match your target audience. This can be done through online recruiting platforms or by reaching out to your existing user base. Ensure that your testers sign a non-disclosure agreement to protect your app’s intellectual property.

Conduct Tests:

During the testing phase, provide your testers with a set of tasks to complete within the app. Observe and record their interactions with the app, including any issues they encounter. Encourage testers to think aloud and provide feedback on their experience.

Analyze Results:

Analyze the data collected from the testing phase to identify issues and opportunities for improvement. Determine which issues are critical and prioritize them based on their impact on the user experience. Use this information to refine and optimize the app.

User testing is a crucial component of mobile app development as it helps ensure that the app is competitive in the marketplace. In today’s highly competitive mobile app market, user experience is a critical factor that can make or break an app’s success. By conducting user testing, developers can ensure that their app is functional, bug free (minimal) user-friendly, easy to navigate, and delivers a positive experience that keeps users coming back.

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As the mobile app market continues to grow, the competition in the app stores is becoming increasingly fierce. With over 5 million apps available on both the App Store and Google Play Store, it can be challenging for developers to get their apps discovered and downloaded by potential users. That’s where App Store Optimization (ASO) comes in. ASO is the process of optimizing your app’s listing in the app stores to increase visibility, downloads, and user engagement. In this article, we’ll provide you with some useful tips, tricks, and tools to help you optimize your app store listing and improve your app’s performance in 2023.

By Liz Rustia

App Store Optimization 2023

Conduct Keyword Research

Use keyword research tools to identify relevant keywords that users are searching for in the app store. Incorporate these keywords into your app title, description, and other elements of your app listing.

Create a Compelling App Description

Your app’s description is another important aspect of ASO. Your description should be clear, concise, and provide users with an overview of what your app does and how it can benefit them. Use bullet points and short paragraphs to make your description easy to read. Be sure to include keywords in your description, but avoid keyword stuffing. Also, consider using screenshots or videos to showcase your app’s features and user interface.

Optimize Your App Icon and Screenshots

Your app’s icon is the visual representation of your app in the app store. It’s important to choose an icon that is unique, memorable, and reflects your app’s purpose. Consider using bright colors, bold typography, or an image that represents your app’s functionality. Additionally, your app’s screenshots should showcase your app’s best features and functionality. Use high-quality images and include text to highlight important features and benefits.

Monitor and Respond to User Reviews

User reviews play a significant role in the success of your app. They can influence a user’s decision to download your app, and they can also impact your app’s ranking in the app stores. It’s important to monitor user reviews and respond to them promptly. Address any issues or concerns that users have, and thank users for positive reviews. By doing so, you can improve your app’s rating and increase user engagement.

Monitor Your Competitors

Keep an eye on your competitors’ app listings to see what keywords and strategies they are using. Use this information to optimize your own app listing and stay ahead of the competition.

Use App Store Optimization Tools

There are a variety of ASO tools available that can help you optimize your app store listing and improve your app’s performance. These tools provide insights into app store data, user behavior, and marketing trends. Some of the most popular ASO tools include:

  • Data.ai (Formerly App Annie): Provides insights into app store data, user behavior, and marketing trends.
  • Sensor Tower: Provides insights into app store data, user behavior, and marketing trends.
  • Mobile Action: Provides insights into app store data, user behavior, and marketing trends.
  • Keyword Tool: Helps you find the best keywords to use in your app store listing.
  • AppFollow: Helps you monitor and respond to user reviews and feedback.
  • SplitMetrics: Allows you to test different versions of your app store listing to see which one performs best in terms of downloads and conversions.
  • StoreMaven: Allows you to test different versions of your app store listing to see which one performs best in terms of downloads and conversions.

By using these tools, you can gain a competitive advantage and improve your app’s visibility, user acquisition, and revenue.

Implementing these ASO tips, tricks, and tools can help you improve your app’s visibility, downloads, and user engagement in the competitive app market of 2023. By staying up-to-date with the latest ASO best practices and utilizing the right tools, you can position your app for success and achieve your business goals.

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Venture capitalist and prolific marketing blogger Eric Seufert shares his insights into online advertising, ATT, Cambridge Analytica and more

by Liz Rustia

Eric Seufert

In the article “Eric Seufert and the online advertising economy” from Contagious, Seufert discusses the impact of Apple’s App Tracking Transparency (ATT) on online advertising and shares his thoughts on what the future holds.

Seufert is a former analyst and marketer who took an interest in freemium business models just as they began to take hold within the digital economy. After jobs at mobile gaming companies – including Rovio, which made Angry Birds – Seufert built a mobile marketing analytics platform, Agamemnon, which he sold in 2017, and now he invests in mobile advertising and gaming startups through his fund, Heracles Capital.

If you want to understand the online advertising ecosystem then you should pay attention to Eric Seufert 😉

In the interview with Eric Seufert, he expresses his support for greater transparency and diversity in the online advertising industry, as well as his critique of dominant players like Facebook and Google. He considers the implementation of ATT a significant development that provides users with more control over their data and is a positive step towards respecting user privacy. Nonetheless, he acknowledges that the true impact of the changes is still uncertain.

Seufert suggests that the implementation of ATT could lead to a further concentration of advertising on major platforms that have their own first-party data, and advertisers may need to be more inventive in their use of data to ensure privacy-friendly approaches, such as contextual advertising. He advocates for a shift towards a more user-centric approach that values transparency and privacy while emphasizing the importance of creating engaging and valuable experiences for users instead of solely relying on data-driven targeting. In Seufert’s view, the industry must evolve to stay relevant and sustainable in the long term.

Seufert anticipates that there will be more fragmentation in the online advertising industry as advertisers seek out new strategies to reach consumers in the post-ATT era. He suggests that this could result in a resurgence of channels like email marketing and direct mail, as well as new opportunities for publishers and content creators who can offer contextual advertising opportunities.

Overall, Seufert views ATT as a positive development for consumers, while acknowledging that it poses challenges for advertisers and publishers in the short term. He believes that the industry will adapt and that those who can effectively navigate the changing landscape will discover new opportunities.

You can read the whole article here.

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Mobile gaming is one of the central pillars of the gaming industry, which shows the evolution of the gaming market and developing technology over the years.

by Liz Rustia

Currently, there are more than 2.6 billion mobile gamers worldwide, and during the last year. It is estimated that these numbers will be larger this year with a massive 12% increase. Mobile gaming has become a multi-billion industry as it has generated a revenue of more than 180 billion US dollars. Most console and PC gamers do not consider mobile gaming as “real gaming” and call it less serious. They have their reasons to think so, as mobile gaming has some limitations like smaller screen, poor graphics and touch issues as compared to PC gaming.

But things are going to change. Now, the mobile gaming industry is progressing by leaps and bounds. According to many gaming industry experts, there are a lot of solid reasons to prove that mobile gaming is the future.

Mobile gaming

Let’s take a closer look at five reasons why mobile gaming has a surprisingly bright future.

1. There Are More Potential Mobile Gamers Than Console Gamers

Assuming that a mobile game becomes popular, it can turn out to be more profitable than an equivalent console game. Why? Because almost everyone in the world owns a smartphone but gaming consoles like PlayStation or Xbox have to be bought exclusively to enjoy the hobby and are thus more expensive from the get-go.

The greater the number of people playing your mobile game, the greater the revenue you can earn via player spending and running in-game ads. Although, this is a high-risk, high-return investment. For every mobile game that does succeed, there are hundreds that don’t.

Despite this risk, many popular console titles such as League of Legends, Diablo, Apex Legends, and Just Cause are coming to mobile soon to capitalize on the growing number of mobile gamers. To give you some perspective, let’s take a quick look at the 2021 worldwide revenue of some of the most well-known mobile games according to Sensor Tower: 

Games

Total revenue in 2021

PUBG Mobile

$2.8 billion

Genshin Impact

$1.8 billion

Pokémon GO

$1.2 billion

Candy Crush Saga

$1.2 billion

The apps above have anywhere from 50 million to one billion downloads on the Google Play Store. Although downloads are a big variable, revenue earned also depends on other factors such as player retention, time spent in the game, the level of gamification, etc.

2. Smartphones Are Getting More Powerful

As this progress continues, developers will be able to create games with better graphics and more fluid controls. And it only takes a couple of years before the power exclusive to flagship phones can be found in cheaper phones as well. This will allow for an increasingly wider user base which in turn leads to higher revenue.

3. Low Production Cost for Mobile Gaming

According to some trustful sources, the cost to develop an average console or PC game is around 1 million US dollars. 

One the other hand, a mobile game with similar visual effects and graphics can be created in less than $500k making it way cheaper than console games. 

The lower price of mobile gaming means that many independent mobile gaming developers can create mobile games on their own, without relying on big corporations. 

Additionally, the time taken to develop a mobile game is 3 hours as compared to 20 hours of console game. So, a developer can create more titles in less time, causing why mobile gaming is the future.

4. Advanced Monetization Method

As we know that the production cost of mobile gaming is very low as compared to PC gaming. Investors can make a great deal of money even if a slight number of mobile gamers buy things in-game.

Since freemium models of mobile games are in demand, we can hope to see enough free-to-play games in the future.

Mobile game developers have recently launched new monetization strategies to monetize their players better. And they were successful. The mobile gaming market’s worldwide revenue share has expanded due to the new monetization strategies, which have also assisted developers in making more money.

To increase the profit of mobile gaming developers and corporations, ad revenue is playing its part sufficiently. Then, there is also the subscription fee for premium products, whose popularity will surely be increased in the future. 

5. Integration of AR and VR in Mobile Games

Augmented reality allows players to do things differently. This means that, for any given set of choices, you can go for the strategies most likely to minimize the risks. It let us play in a multi-dimensional space. In the real world, as we all know, we can move back and forth and up and down and side to side, whereas we cannot usually do this in a game.

AR games can be social. You can share your gaming experience with your friends, for instance. And you can collaborate with them in some fashion. AR is mixing the real world with virtual things that you can interact with, which is especially exciting.

Mobile gaming in its current form is a work in progress. It’s better than what it used to be a couple of years ago, but we’re still nowhere near experiencing it in its full potential.

It will certainly take time for mobile games to look as good as console games. But given the trends, it’s clear that more developers are hopping on board and doing their part to push the boundaries.

 

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The gaming industry has seen tremendous growth in recent years. As technology has advanced, so have the possibilities for gaming experiences and how players interact with their gaming environment. One of the most intriguing developments in the gaming industry is the use of non-fungible tokens (NFTs). NFTs open up a world of possibilities for gaming, creating new ways for players to own digital assets and interact with the gaming environment. This blog article will explore what NFTs are, their benefits, and how they can be used to unlock the potential of gaming.

Guest post

What are NFTs?

NFTs are unique digital asset representations that are stored on a blockchain. They are non-fungible, meaning that each token is unique and cannot be replaced by another. This makes them ideal for use in gaming, as they can represent a variety of digital assets. NFTs are stored on a blockchain, making them tamper-proof and secure. This also makes them resistant to censorship, as all participants must approve any changes to the blockchain.

NFTs are also powered by smart contracts, which are digital contracts that are enforced by code. Smart contracts are used to define the terms and conditions of the NFTs, such as who owns the asset and how it can be used. This allows for the easy transfer of digital assets between players without the need for a third party to verify the transaction.

NFTs transactions are typically made through cryptocurrency, so you will need a wallet, and a wallet with proof of reserve blockchain will be more secure for your funds.

NFT and gaming

Benefits of NFTs

NFTs offer a number of benefits for gaming.

  • First, they give gamers a sense of ownership over digital assets. By owning an NFT, players can have a sense of ownership over a digital asset, which can be used to customize their gaming experience. This can also create a more immersive and engaging gaming experience, as players can customize their in-game avatars, weapons, and more.
  • They can be used to monetize gaming experiences. Players can purchase NFTs with real-world currency and use them to buy virtual items, such as in-game currency or exclusive digital goods. This allows developers to further monetize their games and create a new revenue stream.
  • NFTs provide a secure way to store digital assets. As they are stored on a blockchain, they are resistant to tampering and censorship. This ensures that digital assets remain safe and can only be transferred with the permission of the owner.

NFTs in the gaming industry

NFTs are being used in a variety of ways in the gaming industry. The most common use is in the form of in-game items and currency. As mentioned, players can purchase NFTs with real-world money and then use them to buy virtual in-game items and even experiences. This allows for a new form of monetization for developers; gamers are willing to pay real money for in-game goods.

NFTs are also being used to create new types of gaming experiences. Some games, such as CryptoKitties, allow players to collect and breed virtual cats, while other games like Decentraland allow players to build and explore virtual worlds. These types of games are on made more engaging with the use of NFTs, as the latter provides a secure way to store and transfer digital game assets.

NFTs and digital asset ownership

NFTs provide players with a unique form of digital asset ownership. Players can purchase NFTs with real-world currency and then use them to buy virtual assets. This allows players to own digital assets, which can be used to customize their gaming experience further. This will enable players to feel a sense of ownership over their gaming environment and can create a more immersive and engaging gaming experience.

Plus, NFTs also open up a world of possibilities for developers. By creating digital assets that can be purchased with real-world currency, developers can monetize their games in new ways. This allows developers to create new revenue streams while providing players with a new way to customize their entire gaming experience.

Conclusion

NFTs are an exciting development in the gaming industry. They give players a sense of ownership over digital assets and allow developers to monetize their games in new ways. Additionally, NFTs open up a world of possibilities for creating new types of gaming experiences.

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Apple’s senior vice president of Services, Eddy Cue recently shared achievements of the company’s services in 2022 in an open letter. Saying that 2022 was the “groundbreaking year for entertainment”, the letter stated that Apple services hit 900 million paid subscriptions and App Store paid $320 billion to developers offering digital services and goods since the platform launched in 2008.

by Liz Rustia

Its annual year-end report is published last month, sharing how much money developers have made from the App Store and listed other accomplishments around its Services business.   Developers have earned $320 billion from the App Store since its beginning, but an analyst believes revenue from the platform was down year-over-year in December.

App Store revenue

Tim Cook at WWDC21 on June 7th, 2021.
Source: Apple

Based on the stats provided by Apple, analyst David Vogt believes the report suggests that App Store revenue in December 2022 was likely down 7% to 8%, based on a flat take rate year-over-year. UBS also estimates Apple’s blended take rate in the App Store is between 22% and 24%.

While Apple doesn’t provide any granular context to this headline number, its development on a year-over-year basis can be used as a rough proxy to track overall App Store revenue:

  • Through year-end 2018: $120BN.
  • Through year-end 2019: $155BN (+$35BN from 2018);
  • Through year-end 2020: $200BN (+$45BN from 2019);
  • Through year-end 2021: $260BN (+$60BN from 2020);

With $320BN in cumulative App Store developer payouts through year-end 2022, developer payouts in 2022 are calculated to be $60BN — equivalent to the value of payouts in 2021 and representing a decline in relative year-over-year payout growth from 33% in 2021 to 0% in 2022. In other words: Apple paid developers the same amount of money in 2022 as it did in 2021. Per the chart below, 2022 was the first year since at least 2016 for which annual App Store developer payouts did not grow.

The composition of App Store revenue may change from year to year, which makes comparison difficult. It’s important to note that all of the changes that Apple has implemented to its platform fee — from reducing the fee from 30% to 15% for subscriptions after one year to introducing the App Store Small Business Program — would increase developer payouts as a percentage of total App Store revenue. The fact that developer payouts remained flat from 2021 to 2022 likely indicates that overall App Store revenue growth was weak in 2022 relative to prior years, if not flat or down.

The slowdown in App Store revenue growth can be attributed to the App Tracking Transparency Recession; the degradation of app advertising efficiency caused by Apple’s App Tracking Transparency (ATT) privacy policy has likely resulted in slowing platform revenue growth as app advertisers Apple’s new restrictions on targeted advertising. Last year, an iPhone software update required developers to obtain users’ consent for tracking — a policy known as App Tracking Transparency — and most people didn’t opt ​​in.

The change wiped out billions of dollars from advertising revenue on Facebook, Twitter, Snap and YouTube last year, and the games industry is still grappling with the fallout. Many developers who used to be able to target players most likely to spend big in their games based on their behavior were no longer able to do so.

While Apple expects Services to grow, UBS believes it will continue to be affected by foreign exchange rates, macroeconomic factors such as inflation, and softness in digital advertising and gaming.  But let’s not forget the effect of the pandemic. These figures are comparing Y to Y and in 2021, the World was still in the middle of the pandemic. So, comparing 2022 Apple App Store quarterly results to the same quarter in 2021 will always show a downturn as paid app downloads (specially entertainment apps) surged because of the pandemic lock down and many were stuck at home.  And as what Dmitry Buchman, co-founder of Playrix, creator of Gardenscapes and Homescape said “The market, as you can see, is unpredictable, it is difficult to say what will happen next year exactly. We hope to grow.”

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We’re seeing multiple news reports that Apple is planning for a future with third-party app stores for iPhone and iPad apps. According to report in Bloomberg, in 2024, Apple will allow third-party app stores in Europe. The upcoming Digital Markets Act in Europe could change how Apple deals with third-party apps on its devices.

 by Liz Rustia

Apple 3rd party app stores

The article suggests these changes might only take effect in Europe and that they might not yet impact users in North America or other regions unaffected by this specific legislation. That would also be a departure for Apple, which (with a few exceptions) has largely offered mostly the same features and experience in each operating system and device across regions. That said, many of the specifics about Apple’s plan are likely still in flux.

There are still more changes called for by the Digital Markets Act that Apple hasn’t yet made specific plans to address, though. Regulators have called for interoperability between messaging systems like iMessage, but Bloomberg’s sources say Apple engineers fear that those changes could jeopardize end-to-end encryption and other privacy and security features of the messaging platform that help distinguish it from alternatives.

Another part of the Digital Markets Act would seem to require Apple to allow app developers to include third-party payment systems in their apps. Apple hasn’t decided how to approach this either, beyond the small concessions it made that let reader and cloud-based apps direct users to web-based payments as part of a recent agreement with Japan’s government.

Further changes in that area will likely impact Apple’s bottom line, as, of course, would the availability of third-party app stores and sideloading.

Apple has always been known for taking the lead in technology innovation. In the past, the company’s walled garden of apps and games has left consumers feeling dissatisfied with a small selection of choices. However, with time and advancements in technology, Apple has become more open to third party app developers.

Estimated Apple App Store Sales

Estimated App Store revenue, by CNBC

Overall, though, Apple should be able to absorb the financial impact. The App Store makes up 6% of total revenue, and Europe’s contribution to that is likely less than 2%, according to Bloomberg Intelligence analysts Anurag Rana and Andrew Girard. 

It wouldn’t be the first time Apple had to make major changes to abide by local laws. The company is also planning to use a USB-C connector on the next iPhones in 2023 instead of Lightning, also to meet an EU regulation. In China, the company has made numerous compromises. That’s included using a local provider to host iCloud data and shifting AirDrop settings in a way that made it harder for protesters to share information.

For now, any guesses on how Apple will open iOS to third-party app stores are merely speculative, since we’re still talking about a rumor. And our take on this, yes, it is worth for a discovery.

As what Adrian Hon wrote, “With the news Apple is planning to support third-party App Stores to comply with EU regulations, I see we’re rehashing the old arguments about whether it’s a good thing. To be clear, I don’t only think it’s a good thing – I think it’s *essential* to the flourishing of digital culture, and it’s astonishing how so many people have become convinced otherwise.”

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Mobile gaming is becoming more popular than console gaming as the rise of smartphones and tablets makes it easier for gamers to experience games regardless of where they are and introducing millions of people to new titles. Mobile games are often free-to-play, making them a perfect fit for younger gamers looking for fun short sessions.

by Liz Rustia

What has made mobile gaming so popular?

Mobile gaming is a trend that has grown steadily over the past several years and is continuously expanding. According to Globe News Wire Straits Research, The global Mobile Gaming market was worth USD 119 billion in 2021. It is expected to reach USD 338 billion by 2030, growing at a CAGR of 12.3% during the forecast period (2022–2030). North America will hold a share of USD 80 billion, growing at a CAGR of 12% over the forecast period. At the same time, smartphone ownership grew from 175 to 400 million people during that time period. A decade of double-digit growth for the mobile games market has been fueled by various technological and socioeconomic trends, including:

Cutting-edge mobile technology has become affordable:

The past decade has seen an astronomical leap in mobile technology. Things like 4G/LTE, the latest Wifi standards, and faster, more efficient mobile hardware development have all made their way from the flagship devices to affordable smartphones and tablets. Generational performance and durability improvements brought by these advancements, in turn, have made mobile gaming accessible to previously untapped markets and demographics.

console games v mobile games

Increased virtual presence and a mobile-driven market:

Especially in the past couple of years, there has been an increasing trend of moving from bulky software to lightweight mobile apps for everything we need – finances, work, food delivery, and even stargazing. No other industry has benefited more from this than Mobile gaming. The mobile-driven market has forced developers to create more engaging and content-rich games for their customers. The availability of this diverse array of content has boosted the mobile gaming user base significantly.

Easy accessibility and portability:

Mobile gaming wins hands down in its accessibility and portability. You can play games on a mobile practically anywhere – a distinction that consoles and PCs do not have. In addition, most mobile games these days are platform-agnostic. So, it doesn’t matter whether your smart device runs Android or iOS – you get the same experience everywhere.

The rise of hyper-casual gaming:

Hyper-casual gaming has dominated the reasons behind mobile gaming’s adoption as a lifestyle companion. A trend where the user spends a small amount of time daily playing a game with repetitive levels and gameplay mechanics is often termed hyper-casual. Here, the game is addictive, and the difficulty between each level only changes mildly – so that the user is hooked yet not deterred. Games like Angry Birds, Candy Crush Saga, Subway Surfers, and Temple Run are probably the best examples of hyper-casual games – easy to get into, easy to drop out of, and fun to play.

There’s something for everyone:

Mobile gaming’s rapid proliferation and profitability have caused many traditional game developers to focus on this platform. As a result, the gaming universe in mobile now has the most diverse array of games available for you to choose from. Be it action, strategy, role-playing, puzzle, trivia, word games – if you love a genre, games from it are more likely to exist in mobile platforms than anywhere else. The sheer variety is one of the big reasons mobile gaming continues to rise in popularity.

Mobile gaming has become one of the most popular ways to play your favorite games. Many people think that mobile gaming isn’t as good as console or PC gaming, but nothing could be further from the truth. Mobile games can be just as good, if not better than traditional console or PC games. In fact, many of the most popular mobile games are just as addictive and fun as the best console and PC games out there.

So, if you’re looking for a fun and convenient way to game, then mobile gaming is the way to go. With so many great games available, you’re sure to find one that you’ll love.  And if you’re a developer and you want to get your Android app on the app stores, we’ll help you reach thousands of Android users and earn money from them. Keeping in mind that games are addictive and this helps people spend more time playing a game than watching a movie so keeping the game constantly updated and adding new levels or content can help you gain more popularity in the niche where your game is being played.

 

 

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Hello, friends!

No-code mobile add development

If you’re reading this, you’re probably wondering how to build an Android app. And if you’re in that boat, I have some good news: it’s possible! In fact, there are several tools out there that will help you build your app without any coding at all. These platforms allow developers to create apps with very little coding knowledge and experience. Let’s take a look at them.

  1. Appy Pie – All-in-one platform From NFT generation to app builder that builds apps in five minutes without coding!
  2. Adalo – May not be the cheapest app builder out there – But those who invest in Adalo will find a super-capable, super-flexible and down-right FUN mobile and web app builder at their fingertips without any coding.
  3. Glide – One of the easiest no-code platform and makes any app look beautiful by default and every app it creates is available as a “Progressive Web App”  – meaning it can be used on both mobile and web!
  4. Fliplet – provides ‘drag and drop’ pre-built components that can enable virtually every feature    without a code.
  5. thunkable – Drag-and-drop no-code platform to build native mobile apps 

The ability to create an app or game with very little code means that you can spend time on other aspects of the development process, like design. It also means that you can get your app into the hands of users as quickly as possible and make sure that it’s exactly what they need.

App building is a very technical process. It can be frustrating and overwhelming to build an app from scratch, especially if you don’t know where to start. Fortunately, there are app builders that can do the work for you. The above-mentioned no-code app builder platforms allow users to upload a design file and start building their app without even touching code!

Each of these tools mentioned has its own strengths and weaknesses, but all of these will allow you to create a fully functional Android app without having to write any code! With a little research, having the right tools, and the help from any of the no-code app builders out there, building your dream app is never impossible!

What’s Next?

Are you an Android developer? If you need any help in publishing your app, we’re the team you want to partner with! Shoot us an email when you can.