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Hello, friends!

No-code mobile add development

If you’re reading this, you’re probably wondering how to build an Android app. And if you’re in that boat, I have some good news: it’s possible! In fact, there are several tools out there that will help you build your app without any coding at all. These platforms allow developers to create apps with very little coding knowledge and experience. Let’s take a look at them.

  1. Appy Pie – All-in-one platform From NFT generation to app builder that builds apps in five minutes without coding!
  2. Adalo – May not be the cheapest app builder out there – But those who invest in Adalo will find a super-capable, super-flexible and down-right FUN mobile and web app builder at their fingertips without any coding.
  3. Glide – One of the easiest no-code platform and makes any app look beautiful by default and every app it creates is available as a “Progressive Web App”  – meaning it can be used on both mobile and web!
  4. Fliplet – provides ‘drag and drop’ pre-built components that can enable virtually every feature    without a code.
  5. thunkable – Drag-and-drop no-code platform to build native mobile apps 

The ability to create an app or game with very little code means that you can spend time on other aspects of the development process, like design. It also means that you can get your app into the hands of users as quickly as possible and make sure that it’s exactly what they need.

App building is a very technical process. It can be frustrating and overwhelming to build an app from scratch, especially if you don’t know where to start. Fortunately, there are app builders that can do the work for you. The above-mentioned no-code app builder platforms allow users to upload a design file and start building their app without even touching code!

Each of these tools mentioned has its own strengths and weaknesses, but all of these will allow you to create a fully functional Android app without having to write any code! With a little research, having the right tools, and the help from any of the no-code app builders out there, building your dream app is never impossible!

What’s Next?

Are you an Android developer? If you need any help in publishing your app, we’re the team you want to partner with! Shoot us an email when you can.

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Once you have finally decided to develop a mobile application for your organization, the next step is to find the right team that caters to your project idea effectively. Many app development companies like DianApps, have stepped forward to provide extraordinary services and have established brilliant communication with the business community.

by Amara from DianApps

In a nutshell, there are billions of audiences actively engaged in mobile applications. Therefore, the scope of accelerating your business app is highly demanded to drive success. And why not? Mobile app development services for iOS and Android has helped companies reach customers worldwide and increased their ROI extensively. But you must keep in mind one crucial factor i.e. how to turn your app idea into a successful mobile application. As the competition amongst software companies is increasing it might lead to the wrong selection and failure of your app idea.

Although the process of skyrocketing a mobile application may seem simple and easy to implement, there are several steps required to tune your app idea into reality. To put it simply, a lot of work is required to shape and launch your app perfectly. Therefore, it is said that getting the kind of mobile app for your business can be challenging. Thus, it is important for you to find the right app development company by focusing on a few factors such as experiences, market reputation, a huge database of successful projects, and a plethora of successful clients.

In this regard, DianApps is the brand to choose as it holds years of experience, strong market recognition, and has delivered many successful mobile application projects across the globe. Below we have mentioned a few tips provided by the company that replicates how they help businesses develop an application. So, let’s check that out!


Tips for Tuning Successful Mobile Applications:

1.    Make a feature list.

Begin your concept by taking notes; jot down anything that comes to mind. If you write your concept down on paper, it will help you categorize it and focus on it. This will make it easier to convey to your developers, co-founders, or designers. However, before you discuss your concept with them, you need first have them sign a nondisclosure agreement, and the list should be written in an easy-to-understand format.

2.    Evaluate the market.

After you have completed the feature list, conduct market research to find the most recent industry trends and demands. Make certain that your concept is original and that there is no identical software on the market. Even if there is a comparable app, research it, read the reviews, look at the feedback, and see what additional you can offer the people. This will allow you to better study the industry and design an app that meets market demands.

3.    Determine your target audience.

Businesses will be able to comprehend potential clients after conducting market research. The most crucial thing, though, is to identify the consumers who will use your app; they will determine whether or not your app is successful.

4.    Brand idea

After you’ve established the concept and conducted market research, it’s time to establish a name and cultivate a brand image. You can approach experienced developers who, with their talents and understanding of their sector, can assist you in deciding on a name.

5.    Development

Many large corporations have in-house developers to build their applications, while those without in-house flutter app development services can outsource their work to a reputable app development company. Once the app has been created, it must be tested with potential clients. Demonstrate and explain how it works.

6.    Begin marketing to the target audiences.

This is the most important element of any app’s ability to create traffic in its area. Look for social media event groups where you can exhibit and market the app, and you will be able to identify the flaws of the software and try to change it as needed.

Over to you:

If correctly designed, mobile app development may be a tremendous source of cash for your company. If you have an idea, don’t be afraid to convert it into a reality and begin working on it.

DianApps believes in quality work and client happiness, thus they provide their customers with a variety of customizable pricing methods. Their clients are free to choose the finest alternative for their specific company needs. With the company’s renowned strategy and planning, the team collaborates with world-class branding and digital design experts to make them the top app development company. We develop attractive and engaging designs that are only matched by the intuitive and inventive user interfaces on which they are built.

From providing consultation to cross-platform development services, the company has everything prepared for you. So, make your app idea into a successful mobile application with the best & noteworthy mobile app development services seamlessly.

Authors bio– Amara works with the editorial team of DianApps, a leading company offering website development company. Exploring the latest technologies, reading about them, and writing her views have always been her passion. She seeks new opportunities to express her opinions, explore technological advancements, and document the details. You can always find her enjoying books or articles about varied topics or jotting down her ideas in a notebook.

China publishing

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China is the largest mobile market in the world—so it’s no surprise that more and more developers are targeting this market with their apps.

China publishing

Key publishing requirements

Here are some of the most important things you need to know:

  • You need a Chinese company as your publisher if you want to sell your app in China; otherwise, it will be rejected by the government
  • Your app must comply with Chinese laws and regulations; if not, it will be rejected by the government
  • Your app must not contain any content that is illegal under Chinese law; if not, it will be rejected by the government

So, in order for your app can be published in China, you’ll need to register it with the government. This process can be time-consuming—and sometimes expensive—but it’s worth it if you have big plans for your app. And good news is, we can help!

One thing you’ll need before getting started is a Software Copyright Certificate (SCC). It verifies that an app is original and its source code has been legally obtained. This certificate must be issued by a local authority or agency that oversees software copyright laws in China.

Requirements for gaming apps & other special requirements

Next, if your app is a game, it needs to be registered with the Chinese Game Registration Number (GRN / ISBN), which is a unique number assigned by the Ministry of Culture for each game title in China. You can obtain this number from the Ministry of Culture website. Additionally, if your game includes voice acting or music written by Chinese citizens, it must be registered with the State Administration of Press Publication Radio Film & Television (SAPPRFT).

Finally, if your company or business entity isn’t registered in China yet, you’ll need to register as one before publishing any games.

While this process isn’t difficult, it can be confusing if you’re unfamiliar with Chinese regulations. If you’re looking to publish an Android app in China, here are some tips that will help you get started:

1) Find a company that specializes in helping foreign businesses enter the Chinese market. Who has the experience helping companies enter the Chinese market and know how to make sure that clients’ apps comply with local laws.

2) Make sure your app doesn’t contain any content that might be considered offensive by Chinese standards (this includes content related to politics or religion). If there is any doubt about whether or not something should be included in your app, consult with someone who is familiar with local laws.

If you’re looking to enter the Chinese market, we are here to help. Our team has years of experience publishing apps to the Chinese market and can guide you through every step of the process and having them approved by the government. This can be a fairly complex process, but we’ve done it before and we’d love to help you out.

UK Consumer Market Games

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The UK consumer games market reached a record figure of £7.16 billion in 2021 – growing by 1.90% from the previous record of £7 billion recorded during the height of the Covid-19 pandemic in 2020. Compiled with the support of our data partners ABC, The BFI, GfK Entertainment, Kantar, OCC, Omdia, Nielsen and NPD – alongside analysis from Ukie’s insight and innovation team – the valuation provides a detailed examination of the size, scale and make-up of the country’s consumer games market.

UK Consumer Market Games

This valuation covers the following:

How much money was spent on game hardware in the UK in 2021?

Game hardware spending

Game hardware sales grew by 17.4% year on year to reach £2.66 billion in 2021 – further increasing upon the record total seen in 2020’s consumer valuation.


How much money did consumers spend on video game software in the UK in 2021?

Software spend

The consumer game software market was valued at £4.28 billion in 2021. This means that spend declined by 6.32% in comparison to 2020, but has grown 11.4% in comparison to a £3.84 billion total from revised 2019 figures. Mobile game revenues held steady at £1.46bn with the market less affected by the lack of major new releases that hit both the console and PC market. Spend on digital console games reduced by 5.59% to £1.65 billion, with digital PC revenues down by 7.02% to £620 million.


What did UK consumers spend on video game culture in the UK in 2021?

Spend on video game culture continued to grow in 2021, increasing by 13.8% from 2020 to reach a total of £226 million. Revenue in the Books and Magazines as well as in the Streaming & Game Video Content categories also both grew. While sales of Toys & Merchandising were the biggest factor in the growth in games culture spend.

Melissa Symonds, executive director of UK Toys at NPD said “Video and digital game-related toys have seen consistent double-digit growth in the UK for the last three years and are now 5% of total UK toys sales”

Dr Jo Twist OBE, CEO of Ukie, continued: “The UK consumer games market has consolidated effectively following significant growth during the Covid-19 pandemic. The UK is a nation that loves its video games, and we should be proud of the positive contribution this sector makes to the economy, to our culture and to wider society.”

Eager to learn more on the UK Consumer Games Market valuation? View the full report here.



NFT Marketplace

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The world as we know it is being reshaped by NFT and Cryptocurrencies. This influence can be seen in the development of mobile gaming applications. Free-to-win, play-to-win, and pay-to-play game styles have traditionally defined mobile gaming. These models were made for entertainment reasons only, with no financial incentives for the players.

by Liz Rustia

NFT Marketplace

Game makers are focusing their efforts on monetizing their games as Blockchain technology emerges. In a single month in 2021, total NFT art sales surpassed 1.5 million pieces of art. To top it off, Asia has the highest adoption rate of non-fungible tokens (NFTs), with the most valuable NFT worth more than $91.8 million.

What is NFT Marketplace App?

In recent years, millennials have taken advantage of the market even more. According to Colormatics, “Most people interested in NFTs (14%) are between 18 and 24 years old,” the article said. Over the next 25-34 years, 8% of participants will be interested in NFTs.” In 2022, NFT is expected to become a multibillion-dollar market, enabling entrepreneurs to start their own businesses.

A marketplace is required for assets or items to be listed, sold, and purchased. Similarly, NFT Marketplace is where creators from all around the world offer NFTs for sale. Buyers and sellers register to give the hosting market a trading platform. NFT marketplaces can be offered via mobile apps for a smoother and more convenient experience, as Millennials frequently utilize mobile apps.

The NFT Marketplace application development process begins with a development decision that requires you to choose between starting from scratch or starting with the NFT Marketplace white label. Also, when creating an NFT market application, you need to decide which blockchain network to choose and budget your project. Finally, you can contact NFT Marketplace application developers in the US, Australia, etc. Then discuss the application development project for the Marketplace.

NFT Marketplace application development follows a normal application development cycle. The minimum cost of developing an NFT Marketplace application in 2022 depends on the requirements of the client and the complex features associated with it. On the other hand, due to the integration of blockchain technology, the cumulative cost will fluctuate.

Specific properties of NFTs:

  • It is not possible to split NFT tokens into smaller denominations.
  • Every unmistakable token has an owner; the feature is easy to prove.
  • Non-interoperability. NFTs are not the same, so it is inconvenient to exchange them as popular cryptocurrencies such as BTC and ETH.
  • NFT tokens can be used to purchase many cryptocurrency exchanges. NFT owners benefit from improved trading platforms because their options are virtually limitless.
  • Interaction with numerous blockchain ecosystems. NFT generation for digital collectibles is possible in several standards, ERC 1155 and 721.
  • You can trade NFTs with a non-stop system. This is why liquidity is so high. A large group of customers may be interested in buying or selling these NFT tokens.
  • In the minds of many people, an NFT platform represents the complex mechanics involved in manufacturing, manufacturing and manufacturing. There are endless possibilities and changes in this space. This is a great place for creativity.
  • Developers can apply a variety of special features that cannot be changed once started.

Each non-replaceable token is a core digital asset with a unique metadata suite. Many artists and collectors can digitize their work and participate in e-commerce by symbolizing their products. NFT Marketplace acts as a regular retail store or auction platform. Give a few examples to better understand. The most famous examples of NFT are:

  • Original digital artwork
  • Digital collector
  • In-game items
  • Domain
  • Music song
  • Video
  • NFT Art Program
  • Creative writing
  • Unique shoes
  • Cartridge
  • Tickets / coupons

These are great examples of NFTs. If you own it or are looking for a specific product, you know where to look. Now, let me guide you through the evolution of the NFT market.

Marketplaces as Buyer’s

The NFT market is built with a simple approach that anyone can understand. It’s like an online marketplace for shoppers with the process below.

  • Users will need to create an account or log in with their existing credentials to register for an account.
  • After logging in, users are required to set up their crypto wallet to hold digital assets. The wallet connects the accounts of websites and exchanges. Some wallets are compatible with as many chains as possible.
  • Users need to transfer funds to their wallet and once the digital currency is stored in the wallet, they can start trading.
  • NFTs can be purchased at fixed prices or at auction prices provided by the seller whereas the purchase of digital assets involves gas fees and market fees based on the supply and demand forces of the business world.

 Marketplaces as Seller

 NFT marketplaces provide different features to the sellers as compared to buyers.

  • Sellers can import existing collections from different platforms making their trade flexible.
  • Marketplace for sellers is more like a central space of collecting, controlling, organizing, and designing NFT’s for trade and exchange.
  • Sellers fill in essential details like NFT price, key metrics, token allocation (proving buyer’s ownership and authenticity), and NFT category (image, gif, or video).
  • Sellers mention the Payment method they accept and lists sale on the market.
  • On the marketplace, Sellers can select from time auction (runs for specific time frame), unlimited auction (seller can stop auction anytime), and the fixed price selling.

Developing an NFT marketplace app for your retail business or other businesses is crucial. You should choose the top mobile app development company to receive well-coded, simple-to implement, and bug-free software.

You must ensure that your marketplace app can handle heavy demand when creating it. One of the most important advantages of NFTs is that they can be used on a public blockchain. However, your marketplace must be able to accommodate large crowds. When deciding which blockchain technology and architecture would best serve your objectives, the number of transactions per second and settlement speed are critical factors to consider.

These days, buying and selling NFTs has never been easier there, and there are many good marketplace apps available on Android and iOS platforms. Axie Marketplace, Rarible, and OpenSea are some of the best apps that you can explore and use on the NFT Marketplace. They all have their own features, so you can use them to decide for yourself the best market app.

NFT marketplaces are your path to start investing in digital assets, collectibles, and art, but there are lots of options out there. Be sure to choose one that suits your buying and storage needs based on the type of NFT you’re after and the crypto you’re interested in using for transactions.

Casual or Hypercasual?

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Casual or Hypercasual?

It’s been a while since Hypercasual became a genre that was big enough for the mobile gaming business to talk about. Although this was the case, most people looked at Hypercasual games and the whole Hypercasual ecosystem like a “phase” that was going to collapse at one point. The reason, of course, is that the look and feel of those games were inferior to other games on the market according to the general expectations from mobile games. So, when COVID-19 fueled the entire gaming business throughout 2020, Hypercasual was expected to be affected the most by the world returning back to normal in 2021 because of having games that mostly rely on the number of downloads with ridiculously low LTVs.

However, having a ridiculously low LTV also means having an equally, or even more, ridiculously low CPI which brings a lot of downloads along with it! At the end of the year 2021, the year that followed one of the biggest surges in mobile gaming, Hypecasual was the only genre that grew in downloads with a 15.4% YoY growth.

The growth of Hypercasual games

 This is just a piece of summary that the Deconstructor of Fun just released. With the help of Sensor Tower data, they have divided the casual game into seven genres: Puzzle, Hypercasual, Arcade, Tabletop, Simulation, Lifestyle, and Geolocation. These genres are then further divided into sub-genres allowing to compare similar games (in terms of features and to some extent audience) to one another.

As a whole, Casual Games stand for 80% of all mobile game downloads and 35% of In-App Purchases. Hypercasual games alone are estimated to generate $3.4B in ad-monetization revenue.

To read the whole report, please click here.

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Smartphones quickly went from expensive and exciting new technology to a regular part of everyday life. Today we find it strange for anyone to leave the house without their phone. From hospital waiting rooms to theater lobbies (back when they were open anyways), people staring at their phones is a normal sight, and mobile internet usage is ubiquitous.

by Liz Rustia

Mobile Internet Usage

For website owners, that means it’s past time for your website to provide a good mobile experience.

In 2016, for the first time, mobile internet usage surpassed computer usage. And the trend has only increased in the years since. Over half of all website traffic worldwide now happens on smartphones.

You’ve heard it before by now, but we’re saying it again: your website needs to be mobile friendly. 

Here are three, cast-iron reasons to go responsive.

Mobile users buy more

Mobile is convenient. There’s little load time, no waiting around for devices to start up, and, as the name suggests, it’s mobile. Mobile-friendly sites can be accessed from pretty much anywhere which helps with impulse buys. People aren’t hanging on to the idea of purchasing when they get home on their PC – they want to do it now! Accessible websites enhance the customer experience. The better the experience, the more likely they are to purchase – and the stats back that up.

On average, 15% of desktop users make purchases at least once a week, whereas 35% of mobile users make purchases at least once a week. If they hit a website that is hard to navigate on mobile or doesn’t feel intuitive, they’ll take their business elsewhere – and with the power of mobile they’ll be making that purchase with your competitor in about 30 seconds.

It’s cost effective

Responsive website design ensures that webpages adapt to the device it is being viewed on to ensure a consistent structure and experience. This is important because without responsive design sites either look outdated or will load different adaptations which increase the design and maintenance costs.

More so, it massively improves search engine optimization which will make a huge difference to the marketing budget. Almost 60% of Google searches are made on mobile phones, so Google doesn’t like websites that are not mobile-optimized and punishes those sites by pushing them down the search results.

Social media advertising also benefits from improved efficiency and efficacy from mobile optimization. Take Facebook, for example. Over 90% of Facebook users access the service with a mobile device.

Social media is a time-filler; when people are commuting, waiting in line, avoiding the advert break, or enjoying an antisocial lunch to get away from Brian who hasn’t stopped talking about his latest muscle car restoration project – we get it Brian, you build cars as a hobby – and the mobile phone is an easy and readily available distraction.

So when people are clicking your links on social media, they want to travel seamlessly to a site that doesn’t look like 2004 threw up on it.

User experience

User experience is everything these days. A positive experience is accessing an intuitive site that doesn’t require users to pinch and zoom to find something or build up frustration trying to navigate to a page the user knows they can get to in a single click on their PC.

Frustration will send visitors to mobile-optimized competitors and the chances of winning them back are slim with Google figures showing that 61% of users are unlikely to return to a site they found difficult to access.

Google standards dictate that a webpage should load in two seconds. A responsive site can do that; a desktop site loading on a mobile device has no chance.

Those are just three basic reasons to invest in a responsive, mobile-friendly website. If your website isn’t responsive, just think about now. Having a mobile-friendly website is no longer optional. If your mobile visitors don’t have a good experience on your site, you’ll drive away a huge portion of your traffic (and hurt your search engine rankings in the process).

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A mobile application is the most effective approach to reach your target audience, grow your customer base, improve sales and income, and outshine your competition. Launching an app is no joke, as competition is fierce for all verticals. According to International Business Times, the App Store receives over 1,000 app submissions every day. Studying your competitors is essential when developing your overall app store optimization strategy. According to App Radar, a whopping 70% of mobile users utilize search to find new apps. Furthermore, 65% of all downloads occur directly after a search. According to Business of Apps, the Apple App Store has approximately 3.6 million iOS applications, and the Google Play Store has over 2.39 million Android apps. App store search is quite evidently the most common method for discovering new apps.

by Liz Rustia

If your app isn’t visible, people won’t click through to download it. Therefore, increasing the visibility of your app in the app store is essential for distinguishing your brand from the competition and growing app download rates.

ASO, or generating and optimizing content, is the key to success in these stores. Such efforts improve app store positioning: the higher an application’s score, the more visible and popular it is among consumers. Increased attention leads to improved conversion and more organic downloads; therefore, more substantial popularity is good.

But first, keep this in mind.

It’s vital to enhance the product itself and make it appealing to consumers before focusing on optimizing your application or picking good visuals. As a result, concentrate on product quality. Stability and appeal are the most critical aspects of quality.

The app should also be well-designed, increase user involvement, and meet user demands. One of the most crucial variables determining the application store’s ranking is user rating. Users are more likely to write good reviews and promote the application to others when they get it for free. As a result, there are more organic downloads.

The better the number of positive reviews, the more visible the app is on the App Store. Of course, other aspects, such as the number of active app users and their general maintenance level, impact the statistics. However, the more solid the application, the better it is to begin ASO efforts.

So how does App Store Optimization work?

The main objective behind optimizing your content is to increase listing traffic and organic downloads. To put it simply, App store optimization = traffic+conversion. The higher you rank, the more exposure your app will have to potential new users. It is of prime importance to understand your users to use these insights while preparing your ASO content.

The discovery of apps is directly related to the ratings of the app. For ratings to be high, the quality of the app is a deciding factor for the same, making it very important to optimize one’s content.Asking users to leave a kind review at the right time is also important. This also helps determine the pattern of how users are finding your app and engaging with it.

In short, App store optimization(ASO) improves business and helps generate more downloads at a lower cost.

Top 8 App Store Optimization (ASO) Strategies for 2022:

  1. Understanding User Behavior

According to Forrester, app store searches are among the most prevalent methods to discover new apps, accounting for 63 percent of all app downloads. Therefore, you can start by investigating the target market and audience and finding out what they need and how they act. Understanding your users allows you to gather the information that might aid in creating app content. You must figure out why they’d use the app, how they’ll discover it, what language they speak, and so on.

  1. Working on the Right Title for your App

Your app title on Google Play Store can be 50 characters long and 30 characters on the Apple App Store. Using keywords in the app title that have the strongest ranking weight is the first step in app store optimization. Use words in your app title that are relevant to your app, that is easy to read, simple and unique.

  1. Optimization of Keywords / keyword research

Optimizing keywords means increasing your visibility for relevant keywords that visitors are looking for. 70% of Apple App Store visitors, for example, use the app store to find new applications. Furthermore, 65% of downloads occur only after a search.

In ASO, properly chosen keywords guarantee that your app gets indexed as a search result for individuals seeking a certain kind of app. These are picked based on how well they represent your app and its features, as well as the latest trends in app store search engines.

Performing research to identify the best fit keywords is the second step in app store optimization. To help you determine what keywords your app should be found with, the following aspects need to be considered:

  • Main features of the app or game
  • App category
  • Benchmark the competitor apps
  • Synonyms describing the features
  • Commonly used terms in the app category
  • Not all AI recommendations are bad. For your first set of keywords, various App Store Optimization tools are available. For example, App Radar provides tailored keyword suggestions.
  1. Optimizing the App’s Description and Product Page

It’s essential to optimize your app product page or app listing in addition to your keywords. More than 50% of users make choices based on first impressions; therefore, app names, app descriptions, and screenshots, among other things, should all be optimized regularly.

The app’s description should focus on targeting the customer base. It should spur potential customers towards downloading the application.

Even with the 4000 character limit for your long description, keep in mind that you only have 252 characters before the rest of the description gets truncated with the “More” link. Keep an eye out on word count to avoid keyword stuffing in case you plan on repeating keywords for the Google Play ASO, as it may lower your positions in search results. Keeping that in mind, keep your pitch short, informative and easy to understand to make sure that the user knows your app is worth downloading.

  1. Prepare App Screenshots & Videos Preview

App screenshots and videos give you an opportunity to demonstrate the functionality of your app or mobile game to the user. Screenshots capture attention. Use them to tell people how your app can help them.

According to, 85% of the US audience views videos online, with over half watched on mobile. As a result, including a video on an app store page may help increase conversions. For example, include a video demonstrating the app’s operation or a sneak peek at the gameplay. Videos for app previews may be up to 30 seconds long.

  1. App Listing and Localization

Localization is another important for app store optimization. This is the practice of adapting your app listing and visuals to appeal to target regions. Using existing metadata, keywords, or screenshots, you can translate them into other languages. This is done to give customers a more personalized experience. There are App Store Optimization tools, localization, and translation services for the same.

Do not forget to translate CTAs in the screenshots when localizing your app page. In case you plan to cater to a local area or market, it is essential to modify the content as per the localized market. Changes in the communication of the brand, audience language, screenshot captioning, etc. will need to be made so that it becomes easier to reach out to the local audience. Adoption and conversion of your app will boost, as more customers will be able to find the app in their native language.

  1. Increasing Positive Reviews and Ratings

ASO’s success relies heavily on feedback, and both Google Play and Apple consider users’ comments and reviews. According to Apptentive, 90% of customers believe star ratings to be critical when evaluating apps. Furthermore, 79% of users look at ratings and reviews before installing an app.

However, besides ratings and reviews, regular updates and external advertising, such as app store ad campaigns, might help you rank higher in the app store. The higher the ranks, the more relevant an app looks to be, and the better the rating.

Hence, reviews are essential parameters for the App Store ranking system. In addition, potential consumers are influenced by user reviews and ratings while deciding whether or not to download your software. Therefore, giving timely responses to customer feedback can help you earn your present app users’ confidence.

  1. Paid Visibility Combined with Organic Growth Can Be a Winning Combination

The paid promotion has become critical for developers attempting to compete in the app stores. For example, you may boost traffic to an app listing by presenting it to consumers searching for relevant phrases through paid marketing like Apple Search Ads and Google Ads.

Consider it like bidding for a spot at the top of a search engine results page. As a result, your app may index terms quicker, thanks to increased visibility from sponsored networks. Furthermore, the clicks and downloads generated by the adverts contribute to organic growth and indexation. Thus, sponsored marketing might result in additional downloads even if consumers do not see the commercials.


Developing a mobile app with the best possible features is definitely important for an app publisher. But, performing app store optimization is as important as development as this process allows developers to show their app to more people. Submitting your app to the app store and play store is not enough. The effective marketing strategy will help you grow your app’s downloads and generate the revenue you have planned for. The process of app store optimization is never-ending.

You can’t just perform keyword research, create a description for your app, post a few images, and then forget about it. To get long-term outcomes, you must develop and implement an ASO strategy. Therefore, it is imperative to understand your users, concentrate on their experience, and measure and improve your ASO.


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Up until 2 decades ago, no one would have thought that a mobile phone could evolve to become the next big thing. Cell phones and telephones were primarily used as means of communication, which gradually transformed into smartphones that have now changed our lives.

by Vitaliy Shkura

Beginning from voicemails, mobile phone manufacturers realized that the possibility of integrating other technologies and features to diversify their functions. Rapid technological advancements incorporated several features into cell phones. And today, there are over 2 million and 2.56 million apps available on Apple Store and Google Play Store respectively. The increasing demand for smart, technologically based innovative solutions is creating a need for more applications to further assist people in their lives.

The team suggests that the growing trend in building smartphone apps will propel its development in 2022. The technologies that were a big thing yesterday are now mainstream. And like always, new advances will maintain the pace of rapid evolvement, devising technologies that every company wants to pioneer.


Super Apps Building a Way Forward

Super apps are taking the digital world by storm. It’s an application for mobile phones that is designed to offer numerous services in the same interface. Its versatility eliminates the need to download multiple apps on mobile devices, making itself an all-rounder of services.

Why would one NOT want an app that gives people the luxury to perform different tasks through only one app? Who would NOT want to avoid the hassle of managing different passwords on different apps? This is exactly what makes the Super apps so Super!

A super app Careem, based in Dubai is a widely used ride-hailing application. People can avail numerous services like Car, Bike, Hala Taxi, Food, Shops, and Delivery. Careem’s CEO and co-founder Mudassir Sheikha said, “We can build more businesses on top of it. We will build some verticals ourselves, but we are also building a framework upon which others can build upon our platform, so we are not the only source of innovation.”

Super apps like Careem have created much ease in people’s lives, especially in the post-COVID era where their advantages became more evident.

Mobile Apps and Artificial Intelligence

Mobile applications have a lot to owe artificial intelligence and machine learning. A lot of applications are based on AI. Implementation of artificial technology generated trends like algorithmic trading, static image recognition, predictive maintenance, and automated geo detection, which are something to watch out for in 2022.

Apps like Cortana, Alexa, and Siri are now conventional thanks to machine learning and AI. Businesses today look forward to implementing AI to boost their operations and give maximum satisfaction to customers.

Here, one cannot overlook how fast video communication facilities reduced the distances between two people living in the far corners of the world. The usage of video calling, video conferencing, and video sharing features boomed in the aftermaths of COVID-19. Video communication, in the future, is expected to be influenced by AI to improve its features as it has done to video conferencing today.

Video Communication Facilities

Video-link platforms, especially during the aftermath of COVID-19, have provided great help in reducing the distances between self-isolated people. It has become a means of effortless interaction. Not only families, but it has also connected clients, colleagues, and company management with each other.

Working remotely was not even considered a possibility before this. Video communication applications have helped in prevailing the Work from Home culture. The rapid development of applications for video calls is high on demand and it is expected that this may continue even after the pandemic becomes a thing of the past.

Some of the widely used video communication apps are

  • Zoom
  • Google Workspace
  • TeamViewer
  • Webex Meetings
  • GoToMeeting
  • Me

3D Graphics – Enhanced Aesthetics with Improved Technology

3D is a step ahead of 2D. Say goodbye to traditional techniques of design and introduce yourself to 3D software that eliminates human errors.

3D product modelling helps you to design and make products using software like CAD.

The applications of 3D graphics have a lot to offer. From 3D animation, visualization to 3D printing, this software has remarkably improved quality and design. The mobile phone industry is using 3D graphics to further refine their work to finer details with the help of 3D modeling.

Virtual Reality

Virtual reality, aka augmented reality, is now being used primarily by science, the gaming field, and healthcare. Virtual reality applications are developing at a faster pace using virtual reality technology.

Many companies, including Apple, invest in VR technologies. The first production of VR glasses encouraged developers globally to cover more spheres of a human’s life with VR technology.

Android buddies

Visualization with benefits

The right visualization can transform even the most mundane and monotonous information into something intriguing. One of the most significant things that visualizations provide is the portrayal and development of one’s emotional response and its representation in our brain.

Visualization in the world of technology has less to do with improved aesthetics and more with the transfer of information flow. Visual delivery of information ignites one’s immigrations and emotions, which makes recognition and comprehension a possibility.

Countering disinformation amidst media manipulation

The advent of mass media in the 21st Century has its cons.

Exposure to false information, rumors, and unverified news has distorted the truth. Internet users who come across bits of information on social medians and mass media, often get suspicious of certain news.  Catchy taglines and bold headlines make their article so convincing that made are tricked into believing them.

To prevent this, developers of social networks and mobile apps have started to generate algorithms that separate the fakes from the truths. Meanwhile, media platforms devise approaches to hide fake news that can be misleading for the general public.

Optimizing cross-platform app development

One of the most beneficial mobile app development trends of 2022 has to be this one.

It has become tremendously popular this year and is expected to dominate in 2022 and further beyond. The giant IT firms like Pinterest and Facebook also apply this approach of optimizing apps to make them run on different platforms. Doing this not only improves user experience but also enhances efficiency across different OSs.

Security and anonymity through facial recognition and biometric verification

Biometric verification and facial recognition were designed to identify mobile users through their fingerprints or facial technology. These developments have redefined security for mobile apps. Online payment methods like Google Pay, Apple Pay, and PayPal use this technology to recognize users to provide them with security and next-level protection. Through efficient blockchain technology, contactless mobile payments have been more reliable. This is why blockchain technology is the future.

Design trends in app development 

An app is never too modern until it looks modern.

App designers understand the importance of keeping up with the hottest app designs. Graphic design trends help us interpret what has been used in the past, and which unique style indicates innovation. These trends boost user experience through its in-app gestures. Gestures like swipe, tap, rotate do not take much time either.

The above technologies are already in the pipelines of production and are expected to be further developed in 2022. However, one should not forget that technology knows no bounds, and it’s possible that new technological advancements might not be so predictive.

About the author:

Vitaliy Shkura

Product Manager

Over 6 years of experience in marketing. Specializes in promotion and advancement of own projects in the iGaming niche. Currently operates a team of 30+ people.

Writing tips

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The mobile app industry continues to grow with each year and the latest data indicate that 87% of smartphone users spend time using different apps. In 2020 alone, 218 billion apps were downloaded from Google and Apple stores, meaning there is a market out there for any type of app.

by Jessica Fender

Writing tips - content for mobile apps

(Image source:

Whether you develop a free-to-play mobile game or a mobile app for your business, creating engaging, original content for it is critical. Writing announcements, blog posts, and news articles that can be integrated into the mobile app is a challenge in itself.

You are working with less pixel space and limited data caps, meaning that your approach to content marketing needs to be appropriate for mobile devices. Let’s take a closer look at what you can do to create engaging content for your app and retain your users for longer in 2022.

What Do We Consider Engaging Content for a Mobile App?

When we talk about writing content for mobile apps, what are we referring to? Mobile apps are inherently closed systems and their content depends entirely on the team behind them. This gives you unprecedented freedom in determining what kind of information you want to present your users with. The content types usually considered “mobile-friendly” are:

  • GUI elements (graphical user interface used for app navigation)
  • Functions and features of the app (its intended use scenarios)
  • Custom content (news blurbs, short-form blog posts, announcements, etc.)

Depending on your background and skillsets, you may want to use a reliable writing platform such as Authors Reward to outsource your mobile content writing. Doing so will allow you to fully focus on maintaining and developing your mobile app instead. However, keep in mind that you should still be in charge of planning, publishing, and optimizing said content. With that, let’s jump into how you can develop a solid mobile content writing strategy.

     1. Decide on your Target Demographic

To get a better understanding of how you can write better content for your app, you need to have an idea of who is using your app. According to published findings, more than 25% of today’s smartphone users are in China, with the Asia Pacific making up 55% of global smartphone users. People in Asia, Europe, and the US will have drastically different expectations from the content which appears in the mobile apps they use.

This goes for blog posts, advertisements, calls to action, and even UI elements. Start your content writing process by deciding on who your audience is. Factors such as age, gender, nationality, career choice, and familial situation can be used to determine that. Once you know who you are writing content for, it will be much easier to cater to a specific user profile.

     2.Adopt a Short-Form Content Approach

Given that mobile devices such as smartphones and tablets have much smaller displays than personal computers or laptops, this needs to be considered. You need to say more with fewer words when it comes to mobile content. With that, you should limit your word count on whichever type of content you are about to write beforehand.

For example, if you want to write blog posts for mobile users to read occasionally, don’t go over 600 words in length. Your UI elements will also be limited by their pixel count, so make every word count. A good idea is to rely on Google Keyword Planner to find trending keywords that you can use in your writing. This will help your mobile app’s search ranking and present users with familiar words and phrases to interact with.

     3. Rely on Calls to Action for Navigation

We’ve mentioned calls to action several times by now, but what are they all about? CTAs are a type of content commonly used in marketing. They represent short phrases that are intended for users to do something after reading them. A call to action that says “Click here for 20% off” should encourage a user to click on that link and receive a discount.

You should find creative ways to implement calls to action into your mobile app to direct users into different features and functions. This is especially useful if your target audience consists of millennials and students who spend time engaged in paper writing. Students can buy essays online to get academic papers to proofread and edited by professionals who can finish a writing assignment quickly.

These kinds of users won’t dally in your app without a clear course of action and will look for a more engaging app elsewhere. Use calls to action to avoid that and retain your audience for longer.

     4. Use Visuals Sparingly to Increase Load Times

Mobile app usability is all about speed and low bandwidth requirements. Presenting your users with text-only content won’t help you keep them around for long. Mobile users want to see flashy visual content which will capture their attention for longer.

However, that same content can cause your app to load more slowly and require more data to be downloaded. You must optimize your multimedia properly before integrating it into the app. You can pair your writing content with visuals by baking in catchphrases, sales pitches, and calls to action into images, videos, and animation. Use rich visuals sparingly to keep the focus of your app on its primary usability rather than unnecessary visual clutter.

     5. Test your Content for Usability Before Publishing It

Finally, you should make content testing a part of your mobile content writing strategy. You can never know how content will appear on your mobile app until it’s integrated into it. The same infographic or animation may appear differently on smartphones and tablets for example.

You also need to take Android and iOS differences into consideration since building apps for both operating systems varies to an extent. If your content appears compatible with the existing mobile app framework, don’t hesitate to schedule it for publishing. Rushing into publishing new content without testing it however may backfire, so avoid it if at all possible.

Wrapping Up

As you can imagine, writing content for your mobile app involves more than “writing”. Your mobile app is an amalgamation of various features, code, and functionality – written content is only an element of the whole product.

Be that as it may, writing good copy for your mobile app can increase its appeal and bring in more users. Take the tips we’ve discussed into consideration and outsource your content writing if you don’t have a dedicated copywriter. Once your content is live and users react to it, you will have ideas on how to create more content based on feedback.

Author’s bio. Jessica Fender is a professional content creator, copywriter, and editorial manager on Paperangel. Her experience in digital marketing and professional development has enabled her to write better articles, essays, and case studies on these topics. Jessica enjoys reading personal development lit and listening to podcasts.