“Whoever comes into the marketplace is going to have to work through us” – those were the strong words of then CEO of Vodafone, Arun Sarin in 2007. Arguable he missed that one by a few football fields. Whether greed, arrogance or technical ineptness served to marginalize mobile operator as the universal payment and billing… Read more »
Facebook is the undisputed king of mobile app advertising. For the price of $3.40 per install on average, $2.9 billion is spent of marketing apps on Facebook. Few can argue the platforms strong ability to target users. But the price is steep. Does it pay off? It starts with your business model. Appsflyer claims that… Read more »
Arturo Galván, CEO of Naranya – a Mexico based mobile internet specialist, points out in a recent article in gamesindustry.biz that “The Latin American mobile market is huge. It’s half of the size of the Chinese market – both are a massive opportunity.” Thanks to smartphones, the population is rapidly coming online and becoming an attractive… Read more »
Windows Mobile has in large part been heralded as a pretty good and sleek operating system. Consumers however, have not caught on at all, and Microsoft’s market share in the mobile OS market has been minimal. With Windows 10 and some strategic moves, it could mean the return to mobile relevance for Microsoft for a… Read more »
Today we spoke with George Christopoulos, founder of the SlideME app store. We asked him to share tips and strategies on how developers can can better understand the Android ecosystem outside of Google Play. 1. How should developers see the Android Open Source Project (AOSP) and how should it impact their development and marketing strategies?… Read more »
Making apps for kids can be incredibly lucrative. In the US alone, kids generated $2 billion of games revenue last year (we are assuming generated = harassing their parents to pay). A staggering 83% of kids aged 6-13 say the use/download apps, and they use apps an average of 24.5 times per day on their… Read more »
Let’s face it, your app is probably a commodity. As noted by Wikipedia, “a commodity has full or partial fungibility; that is, the market treats its instances as equivalent or nearly so with no regard to who produced them.” In basic English it means that your product can be easily replaced in part or completely by… Read more »
Success in in-app payments require a great deal of things coming together. First, your app has to be compelling and the item the user purchases has to be priced right and provide a value to the user. Then the payment experience needs to be seamless. In the now over a decade long history of mobile… Read more »
by Lotaris In-app purchasing is set to become the dominant source of revenue for apps, ahead of revenue for paid-for apps and advertising, according to a new report by Gartner. The report predicts that in-app purchasing will increase from $4.5 billion (17.2% of all app revenue) in 2013 to $36.8 billion (48.2%) by 2017. Distimo’s research… Read more »
Ever since the $1.9 billion purchase of 91.com in July by Baidu, many people who hadn’t paid much attention to app stores outside of iTunes and Google Play have all of a sudden taken notice. Since the health of the alternate app store ecosystem is an area near and dear to us, we felt it… Read more »
