Let’s face it, your app is probably a commodity. As noted by Wikipedia, “a commodity has full or partial fungibility; that is, the market treats its instances as equivalent or nearly so with no regard to who produced them.” In basic English it means that your product can be easily replaced in part or completely by… Read more »
When Nokia announced in Barcelona at Mobile World Congress that they were building a phone using the Android OS, it took a lot of people by surprise. Having previously chosen the Windows Phone OS as its platform choice, it was a curious choice to pursue and Android device as the “commoditization risk” had previously been… Read more »
by David Jones Developing an App is an exciting process. You design it, code it, and submit it. Now it’s sitting in the a few app stores gathering downloads, getting featured… but do you have a leaky bucket? Are you losing the users you’ve just acquired? The BAD NEWS for Apps is that 80-90% are… Read more »
App localization became one of the hot topics in 2013 for app publishers. Seemingly every couple of weeks another article or blog post came out touting the benefits of localization on app downloads. Combined with an increasing need to globalize distribution, being an app developer suddenly means you are a global business. New companies, like… Read more »
By Satya Shetty This post is bare bones App Store Optimization (ASO) for beginners. I explain to a newbee App developer what ASO means and which app parameters to optimize. A developer’s mindset is typically something like this: “Develop an awesome app and put it in the app store. Users will love my app and… Read more »
by Mark Harper Creating apps is really fun and simple these days. It is quite a nice idea to think that a simple app you develop in your own home could help you become a big brand name in the app market. There are many things to think about when developing an app and choosing… Read more »
Success in in-app payments require a great deal of things coming together. First, your app has to be compelling and the item the user purchases has to be priced right and provide a value to the user. Then the payment experience needs to be seamless. In the now over a decade long history of mobile… Read more »
by Matthieu Saint-Denis Even if F2P business models have existed since 2002 on mobile – and I was lucky enough to belong to the company that pioneered it on Java – we have to acknowledge that it’s only been widely adopted by developers in the last 3 years, when Apple brought in-app purchases. Since then,… Read more »
There’s no use in denying the fact that we’ve seen an astounding increase in mobile web usage since the debut of the smartphone. As of August 2013, 17.4% of web traffic is mobile in nature. As a result, there’s been an understandable surge in interest in mobile website and app development. For the uninitiated, mobile… Read more »
Have you created the Next Big Thing in the app world – and now you’re wondering what to do to get people to use it? Whether you’re about to take the Apple App Store or the Android Market by storm, these tips should help get you started. One note before we start: Overall, you want… Read more »
