In today’s digital age, mobile apps have become an essential tool for businesses to engage with their customers. However, developing a mobile app is not as simple as designing a fancy interface or adding a few features. It requires thorough testing and optimization to ensure that the app is user-friendly and meets the needs of… Read more »
App Store Optimization Tips, Tricks, and Useful Tools for 2023
As the mobile app market continues to grow, the competition in the app stores is becoming increasingly fierce. With over 5 million apps available on both the App Store and Google Play Store, it can be challenging for developers to get their apps discovered and downloaded by potential users. That’s where App Store Optimization (ASO)… Read more »
Eric Seufert on the online advertising ecosystem
Venture capitalist and prolific marketing blogger Eric Seufert shares his insights into online advertising, ATT, Cambridge Analytica and more by Liz Rustia In the article “Eric Seufert and the online advertising economy” from Contagious, Seufert discusses the impact of Apple’s App Tracking Transparency (ATT) on online advertising and shares his thoughts on what the future… Read more »
Yes, The Future of Mobile Gaming is Promising and Here’s Why
Mobile gaming is one of the central pillars of the gaming industry, which shows the evolution of the gaming market and developing technology over the years. by Liz Rustia Currently, there are more than 2.6 billion mobile gamers worldwide, and during the last year. It is estimated that these numbers will be larger this year with a… Read more »
Unlocking the Potential of NFTs in the Gaming Industry
The gaming industry has seen tremendous growth in recent years. As technology has advanced, so have the possibilities for gaming experiences and how players interact with their gaming environment. One of the most intriguing developments in the gaming industry is the use of non-fungible tokens (NFTs). NFTs open up a world of possibilities for gaming,… Read more »
Declining App Store Revenue Growth
Apple’s senior vice president of Services, Eddy Cue recently shared achievements of the company’s services in 2022 in an open letter. Saying that 2022 was the “groundbreaking year for entertainment”, the letter stated that Apple services hit 900 million paid subscriptions and App Store paid $320 billion to developers offering digital services and goods since… Read more »
Apple will permit third-party app stores for Europe in 2024 – Are they good for a discovery?
We’re seeing multiple news reports that Apple is planning for a future with third-party app stores for iPhone and iPad apps. According to report in Bloomberg, in 2024, Apple will allow third-party app stores in Europe. The upcoming Digital Markets Act in Europe could change how Apple deals with third-party apps on its devices. by… Read more »
