6 Ways to improve user engagement for your mobile app

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These days, building an app is almost like child’s play, but the challenge lies in building and maintaining loyal and engaged users.  The ultimate goal of most mobile apps is to achieve the optimum of customer satisfaction in order to obtain rich ROIs. In today’s high-profile tech world, the consumers are instinctively looking for smartphone… Read more »

Benchmark study: The importance of engagement in mobile

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New Apptentive Benchmark Data: Engaging More Customers and Measuring Customer Satisfaction – the Way to Customer Success The Benchmarks Provide Metrics for Companies to Measure Their Mobile Apps’ Performance in Surveys, Ratings and Reviews, Net Promoter Score, and More Apptentive, the leading mobile communication suite for Fortune 500 brands, announced the release of their third-annual… Read more »

Is being push(y) good for app marketers?

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Push notifications are a great thing, as they can add value to the app, and also ensure usage. App creators and marketers may rely on it too much though, and usage needs to be relevant. Confusing relevance with consumer location can further complicate matters. There may be no correlation. In addition, notifications should be viewed… Read more »

Mobile App Development Trends That Are Expected To Roll Out In 2018

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It is no exaggeration to say that if you have a deep hunger to be the best, you need to press forward and not be concerned with what will happen tomorrow. This is the success mantra often heard in today’s digital arena, and if not followed, you will disappear in the thousands of unnamed businesses… Read more »

Guide for a Successful App Launch

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A mobile software development company is always on an endless mission of app development. Starting from finding a garden-fresh concept to successful launch of a mobile app involves myriads of background activities. Still, when development is done, the work of mobile software development company is far from over. By M.Sohel A mobile app is normally successful… Read more »

The high cost of user acquisition – and what to do about it

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Acquisition of mobile app users is expensive.  Liftoff determined that the cost to acquire a user who makes a purchase in an app costs $64.96. Of course, you are spending a lot to acquire users that don’t do anything, which brings the average up.  It’s probably time to rethink both targeting, engagement and distribution strategies… Read more »

The top 8 apps for digital marketers

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With thousands of apps out there, it’s not always easy to discern which are the most useful. Here we give a run down of the top eight apps for digital marketers to save you the trouble. These apps will aid any digital marketer aiming to improve the quality of their campaigns and communications, but technology… Read more »

Google’s progressive onboarding

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We sometimes hear developers or product managers say – “tips” are a sign your UI has failed. But Google, with the biggest B2C interactive audience (if you include search) globally, use tips and modals very creatively. by David Jones, Founder and CEO of Pointzi.com – codeless on-boarding You would think that Google have: Some of the best… Read more »

Why Retention is Superior to Acquisition in the Mobile App Marketing World

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Today, the Apple App Store and the Google Play Store pack three million mobile apps. Consumers are spending 85 percent of their smartphone time in mobile apps, but only five of the daily mobile user’s apps experience heavy use. What gives? by Sophorn Chhay Failed retention, mostly, is responsible for the split dichotomy of app use…. Read more »

Heroes of coding unite! Contribute to the biggest Developer Economics Report

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We’re proud to be supporting the new developer survey run by our friends at VisionMobile! This is the 11th developer survey and it’s entitled Developer Tools Benchmarking – as you can understand, the focus is on developer tools. The survey features questions on topics like programming languages, platforms, app categories, tool categories, revenue models, IoT… Read more »