Mobile gaming apps still on the rise

Posted by:

Mobile gaming apps continue to grow at a fast and furious pace, set to reach 60% market share in consumer gaming spend in 2019. In partnership with AppsFlyer, the global leader in mobile attribution and marketing analytics; the 2019 Mobile Gaming Apps Report delivers valuable user acquisition trends and benchmarks by mobile gaming sub-category, including… Read more »

State of mobile in 2019

Posted by:

In 2018, there were more than 4 billion mobile devices – both smartphones and tablets – in circulation worldwide. In mature markets, many people own more than one device, while in emerging countries such as India and the Philippines, where the internet is mostly mobile, a large segment of the population can only access the… Read more »

Why mobile app deep linking use as retention channel

Posted by:

Mobile app deep linking is a great way to improve the user experience & also offer the very best user experience, but make sure that the customer’s links connects direct to WebPages where there are no logins required. Mobile app deep linking is the practice of using a URI link to specific pages or locations… Read more »

User acquisition: 8 Fastest-Growing Personal Finance Apps Of All Time

Posted by:

An explosion of new consumer finance brands is transforming how people save, spend, and manage their money. Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” In aggregate, they command $1.3 trillion in annual spending. They have a deep antipathy to traditional financial institutions. by Liz Rustia A host of startups… Read more »

#PWA: Future of Mobile App development resides in this

Posted by:

As different technologies continue to mount, Progressive Web Apps are set to signal technical progress and innovation in the mobile app development space. More importantly, unlike responsive web designs, these apps are seen seamlessly uniting desktop, mobile and app experiences. by Serena Cooper In simple words, PWAs are a rare combination of experiences that combine… Read more »

10 Tips On Boosting Engagement and User Retention in Mobile Apps

Posted by:

You have finished your app — everything from its codes to its features. What’s next is releasing it to the public. However, you need to make it a successful app by gathering and garnering a lot of potential and active users of your mobile application.You have finished your app — everything from its codes to… Read more »

Ad Monetization with Firebase

Posted by:

For the Marketing World, there are different types of strategies for contributing to UX and even improve user retention and engagement. Advertisements are a crucial part of your marketing’s overall strategy. In the current days, the Firebase Ad monetizing is gaining popularity. Google’s Firebase is a mobile and web development platform packed with multiple services… Read more »

6 Ways to improve user engagement for your mobile app

Posted by:

These days, building an app is almost like child’s play, but the challenge lies in building and maintaining loyal and engaged users.  The ultimate goal of most mobile apps is to achieve the optimum of customer satisfaction in order to obtain rich ROIs. In today’s high-profile tech world, the consumers are instinctively looking for smartphone… Read more »

Benchmark study: The importance of engagement in mobile

Posted by:

New Apptentive Benchmark Data: Engaging More Customers and Measuring Customer Satisfaction – the Way to Customer Success The Benchmarks Provide Metrics for Companies to Measure Their Mobile Apps’ Performance in Surveys, Ratings and Reviews, Net Promoter Score, and More Apptentive, the leading mobile communication suite for Fortune 500 brands, announced the release of their third-annual… Read more »

Is being push(y) good for app marketers?

Posted by:

Push notifications are a great thing, as they can add value to the app, and also ensure usage. App creators and marketers may rely on it too much though, and usage needs to be relevant. Confusing relevance with consumer location can further complicate matters. There may be no correlation. In addition, notifications should be viewed… Read more »