Over the last couple of years, the mobile app industry has created a buzz in the market, giving a lot of opportunities to businesses worldwide. With the inception of mobile apps in the online market, various online shoppers depend on mobile to alter their different interests as well as tasks. Apart from their laptops, they… Read more »
Did you know, as per the report by Localytics, there has been a drop in app retention from 39% in 2014 to 34% in 2015? Though, there are many factors that are playing a role in this drop; increasing number of apps is one of the reasons. Your customer has alternatives to your product and… Read more »
How many downloads are needed in order to stay in the top 50 in the Apple App Store or Google Play? 25.000 per day according to Vision Mobile‘s Mobile Megatrends 2012 report. They make the point that apps need to move from product innovation to marketing innovation, and that apps are as mature as… Read more »
