As an app developer it is already well-known that a placement in the top 25 is worth its weight in gold. However, chances are you paid almost (or more) than that weight in gold in ads to get there. New research however, confirms that users find apps through search more than half the time. So… Read more »
We have spoken with Puneet Yamparala, owner of the active & prominent App Entrepreneurs and Marketers Group on Facebook. We asked him to share tips and strategies on how developers can implement low cost but effective marketing strategies to improve their app businesses. What mistakes do you see most often by developers when it comes to… Read more »
The largest survey among app developers on the market, Vision Mobile’s Developer Economics, has just been published. With over 10.000 developers participating, the report contains key information for any developer trying to learn the business of app development. Read on to see why going for gold in the apps business is kind of like trying… Read more »
Monetizing your app through mobile advertising doesn’t have to mean cluttering your app with dizzying messages or disturbing your users with unwanted distractions. A good monetization strategy puts the user first, and takes into account the user’s app usage journey to determine which ad formats to use and where to place them within the app… Read more »
It’s that time of year, when a barrage of free statistics come at you from Mary Meeker at Kleiner Perkins Caufield and Byers (KPCB). The Internet Trends report is undoubtedly one of the most influential reports out there – and hey, it’s hard to beat free. But what does this all mean for you as… Read more »
Now that the new Developer Economics survey is coming to a close (make sure you participate by clicking the link at the bottom of the article!), it is a good time to reflect on some of the key messages from the previous survey. Developer Economics 6th edition was the largest ever research conducted on the… Read more »
Success in in-app payments require a great deal of things coming together. First, your app has to be compelling and the item the user purchases has to be priced right and provide a value to the user. Then the payment experience needs to be seamless. In the now over a decade long history of mobile… Read more »
There’s no use in denying the fact that we’ve seen an astounding increase in mobile web usage since the debut of the smartphone. As of August 2013, 17.4% of web traffic is mobile in nature. As a result, there’s been an understandable surge in interest in mobile website and app development. For the uninitiated, mobile… Read more »
From Amazon App Store: As part of our ongoing effort to help our developers reach new customers, you can now submit your apps for distribution later this year in Japan. In addition, we are only a few weeks away from launching the Kindle Fire family of tablets in the United Kingdom, France, Germany, Italy, and… Read more »
Reading about the massive fragmentation issue that exists in Android today in a recent TechCrunch article is really an eye opener. The amount of devices games developer Animoca had available to test was a flashback to the old days of J2ME (insert shivering here). This is not news to industry insiders, and industry experts like… Read more »