How many downloads are needed in order to stay in the top 50 in the Apple App Store or Google Play? 25.000 per day according to Vision Mobile‘s Mobile Megatrends 2012 report. They make the point that apps need to move from product innovation to marketing innovation, and that apps are as mature as… Read more »
There have been a number of articles and research on how much less Android users spend vs iOS users. The latest research from Lightspeed Research confirms that this is still the case: Now with Android currently being the dominant OS, you would think that demographically both Android and iOS should represent a broad selection of… Read more »
CodeNgo’s Chris Jones was interviewed by Aussie Tech Heads last week. This is a video blog for the really, really tech interested people in Australia. Not only did they like us, they wanted to introduce us to VCs! This was a fun one to be part of, and hopefully only the first of many. The… Read more »
We are thrilled to be hosting our first Carnival of the Mobilists, which we shamelessly take as a hallmark of the quality of our writings :). We have come across several good stories this week to share with the mobile community. Device fragmentation, testing and lessons from LiMo Jonathan Kohl writes about what a mobile… Read more »
Google almost very quietly last week announced their new engine for in-app analytics. The new Mobile App Analytics plugin looks very impressive, and allows for both the usual you expect from Google, such as analyzing where visitors come from, usage engagement metrics, setting goals for user behavior and more. Perhaps one of the more exciting… Read more »
You’ve spent all the hard work making the app – designing, coding, testing, debugging, debugging, debugging, porting – and finally you are ready to publish it world wide to as many app stores as you can, but with one problem: Your app – and the associated marketing material – is in one language, possibly two…. Read more »
So it is not really a secret that we are addicted to our phones, whether smartphones or not. Mobile guru Tomi Ahonen has long ago pointed out this addiction and even argued we should stop calling it a mobile phone. But a recent study from Mobile Mindset is down right scary: Now forget that these… Read more »
You’ve spent months(?) slaving away creating the next cool app. You drop it in iTunes and/or Google Play and sit and wait. And wait. And wait. Chances are you will make very little money. Research from Vision Mobile has shown that most developers are disappointed with revenues (Do check out their latest Developer Economics report!… Read more »
Both Google and Amazon are touting subscription as the thing you should be looking at if you are a mobile app developer. The principle is quite simple as described by Amazon: So essentially it allows you to set up a recurring charge, but with very little other functionality. Google’s subscription is more advanced and ties… Read more »
Google recently announced they will be supporting subscription billing in their in-app billing engine. A Senior Vice President for Glu said “In-app subscriptions allow us to offer entirely new types of products, things that just weren’t possible before,” — “This is huge for us and game developers in general.” So will subscription really be this… Read more »
