The 4,648 brave millionaires

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According to mobile app intelligence provider, Priori Data, 4,648 app developers pocketed more than 1 million USD in revenue in 2016.  That is quite an impressive number, although if one is to divide by the estimated 12m app developers, that makes for only 0.04% of all app developers. So how does that compare to say… Read more »

Google’s progressive onboarding

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We sometimes hear developers or product managers say – “tips” are a sign your UI has failed. But Google, with the biggest B2C interactive audience (if you include search) globally, use tips and modals very creatively. by David Jones, Founder and CEO of Pointzi.com – codeless on-boarding You would think that Google have: Some of the best… Read more »

App downloads and revenue set to nearly double in 4 years

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AppAnnie recently released their market forecast report. Revenue from mobile apps are expected to exceed $139 bn in 2021. That is a staggering amount, and is more than 3 times as large as the total annual revenue generated from global music sales last year. So what does that mean for app developers? There is no… Read more »

A Look At Some Of The Best Mobile Slots Apps Of 2016

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Mobile gaming is growing massively, and with this huge growth in demand, many casinos and slots are turning to mobile devices to broaden their audience. Mobile games are fast-paced and instant, and developers are beginning to take advantage of this by releasing new mobile-compatible games on a regular basis. Here, we’re taking a look at… Read more »

Where should you focus in 2017? Try India

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As the year starts and you are wondering where you should be focusing your app marketing efforts, perhaps it’s time to give India a long and hard look. India is certainly becoming a country where the art of app development is exploding, and searches for app development courses has grown 200% per year since 2014 and… Read more »

Top reasons why you need to have an app – and to spend to acquire users

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The debate on mobile app vs mobile web has raged for years. We thought we had put it to rest a couple of years ago, when statistics overwhelmingly favored apps. New research from Comscore not only confirms this trend, but also shows that app users are a much more captive audience. But the days of… Read more »

A few good men (and women)

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Pokemon Go has injected a much needed excitement into the mobile games market. An excitement not experienced since we all flipped birds on pigs. And while Pokemon Go started as a franchised set of characters, and Angry Birds went the other way – what constitutes them both is that they are originally genuinely fresh. The… Read more »

Why Retention is Superior to Acquisition in the Mobile App Marketing World

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Today, the Apple App Store and the Google Play Store pack three million mobile apps. Consumers are spending 85 percent of their smartphone time in mobile apps, but only five of the daily mobile user’s apps experience heavy use. What gives? by Sophorn Chhay Failed retention, mostly, is responsible for the split dichotomy of app use…. Read more »

Relying on the app store will kill your business

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The Verge recently posted a fascinating article on the fate of the app developer Pixite.  The story recounts what many developers are already seeing:  Relying on the App Store or Google Play for continued success simply will not fly. You could end up spending a fortune in just discoverability, and should you be so lucky… Read more »