The Problem with Localizing Apps

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App localization became one of the hot topics in 2013 for app publishers. Seemingly every couple of weeks another article or blog post came out touting the benefits of localization on app downloads. Combined with an increasing need to globalize distribution, being an app developer suddenly means you are a global business. New companies, like… Read more »

Amazon on localizing apps and expanding to Japan

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From Amazon App Store: As part of our ongoing effort to help our developers reach new customers, you can now submit your apps for distribution later this year in Japan. In addition, we are only a few weeks away from launching the Kindle Fire family of tablets in the United Kingdom, France, Germany, Italy, and… Read more »

Going local: The importance of language for mobile app revenues

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You’ve spent all the hard work making the app – designing, coding, testing, debugging, debugging, debugging, porting – and finally you are ready to publish it world wide to as many app stores as you can, but with one problem: Your app – and the associated marketing material – is in one language, possibly two…. Read more »