The Problem with Localizing Apps

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2014 02 20 Language translation

App localization became one of the hot topics in 2013 for app publishers. Seemingly every couple of weeks another article or blog post came out touting the benefits of localization on app downloads. Combined with an increasing need to globalize distribution, being an app developer suddenly means you are a global business. New companies, like… Read more »

Going local: The importance of language for mobile app revenues

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2012 07 04 Language localisation research (Distimo) transp

You’ve spent all the hard work making the app – designing, coding, testing, debugging, debugging, debugging, porting – and finally you are ready to publish it world wide to as many app stores as you can, but with one problem: Your app – and the associated marketing material – is in one language, possibly two…. Read more »