As an app developer it is already well-known that a placement in the top 25 is worth its weight in gold. However, chances are you paid almost (or more) than that weight in gold in ads to get there. New research however, confirms that users find apps through search more than half the time. So… Read more »
We have spoken with Puneet Yamparala, owner of the active & prominent App Entrepreneurs and Marketers Group on Facebook. We asked him to share tips and strategies on how developers can implement low cost but effective marketing strategies to improve their app businesses. What mistakes do you see most often by developers when it comes to… Read more »
How can you get over two thousand downloads in 2-3 days with a budget of less than $50? Does it sound too good to be true? Well, it does involve some work, but it may be closer in reach than you think. Puneet Yamparala has put together a great how to kit for achieving this through… Read more »
As a developer you probably put a lot of thought into your app design, the mechanics, the features and functionalities. You may even thing hard about analytics and monetization strategy, and certainly (we hope) you pay attention to your distribution strategy. But how much time do you spend thinking about how to support your users?… Read more »
News of a potential new app store from Verizon has caused at least what is called a marginal stir in the US wireless community. The tech press and analysts are not exactly believers though. Why is this the case? Are mobile operators doomed to fail yet again? Perhaps there are driving forces simply requiring them… Read more »
The largest survey among app developers on the market, Vision Mobile’s Developer Economics, has just been published. With over 10.000 developers participating, the report contains key information for any developer trying to learn the business of app development. Read on to see why going for gold in the apps business is kind of like trying… Read more »
There has been lots of research and articles trying to pin down the success of Apple and Google in effectively winning the mobile platform wars. But possibly the best analysis comes from Vision Mobile’s Mobile Megatrends. As a developer when deciding which platforms to support, one may wonder if the game is over for any… Read more »
Monetizing your app through mobile advertising doesn’t have to mean cluttering your app with dizzying messages or disturbing your users with unwanted distractions. A good monetization strategy puts the user first, and takes into account the user’s app usage journey to determine which ad formats to use and where to place them within the app… Read more »
It’s that time of year, when a barrage of free statistics come at you from Mary Meeker at Kleiner Perkins Caufield and Byers (KPCB). The Internet Trends report is undoubtedly one of the most influential reports out there – and hey, it’s hard to beat free. But what does this all mean for you as… Read more »
For any app publisher, acquiring new users is consistently an area of focus. For those publishers with larger budgets, trialing many different channels is of paramount importance. Medium and smaller size developers find that they need to be more creative and focused in their efforts but regardless of the size of the publisher, finding high… Read more »
