The battle of the icons: Should you worry about being on the phone screen?

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According to Comscore, 7 out of 10 smartphone users keep their most used apps on their home screen. Increasingly it is becoming more common for users to create folders of apps to stick them in. The primary reason for users moving the app to the home screen is because the app is used often.  The… Read more »

Minor adjustments to your app creative = huge increase in downloads

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The Mobile App Minute has a fascinating segment on the Road Riot mobile game from Tango. By simply doing some A/B testing on the app icon, Tango had huge results in driving more app downloads. Learn what changing your app icon can mean to you, and how to go about doing it. Some insights from the… Read more »

BlackBerry updates features and search

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A number of things have happened on the BlackBerry app world lately. These are excerpts from BlackBerry announcements: Changes of note include: Feature image per platform: Submit a feature image that is specific to each platform App icon per platform: Submit an icon image that is specific to each platform Ratings and reviews per platform:… Read more »