Facebook is the undisputed king of mobile app advertising. For the price of $3.40 per install on average, $2.9 billion is spent of marketing apps on Facebook. Few can argue the platforms strong ability to target users. But the price is steep. Does it pay off? It starts with your business model. Appsflyer claims that… Read more »
We believe in the alternate app store space (or we would not be in business :)). Just as you would never do your grocery shopping at one store, or go to the same restaurant your entire life, there is a need for outlets for mobile apps that go beyond Google Play and iTunes. The evidence… Read more »
Everyone who develops for Android knows about the Google Play store. Slightly more sophisticated publishers go beyond Google Play and feature in the Amazon Appstore, Samsung Apps or possibly even Getjar. In report after report the number one thing developers look for when choosing a platform is reach. Naturally this also extends to the app… Read more »
