Monetizing Android apps is a critical step for developers aiming to turn their hard work into a sustainable income. With the Android ecosystem’s vast reach, there’s a significant potential for revenue, provided that developers choose the right monetization strategies. This article provides an overview of the most popular monetization approaches: in-app purchases, ads, and subscriptions…. Read more »
Eric Seufert on the online advertising ecosystem
Venture capitalist and prolific marketing blogger Eric Seufert shares his insights into online advertising, ATT, Cambridge Analytica and more by Liz Rustia In the article “Eric Seufert and the online advertising economy” from Contagious, Seufert discusses the impact of Apple’s App Tracking Transparency (ATT) on online advertising and shares his thoughts on what the future… Read more »
Yes, The Future of Mobile Gaming is Promising and Here’s Why
Mobile gaming is one of the central pillars of the gaming industry, which shows the evolution of the gaming market and developing technology over the years. by Liz Rustia Currently, there are more than 2.6 billion mobile gamers worldwide, and during the last year. It is estimated that these numbers will be larger this year with a… Read more »
Are Android users cheap?
There have been a number of articles and research on how much less Android users spend vs iOS users. The latest research from Lightspeed Research confirms that this is still the case: Now with Android currently being the dominant OS, you would think that demographically both Android and iOS should represent a broad selection of… Read more »
