The Verge recently posted a fascinating article on the fate of the app developer Pixite. The story recounts what many developers are already seeing: Relying on the App Store or Google Play for continued success simply will not fly. You could end up spending a fortune in just discoverability, and should you be so lucky… Read more »
India is a big country. Very big. But did you know that they are now approaching the level of internet penetration that led to things exploding in the US and China? With 232 million internet users, it is the 3rd largest online market, and adds over 60 million users per year. And of course the… Read more »
Do you have an app that targets a specific consumer segment? Then you should make sure your app gets distributed on app stores that target this segment! It’s easier than you think. Today smartphones are a commodity, and many handset manufacturers have realized that launching their device with bundled content offerings matched to their consumer… Read more »
Today we spoke with George Christopoulos, founder of the SlideME app store. We asked him to share tips and strategies on how developers can can better understand the Android ecosystem outside of Google Play. 1. How should developers see the Android Open Source Project (AOSP) and how should it impact their development and marketing strategies?… Read more »
Starting in January 2015, a fundamental shift will happen in the EU affecting all app developers. If you are doing business in the EU (as defined by an end user in the EU downloading your app), you will have to start paying VAT (value added tax, or sales tax, GST, whatever you may call it)… Read more »
Making apps for kids can be incredibly lucrative. In the US alone, kids generated $2 billion of games revenue last year (we are assuming generated = harassing their parents to pay). A staggering 83% of kids aged 6-13 say the use/download apps, and they use apps an average of 24.5 times per day on their… Read more »
We have spoken with Puneet Yamparala, owner of the active & prominent App Entrepreneurs and Marketers Group on Facebook. We asked him to share tips and strategies on how developers can implement low cost but effective marketing strategies to improve their app businesses. What mistakes do you see most often by developers when it comes to… Read more »
How can you get over two thousand downloads in 2-3 days with a budget of less than $50? Does it sound too good to be true? Well, it does involve some work, but it may be closer in reach than you think. Puneet Yamparala has put together a great how to kit for achieving this through… Read more »
As a developer you probably put a lot of thought into your app design, the mechanics, the features and functionalities. You may even thing hard about analytics and monetization strategy, and certainly (we hope) you pay attention to your distribution strategy. But how much time do you spend thinking about how to support your users?… Read more »
News of a potential new app store from Verizon has caused at least what is called a marginal stir in the US wireless community. The tech press and analysts are not exactly believers though. Why is this the case? Are mobile operators doomed to fail yet again? Perhaps there are driving forces simply requiring them… Read more »
