There has been lots of research and articles trying to pin down the success of Apple and Google in effectively winning the mobile platform wars. But possibly the best analysis comes from Vision Mobile’s Mobile Megatrends. As a developer when deciding which platforms to support, one may wonder if the game is over for any… Read more »
Monetizing your app through mobile advertising doesn’t have to mean cluttering your app with dizzying messages or disturbing your users with unwanted distractions. A good monetization strategy puts the user first, and takes into account the user’s app usage journey to determine which ad formats to use and where to place them within the app… Read more »
